127: The Art of the Idea by John Hunt

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I got some new podcasting gear, Joe.
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- Oh, fun podcasting gear for the win always.
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What is it?
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- I have this microphone on an Elgato low profile
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wave boom arm, which is really great
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'cause now I can just swing it out of the way like this.
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- Nice work.
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I saw these things when they first came out.
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I've tried to keep up with Elgato,
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Corsair, all the fun things that they do.
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And I saw their boom arms
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and they released a bunch of stuff.
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That was just one piece.
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- Yep.
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- Of what they released.
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And it looked super fascinating
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and I'm around much they are,
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but they look like they designed it really, really well,
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but that's standard for them.
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- Well, this low profile boom arm means it's basically
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like on top of the desk.
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It doesn't do the thing where it goes up
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and comes back down and sits on top of the keyboard
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and gets in the way we try to type,
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which is really what I like about.
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And I've had my eyes on one like this
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from OC White, which has been like $350
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and I could never justify spending that much money.
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This one was a hundred bucks and it's solid.
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I love it.
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I also got a HomeKit enabled surge protector,
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which the LEDs behind me are gonna be linked to.
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It's not, it's coming today.
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- Okay.
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- And that I'm going to program into the Stream Deck
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so that I can, right now I have to use the remote
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to turn those on, but I will be able to use my Elgato Stream Deck
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shortly to turn on the LEDs behind me as well.
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- Nice work.
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I've been trying to figure out how to get into a detached
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garage without having to have a remote or a key.
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So we'll see, we'll see.
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- That's what you do when you have a week off,
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you play with your office setup, which is perfectly fine
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and try to make it better.
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- Yep.
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(laughs)
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- It's like my office is amazing.
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I think it's really great.
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It's setup perfect.
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- What can I change?
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- Exactly.
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Exactly.
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I'm not leaving an unlocked lake.
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I'm not doing that.
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There's too much woodworking gear and cars and vehicles
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and stuff in there.
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Nope.
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(laughs)
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- I also, over the last week of my sabbatical,
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got the results back from my DNA test.
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- And where are you from?
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- Primarily France, apparently.
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(laughs)
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- What?
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- I would not have guessed your French, mostly.
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- That's like 69% or something like that.
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But the annoying part about the 23andMe test that I did was,
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it gives you the ancestry report,
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but it doesn't actually fill in the people.
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It has like a projected ancestry tree
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based off of other people who have accounts.
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- Okay.
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- But it really doesn't give you the family tree.
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Like these are your relatives based on your DNA.
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Like I thought maybe it would.
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They do have a premium subscription,
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$30 a year, to get additional reports.
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So maybe that stuff is added there.
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But this has been a follow up item for me
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for a couple of episodes now because I bought the test
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and then I sent it in and I was waiting on my results.
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So our results came back a little bit early.
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I was super excited to get them.
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And in the 23andMe app, you can go navigate
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through the different reports and things.
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And they analyze your DNA.
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So like do you have the variants that are predisposed
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to lay down set Alzheimer's or whatever,
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which I do not have those.
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But other than that,
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there really wasn't a whole lot of insight I got
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from these reports.
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I'm debating whether I want to sign up for this subscription
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just to see if there's something else cool to be gleaned there.
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But I kind of resent the fact that I would have to do that.
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So I spent a hundred bucks on the test.
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Just give me something useful.
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A lot of it is like you probably don't have a tendency
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towards overeating or you probably don't have a fear
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of heights based on your results,
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which is not what I was expecting at all.
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- Sure, sure.
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- My experience with the general statements
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that they've been making is like,
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you probably don't have this.
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You probably do have this, whatever is there,
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right about half the time.
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(laughs)
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So like, well, this is kind of pointless.
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- Yeah, I have a friend who did the full test
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and then did do the subscription
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and they send her occasionally new results.
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Like, this is more accurate now
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because we've figured out how to do this
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now that we have enough data.
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And because so many people are taking the test,
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she can learn more about her own,
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but it takes, you know, the extra 30 bucks a year
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to be able to get that.
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So I get why they do,
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when you first said there's a subscription,
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I was like, wait, what?
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How do you get a subscription on a one time test,
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but then it occurred to me, like,
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oh yeah, they do the repeating data thing
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where you can get more later on.
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So it makes sense, I suppose.
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- I suppose.
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Kind of disappointed by that one though.
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- Any subscriptions, can we?
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- Yeah, I'm not.
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- That you would need a subscription to get that?
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- Yeah, I'm not a, I don't know.
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I mean, I knew there was a premium report available
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available.
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I did not know it was a subscription
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and I was a little disappointed by the level of insight
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I got from the standard one, that's all.
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It's expecting a little bit more.
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- Sure.
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- But, oh well.
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- Gave me more for my money.
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- I've got two other action items here
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to follow up with.
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One is to walk around my house every day.
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For the most part, I have done this,
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while at my house I have done this.
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(laughs)
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- Yeah.
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- And this had nothing to do with the book.
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This was simply something that you had said
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in the last episode, so.
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- Yep.
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- Thanks to Joe.
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- Did you notice anything that changed as you did that?
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Did it point anything out or is just,
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oh, there's still a gutter on the house?
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- You pointed out that I need to do a better job of weeding.
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(laughs)
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- Sure.
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- It was like this part of the house,
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which is way in the back corner,
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no one ever goes over there
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and there's a bunch of weeds in the rock bed,
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which annoy me, so I've been pulling them.
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- Nice.
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There you go.
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It's at least helped you maintain your garden.
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- Your yard?
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- Your yard better.
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- My rocks?
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- Your rocks?
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- Yeah.
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(laughs)
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- You have clean rocks.
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- Yep.
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Exactly.
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Part of it is there was like a barrier thing.
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It just like rocks around the side of the house.
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There really isn't any plants back there at all,
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but the barrier has long since decayed,
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so there really isn't one at this point.
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And yeah, I don't like weeding.
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That's what I've discovered.
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- I don't either.
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I'm good with tremors and mowers
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and power equipment that make weeds go away.
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Also sprays.
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Sprays make weed goes away.
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- Yes, that is true.
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The other action I did my head was
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write down everything I'm unhappy with.
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I did not write down everything I'm unhappy with.
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I did write down a few things I'm unhappy with.
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- When I was reading this beforehand,
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like just kind of going through the outline
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so I could prep for today,
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I read this one,
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write down everything I'm unhappy with.
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And it occurred to me,
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I wonder if that's possible?
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Like, is that even doable
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to actually write everything you're unhappy with?
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'Cause there's always something you can discover more.
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- Probably not.
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And that's kind of why I aborted this one.
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There's a couple of specific things
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that I've just been mulling over
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is like, well, how do I change this specific thing?
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And then I just was looking for more things
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and I realized this is really unhealthy
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'cause it's just making me angry about how bad things are.
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They're really not that bad.
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It's just where I'm choosing to focus
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for the sake of an action item.
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Why am I doing this?
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- Yep.
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I have to say when you told me
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you were gonna shoot for this,
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I was like, I feel like this is gonna,
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the day that he chooses to do this
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is gonna be a bad day.
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Like whether you,
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so without that way or not,
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it's gonna end up that way.
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Like, that's what went through.
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- Yeah, that's accurate.
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So sorry, Brownawease, that tried,
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but this is where you and I are part ways.
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- It's true.
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- One thing I did figure out which has had the opposite effect.
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I actually enjoy this one a lot
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is I've been playing with this quick ad plugin for Obsidian.
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- Okay.
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- Which allows you to insert text
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after specific headings in certain notes.
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So you can format it to add it to the note
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in the Daily Notes folder,
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which is formatted with today's date,
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year, year, year, year, dash month, month, dash data.
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So that's what I use for my Daily Notes files.
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And then I've got different sections for learnings,
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journal entries and gratitude.
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And I've set up three separate actions
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so I can hit command P to open up the command palette,
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select quick ad learnings, whatever.
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It gives you a text box, you type it in,
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it formats that as the value token,
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puts it in a bulleted list,
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adds the appropriate tag and sticks it
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in the appropriate section inside the Daily Note.
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- Okay.
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- So I've been doing that with gratitude.
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It's helped me journal my gratitude
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at the end of the day a lot better.
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- Good work.
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- Yeah, it's available on mobile too,
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which has also been a big key in helping this to stick.
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So I think this is sort of an ancillary action item
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for me. - Sure, yeah.
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- Like doing the negative one
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showed me the importance of the positive one.
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So I've done a bunch of stuff to help me do that
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more frequently at the end of the day.
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I always do the Daily questions,
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like the tracker one to 10.
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That part is solid.
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That sticks.
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But then I figured out this part with the quick ad plugin
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in the command port,
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which also works on mobile obsidian.
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So I can do it from my phone at the end of the day
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if I haven't done it yet.
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And then I also created a shortcut,
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which simply just asks a yes or no question,
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but it runs through my end of the day routine.
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- Okay.
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- So the first thing it asks is,
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did you time block tomorrow, yes or no?
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Did you journal yes or no?
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Did you practice Spanish?
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Yes or no?
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Did you let the dog out?
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Yes or no?
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Did you set your clothes for tomorrow?
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Yes or no?
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Are you ready for bed?
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Yes or no?
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And then if you keep hitting yes,
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it takes you to the next one.
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If you hit no, it just aborts the whole thing.
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And this fires at 9.45 every night.
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And basically if I keep hitting yes, at the end,
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it says, okay, charge your phone and go to bed.
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(laughing)
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- Okay, nice.
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And does this data go anywhere?
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Or it's just a confirmation to you?
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- There's no data.
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It's just something that pops up in my face.
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- Okay.
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- And it goes on right before my do not disturb kicks in
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at 10 p.m.
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- Sure.
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- As a reminder of like, hey, start this evening routine
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if you haven't yet
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so that you can get in bed by 10 o'clock.
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- Sure.
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Now if you say no to any of those
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and then you go do it and come back,
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do you fire it manually and do it again?
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Or is this a one-time deal?
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- No, 'cause it's not a checklist.
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I'm not tracking whether I did these things.
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These are the things that have to get done
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before I go to bed.
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I do them.
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I just want to be triggered to do them.
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And I'm thinking just tapping yes is enough
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to get me through it.
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- Sure.
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- Where, yeah, I'm not trying to gather any data from it.
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It's really just a reminder for myself.
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- Okay, that sounds interesting.
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I don't think I would do this,
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but it sounds interesting.
00:11:21
- It was pretty easy.
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I built it in like five minutes.
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- Yeah.
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- So it, I don't know if it's gonna stick or not,
00:11:27
but I'm enjoying it at the moment.
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- It's funny.
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- Well, I don't really have any action items
00:11:31
to follow up on from last time.
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So Joe's been busy rebuilding a house.
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Other than that, I barely got through this book
00:11:42
and it had nothing to do with the book itself.
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It was purely time.
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And like I pulled 700 feet of electrical cable
00:11:51
in our house this past week,
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which is the equivalent of rewiring 75% of the house.
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That's what that is.
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- Boy.
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- Super fun.
00:12:01
So yes, I have no action items to follow up on here.
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- All right, well, let's jump into today's book then,
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which is The Art of the Idea by John Hunt.
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This is a different type of book.
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It's got an interesting binding.
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It's like a cardboard hardcover sort of binding.
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And yeah, what did you think of the visual style of this one?
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- Whenever I opened the box that it came in,
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my gut reaction was, did I order a kid's book?
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You know, like cardboard, kids books?
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Like that's what I thought it was.
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That was my, because when I saw it, which way was it,
00:12:38
I don't remember, I think I saw the top of it.
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I don't remember, I saw the side of it.
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And if you were to look at the side of it,
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you can see like the cardboard is super thick
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on the front and back cover.
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But my eyes tricked me and made me think all of the pages
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were those real thick cardboard pages.
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Like, you know, a little kid's book.
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So whenever I picked it up and opened the first page
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and realized, oh, okay.
00:13:04
Yeah, that's not what I was expecting.
00:13:06
So it was a very interesting experience
00:13:08
at the very beginning.
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- Yeah.
00:13:10
There's actually two people who contributed to this.
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They have both of their like bio pages in the back.
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John Hunt is the author.
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And there's another guy who did all of the illustrations.
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And so it's broken down into 20 different chapters,
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no different parts, just a bunch of short chapters
00:13:28
that speak to a specific idea.
00:13:30
It's kind of like Seth Godin with the practice,
00:13:35
except not nearly as clearly organized, I would argue.
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It feels a little bit more kind of all over the place.
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But since it's talking about ideas and where they come from,
00:13:48
I don't think that's necessarily off brand either.
00:13:51
- No, it made sense.
00:13:53
I mean, it's like you're saying it bounces all over the place,
00:13:57
but it doesn't feel like any of those
00:14:01
really build on each other either.
00:14:04
- True.
00:14:04
- Which is very reminiscent of the Seth Godin practice
00:14:09
book as well, 'cause there's a lot of that
00:14:11
that like you can open it, find a section and start
00:14:13
and you're fine.
00:14:14
There's not really groundwork to build up to that.
00:14:17
The only place that that might fall down
00:14:21
where that concept is crippled is the first chapter,
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probably where he kind of entered,
00:14:27
or maybe not the first chapter,
00:14:28
but maybe the introduction to the book.
00:14:30
Like you'd have to kind of read that to set the stage
00:14:34
for ideas in general.
00:14:36
And then you could jump in pretty much anywhere.
00:14:40
But at the same time, I don't know when I've read a book
00:14:43
where the introduction doesn't set up the rest of the book
00:14:46
and people don't read it first
00:14:47
and people would read it later.
00:14:48
So that would be a bit strange as well.
00:14:51
Thus, you can pick it up and go, that's my point.
00:14:54
- Yeah, you can pick it up just about anywhere
00:14:57
and any of one of these would be like a self-contained idea.
00:15:00
I do think they tie together, but they don't necessarily
00:15:03
build on each other like you were saying.
00:15:06
I feel the way he starts and the way he ends are very good.
00:15:10
It feels like you're coming to closure with the book itself,
00:15:13
but let's just jump into some of these sections.
00:15:17
I added some to the outline here.
00:15:20
We're basically picking and choosing specific ones.
00:15:23
And if there's anything else you want to add to this.
00:15:25
- No, subscribe.
00:15:27
- Okay, cool.
00:15:28
Because there's 20 of them.
00:15:30
I didn't want to cover all 20.
00:15:31
So I picked out, what are they, eight here?
00:15:34
And some of these are just a couple of pages.
00:15:37
So the first chapter, I think is a really good one.
00:15:40
It's titled, "You Get Sunrise or Sunset People."
00:15:45
A sun-riser is someone who gives out energy.
00:15:47
A sun-setter is somebody who sucks energy.
00:15:51
And I really like that definition.
00:15:54
I'd not heard it put that way before,
00:15:57
but I can totally see people in my life
00:16:00
who fit those different categories.
00:16:02
And it sounds kind of bad to do this,
00:16:05
but I'm also the guy who did the action item
00:16:07
of ranking every relationship in my life
00:16:09
from minus, minus to plus, plus, plus.
00:16:12
So I'm all about this idea.
00:16:15
- Yeah, I could see that.
00:16:17
When I first saw the chapter title,
00:16:19
my brain made the connection of people
00:16:23
who get up early in the morning
00:16:25
and have ideas and people who have ideas
00:16:27
before they go to bed.
00:16:28
That's where I thought he was gonna go with it.
00:16:30
And then it was not that at all.
00:16:32
That wasn't even touched here,
00:16:35
but that's where I was going with it.
00:16:38
But sunrise and sunset people,
00:16:40
I think that's a really cool way to say that basically,
00:16:43
it's, you know, are the ideas and the energy side
00:16:46
of it starting the conversation
00:16:48
or the ending the conversation as far as
00:16:52
like social conversation, I guess, in general.
00:16:57
But the hope is you'd be a sunrise person,
00:17:01
not an energy sucker.
00:17:03
Don't be an energy sucker.
00:17:05
- That would be the hope, correct.
00:17:09
So I am familiar with this concept.
00:17:12
Again, this comes back to emotional intelligence,
00:17:15
surprise, surprise.
00:17:17
I just posted it in the YouTube chat.
00:17:19
We'll put it in the show notes as well.
00:17:21
The, there is an article that I've been familiar with
00:17:23
for a long time by Michael Hyatt called,
00:17:26
"Don't hire people unless the batteries are included."
00:17:30
And he's talking about this from a corporate perspective
00:17:35
where you want to hire people who have their own energy source,
00:17:38
which he calls those with batteries.
00:17:41
And by the way, he says he got this
00:17:43
from Dan Sullivan's 10x Talk podcast,
00:17:46
which Dan Sullivan is the unique ability guy.
00:17:50
The, so unique ability 2.0 is the thing that I went through.
00:17:54
He also has some crazy beliefs about living to be 150
00:17:58
or something like that, but this 10x Talk podcast,
00:18:00
this is actually a pretty good one.
00:18:02
I don't think it's one where I would recommend
00:18:04
you go listen to every new episode.
00:18:06
I seem to just kind of rehash a bunch of old stuff,
00:18:08
but some of the conversations that they have on there are
00:18:11
have been really eye opening for me as well.
00:18:13
So I just want to point that out.
00:18:15
You know, Michael Hyatt is saying he got this from that,
00:18:17
that podcast.
00:18:18
It's he's kind of recommending it.
00:18:19
I would second that recommendation
00:18:22
if you're into this, this type of stuff.
00:18:25
But the article is basically saying there are people
00:18:28
that have their own batteries.
00:18:31
They bring life to any work group that they're a part of.
00:18:33
And then there are those that just stuck the life
00:18:35
out of every group that they're a part of.
00:18:37
They enjoy and create drama.
00:18:38
They gossip and backbite.
00:18:39
They complain about everything.
00:18:40
They need constant supervision.
00:18:41
They won't accept responsibility.
00:18:44
You know, and yeah, your mind will instantly start labeling
00:18:48
some people that you work with.
00:18:50
I'm sure that fit into this.
00:18:51
Yeah, of course.
00:18:52
(laughing)
00:18:54
Or having the past anyways.
00:18:56
I think there's a little bit of danger here
00:18:59
in just kind of looking for people
00:19:02
that you don't necessarily click with.
00:19:03
'Cause some of this I think is personality driven
00:19:05
too.
00:19:05
That's where like the Colby assessment can come in.
00:19:08
You know, I may have a very different learning style
00:19:10
or working style as a high fact finder
00:19:14
that somebody who is a high quick start.
00:19:15
And that is naturally going to cause some friction as well.
00:19:19
But I do think that this analogy,
00:19:23
you can say this a bunch of different ways.
00:19:25
And there is a lot of truth to this.
00:19:27
Don't be the person that nobody wants to work with
00:19:31
because you just make things harder.
00:19:33
I couldn't help but see how this was connected
00:19:36
to like growth mindset.
00:19:38
That comes up almost every episode it feels like.
00:19:41
And with the growth mindset,
00:19:43
like obviously you think that you can get better.
00:19:45
Like that's the core.
00:19:47
Do you think you can get better or not?
00:19:49
That's the core piece of that.
00:19:51
And when you're talking about a sunrise person
00:19:54
who has the energy piece that they can give off
00:19:56
and it goes to other people,
00:19:57
it generally means they think they can get better
00:20:00
because they know that they can give it to other people.
00:20:04
I don't know how well I do with this
00:20:06
but I try to make sure that whenever I'm working
00:20:09
with the growing team that I'm overseeing,
00:20:14
it's a thing that I try to make sure
00:20:17
that I'm giving the energy to people
00:20:19
to use this terminology.
00:20:21
But I'm trying to make sure that they're empowered
00:20:23
to do their own thing.
00:20:24
And that I can encourage them to have
00:20:27
that growth mindset as well.
00:20:29
But it's kind of like giving the energy to folks
00:20:33
and the energy you're giving is the growth mindset.
00:20:36
Like that's kind of how my brain translated that
00:20:39
and connected it versus when you have people
00:20:42
who have a fixed mindset
00:20:44
and they don't think they can get better at things
00:20:46
and they think they're just dealt the cards that they have
00:20:49
and they can't improve them.
00:20:52
It seems like those people tend to be the ones
00:20:54
that try to suck energy or become crazy makers
00:20:57
as another book I read that wasn't on bookworm I think said.
00:21:02
So the crazy makers tend to be the sunset people
00:21:07
but I feel like they're also the fixed mindset people as well.
00:21:10
Now I'm not certain how well that's connected,
00:21:13
the growth fixed sunrise sunset concept
00:21:17
but it's an idea to use that
00:21:22
that I'm starting to consider
00:21:25
because it just seems like those are connected in some way.
00:21:28
- Yeah, well tying it back to ideas
00:21:30
that's obviously the goal of this book, right?
00:21:35
So the people who are sun setters,
00:21:39
he says that they don't kill ideas
00:21:40
but they suck the oxygen from around them.
00:21:43
So basically you're leaving them to die.
00:21:46
- Yes.
00:21:48
- Which I think there's some truth in that.
00:21:51
So is what it is
00:21:54
but yeah, don't be that person.
00:21:58
I love this whole concept of ideas
00:22:01
and where they come from
00:22:03
which is why I picked this book to begin with.
00:22:05
And the next section I wanted to talk about is number three,
00:22:09
ideas have moods.
00:22:12
And the first thing that really stood out to me
00:22:14
from this section is that ideas can't be bossed into existence.
00:22:19
In other words, you can't force it
00:22:22
which I agree with that.
00:22:25
I also somewhat in practicality disagree with it
00:22:29
because I do think that creativity is a little bit
00:22:32
like a formula and we've talked about this before,
00:22:35
we're still like an artist, Austin Cleon.
00:22:38
How if you collect the right dots
00:22:42
then whatever comes out is kind of the natural outcome
00:22:46
of the dots that you've collected.
00:22:47
So you don't have to judge the output.
00:22:50
I do think there's truth to that as well
00:22:52
but I love this whole concept here
00:22:55
about allowing your ideas to germinate.
00:22:58
And page 34, he says, if you allow these ideas to germinate
00:23:01
a little, you also stand a good chance
00:23:03
of them developing their own kinetic energy.
00:23:06
It says ideas love to bounce off one another.
00:23:08
And I am very curious about how to make this happen.
00:23:14
I think one way to do it would be to collaborate with someone.
00:23:19
We have a version of this I think right now
00:23:21
or we're recording bookworm
00:23:23
but I've also just released an obsidian course
00:23:26
through the sweet setup.
00:23:26
So can you make these ideas bounce on your own, do you think?
00:23:31
- I think so, but that's me with an overactive brain
00:23:36
and I know that for me,
00:23:41
whenever I need to stretch beyond where I'm currently at,
00:23:49
I consume things I don't normally consume mentally,
00:23:53
meaning watching intellectual YouTube videos
00:23:57
from somebody I haven't watched them from before
00:23:59
or picking up a book that has a belief system
00:24:04
that isn't my own or is outside of what I would consider fact,
00:24:10
I guess, and combine that with silence in some form.
00:24:19
That's my go to methodology, even house stuff.
00:24:24
Whenever you're doing construction things,
00:24:28
you run into problems all the time,
00:24:31
you always find things or you have to try to figure out
00:24:33
how to make things work that you weren't planning on.
00:24:36
And when I'm working with other people on those problems
00:24:41
and we get to a point where I realize
00:24:43
we're not coming up with an answer very quickly here,
00:24:46
my default is let's go do something else
00:24:49
and come back to it in say 30 minutes to an hour.
00:24:53
Like let's go do some other small thing,
00:24:56
completely unrelated and come back to it.
00:24:59
Whether that's going for a walk, taking the dog out,
00:25:03
hammering nails, whatever it is,
00:25:05
trying to do something else,
00:25:07
that to me is the percolation method
00:25:10
in order to get those ideas to bounce off
00:25:12
of the new stuff that I've been capturing.
00:25:15
That's my go to method.
00:25:18
I don't know if that's what you're asking,
00:25:19
but that seems to be, at least for me, my process.
00:25:23
- Sure, so you get them to bounce by mode switching,
00:25:28
it sounds like.
00:25:29
- Yeah, that's a piece of it, yeah.
00:25:31
You have to mode switch for a certain amount of time
00:25:34
and then give yourself the space
00:25:36
from the area that you're trying to get an idea within.
00:25:40
- I agree with that.
00:25:41
I think that's a very effective way to do it.
00:25:43
I also have just been fascinated with this idea
00:25:48
of note making inside of Obsidian.
00:25:51
I got an email today as we record this,
00:25:54
there's the bell from writer Carol,
00:25:57
the Bullet Journal Method, where he references a book
00:25:59
which I tried to buy, but you cannot get it at the moment.
00:26:03
It's by Edgar Wright, it was written in 1963
00:26:08
and it talks about note making versus note taking.
00:26:12
And the book was on individual study habits,
00:26:16
but I can't find it anywhere.
00:26:18
I can't find an electronic version,
00:26:20
I can't find one that I can order off of Amazon,
00:26:22
and I really wish I could get that
00:26:24
because I love those classic books
00:26:27
that speak to these ideas that are kind of hot right now.
00:26:30
And I think with note making specifically,
00:26:33
that's popularized by something like Obsidian
00:26:36
with the graph view and the bouncing things around
00:26:40
between the different ideas.
00:26:41
And I think there's a way to make this work.
00:26:44
I shouldn't say it that way,
00:26:45
I know there's a way to make this work.
00:26:47
I'm curious to figure out what the best way is
00:26:50
for this to work.
00:26:53
Kind of the way I've landed on right now
00:26:55
is I've got these MOCs where you can name them
00:26:58
whatever you want, they're the active notes, right?
00:27:00
And that's where you're collecting inputs
00:27:02
and you're kind of synthesizing things
00:27:04
and interjecting your own opinions
00:27:07
and the process of doing that helps me
00:27:09
solidify my thoughts on them.
00:27:11
Particular topic.
00:27:13
And I'll include links to other relevant notes
00:27:17
and I'll use that graph view to bounce back and forth,
00:27:19
sometimes kind of like I do with the cross-reference system
00:27:23
I built with the sermon sketch notes that I do.
00:27:25
But I'm curious to understand
00:27:29
how this works at like a neuroscience level,
00:27:34
how your brain fuses these things together.
00:27:37
I can see the results,
00:27:39
I can see that when I get an idea,
00:27:42
I need to put it somewhere as like a holding tank
00:27:44
and just let it percolate for a while
00:27:47
and I'll come back to it and I'll look at it
00:27:48
and I'll see what else is relevant for that particular idea.
00:27:52
And sometimes I'll get inspired and see connections
00:27:54
and I'll add those.
00:27:56
But I'm wondering, you know, he talks in different sections
00:28:00
in this book about all of the different factors
00:28:02
that contribute to the life cycle of an idea.
00:28:05
And I'm kind of trying to figure out,
00:28:07
you know, what are the levers I can pull
00:28:10
in my idea greenhouse to give these things
00:28:15
the best chance of survival.
00:28:17
And one of the best things I think he could do
00:28:18
is just talk to other people about it,
00:28:20
which is what he's saying in this chapter.
00:28:21
But I think there's a maybe somewhat more limited
00:28:25
in terms of effectiveness version of this
00:28:27
at an individual level as well.
00:28:29
- Something I've obviously been doing tons of construction
00:28:34
and stuff and rebuilding our house.
00:28:36
And it's been fascinating to me to see the process
00:28:41
that I'm going through in managing that.
00:28:44
So I'm the general contractor on it.
00:28:46
And very briefly, I've got it down to studs
00:28:49
and framing in a lot of the house.
00:28:51
So basically you've got the whole thing being redone.
00:28:55
So it's like building a new house.
00:28:57
Sometimes I think building a new house
00:28:58
would have been easier.
00:29:00
(laughs)
00:29:01
So there's that.
00:29:02
- New construction is easier than reconstruction.
00:29:04
- It kind of is, yeah.
00:29:06
But going through that process
00:29:10
has forced me to stretch beyond my normal project
00:29:14
management systems personally.
00:29:18
And is therefore putting me in a spot
00:29:21
where I can see where I have failed in doing so previously.
00:29:26
And I think what you're talking about
00:29:29
with like how do you come up with these ideas?
00:29:32
Putting yourself in spots
00:29:33
where you have to become very uncomfortable.
00:29:36
Like the process of calling a whole bunch of subcontractors
00:29:39
and borderline harassing them in order to get schedules
00:29:42
and budgets and things on time and in place.
00:29:46
Like that is not me at all, but I'm forced into that.
00:29:50
And that has put me in a spot where I'm a lot better
00:29:53
on the phone than I used to be.
00:29:55
Just within the last two months.
00:29:57
And I've gotten to where I'm a lot better
00:29:59
at hoping other people do the work and service
00:30:02
that I'm asking them to do.
00:30:04
So it's forced me to think about things a lot differently.
00:30:09
And whenever I've gone deep into something, it's brand new.
00:30:14
Like I have to learn things about a house
00:30:16
that are very, very detailed and kind of subtle.
00:30:19
And that has then led me to having connections between
00:30:24
how do you rewire a breaker box for your house?
00:30:28
And there are ways I've been learning
00:30:30
that that's connected to how we choose books for bookworm.
00:30:34
And as weird as that is to say,
00:30:37
whenever I've done my walks at night
00:30:39
and whenever I've gone deep into these new skills,
00:30:43
like finding those connecting points seems to just happen
00:30:47
when I give myself the space to let that happen.
00:30:51
But it only happens when I'm pushing myself
00:30:55
beyond my normal limits, which is a little alarming
00:30:59
when you think about how many people like to find
00:31:02
their content little zone of life and habits and rituals
00:31:06
and they don't wanna stretch outside of those
00:31:08
and don't wanna try to learn a new skill and push
00:31:12
because they're not gonna have those revelations ever
00:31:15
if obviously not regularly.
00:31:19
So I don't know, I think there's a lot
00:31:21
that could come from this process.
00:31:24
But I think like what you're saying,
00:31:25
trying to develop ideas and figure out how to do that,
00:31:30
there are so many ways you can do it.
00:31:34
Like that's some of why this book exists, I would say,
00:31:37
is because there's so many different avenues
00:31:39
by which you can come up with them
00:31:41
that it's hard to nail down what that process actually is.
00:31:45
- Yeah, that's true.
00:31:46
And I don't think that if their goal is to give you
00:31:49
a formula or a system at the end of it
00:31:52
that they do a good job of doing that.
00:31:53
I don't think that's necessarily their intention.
00:31:56
I feel like the arc of this is convincing you
00:31:58
of the importance of it.
00:32:00
The next one here kind of speaks to the error
00:32:05
in the standard way that we collect things
00:32:10
and maybe think of them as ideas.
00:32:13
But the next chapter I wanna talk about is number six.
00:32:15
I Google therefore I am not.
00:32:18
This reminds me of liminal thinking,
00:32:22
Dave Gray where he talks about how the internet
00:32:25
is a grocery store for facts.
00:32:27
I have used that quote so many times.
00:32:30
I love that.
00:32:31
That's such a brilliant description.
00:32:33
'Cause it's so true that you can find a fact
00:32:37
that supports any ridiculous argument
00:32:41
you want to make online.
00:32:43
And that's what people do.
00:32:45
They cherry pick a couple of individual facts
00:32:50
and they say there.
00:32:50
My argument is solid.
00:32:53
No, no it's not.
00:32:55
I remember a conversation we had on Bookworm
00:32:57
where you were collecting data
00:32:59
and you were saying that I could make the data say
00:33:02
whatever I wanted to say.
00:33:04
- Yep.
00:33:05
- So the thing that in this chapter stands out to me
00:33:10
is this differentiation between notes and mindless data.
00:33:15
And as I'm thinking about notes and note making
00:33:18
and managing ideas, I can see how I have shifted
00:33:22
over the years back in the day when I was
00:33:25
having everything you never note.
00:33:27
I was jotting everything down from all of the meetings
00:33:32
that we were having and I could go back
00:33:34
and I could find something that somebody had said years ago.
00:33:38
And that's great.
00:33:38
I used that a couple of times.
00:33:41
But that's not the most valuable form of the note taking.
00:33:45
I've come to understand it.
00:33:48
That is in my opinion looking back now
00:33:50
kind of mindless data.
00:33:53
And it makes me a little bit frustrated
00:33:57
when I look back at that old stuff
00:33:58
and I'm like, why did you write all this down?
00:34:01
(laughing)
00:34:02
This was a complete waste of time.
00:34:04
- Yeah.
00:34:05
- You should have been jotting down other things
00:34:07
which I would consider now to be more important.
00:34:11
And really the whole idea from this chapter is
00:34:15
like if you're taking notes,
00:34:16
even notes from a book that you read,
00:34:18
if you're just jotting down something smart
00:34:21
that somebody says, that's not the same thing
00:34:25
as capturing an idea.
00:34:28
He talks about in this section
00:34:31
that having lots of information
00:34:33
doesn't make you any more clever.
00:34:36
And he says on page 51,
00:34:38
that ideas don't come from existing facts
00:34:40
but from the holes that you drill through them.
00:34:43
So you have to take the more to addler approach,
00:34:47
have this conversation with this person
00:34:49
that you're reading this book about,
00:34:51
understand their arguments,
00:34:52
and then try to figure out where they could be wrong,
00:34:56
formulate your own response to that.
00:34:58
That's where the ideas really come from.
00:35:00
- Yeah, it's, as you're talking about
00:35:03
note making and capturing ideas and such,
00:35:05
I just wanna point out that this book
00:35:07
doesn't really talk about idea management,
00:35:10
and idea capturing is talking about idea generation, really.
00:35:15
Like that's, I think important
00:35:16
because I was under the impression
00:35:18
that I was gonna get at least some direction
00:35:21
about idea management so much so that
00:35:24
over the last week as I was reading this,
00:35:25
I was maybe halfway through it or so.
00:35:28
I still thought that piece was coming
00:35:31
and I had someone who saw the book
00:35:33
said, what's that about?
00:35:34
It's like, that's summing up with ideas
00:35:36
and managing those ideas and, you know,
00:35:39
keeping track of them, externalizing them
00:35:41
from your brain that way you can review those
00:35:43
and come up with even more ideas.
00:35:45
And their comment was idea management.
00:35:48
Like you capture those and write them all down
00:35:51
and keep track of them.
00:35:54
Yeah, that's the concept.
00:35:55
I said, oh, I'm too busy acting on my ideas to do that.
00:35:59
And that kinda struck me like, hm, that's fascinating.
00:36:03
Well, okay, sure, I suppose,
00:36:06
but I didn't get a chance to delve into that much deeper
00:36:10
and it was just kinda left there,
00:36:11
but I haven't been able to get that comment out of my head
00:36:14
since having that conversation.
00:36:16
Too busy acting on ideas to write them down
00:36:19
and manage them, like that's,
00:36:22
and it's just interesting.
00:36:23
So I haven't figured out what I think about that one yet.
00:36:26
(laughs)
00:36:27
- Well, I can tell you, it makes me cringe.
00:36:29
- I'm sure, I'm sure.
00:36:30
- How, man, what's your initial reaction
00:36:35
to something like that?
00:36:37
- If it was from someone who was not regularly coming up
00:36:42
with things and creating and being successful with new things,
00:36:49
if it was from someone who just worked a nine to five
00:36:52
and really didn't do anything outside of that,
00:36:54
I probably would have just tossed it away.
00:36:56
But this person regularly starts new businesses,
00:36:59
turns around sells them and starts new ones again.
00:37:02
So I don't know what to do with that
00:37:05
because they seem to be a credible person with this idea.
00:37:10
So I don't know, Mike.
00:37:13
I mean, I write a lot of things down like ideas, obviously.
00:37:19
I can't say that I review them regularly,
00:37:22
nowhere near as regularly as you do.
00:37:25
And I guess I just haven't figured out
00:37:28
where to go with that concept yet.
00:37:30
- Well, I mean, the thing that scares me about that approach
00:37:35
is that I tend to have more ideas
00:37:40
than I can take action on.
00:37:42
So maybe if you don't have that many ideas,
00:37:48
that approach is fine.
00:37:51
Or maybe there's some internal filter
00:37:54
that that person uses to get rid of all the ones
00:37:56
that they know aren't really the ones
00:37:59
that are gonna hit the mark
00:38:00
and they just never really thought through
00:38:02
what that process is for themselves.
00:38:05
I do think based on some research that we've done,
00:38:09
surveys and things at this week's setup
00:38:11
that having more ideas than time
00:38:15
is a pretty big problem for people.
00:38:18
So I'm gonna recommend to anybody
00:38:23
don't just act on an idea of the moment that you have it
00:38:26
because otherwise you're not gonna,
00:38:30
you're never gonna feel caught up.
00:38:32
You're never gonna be able to take action
00:38:33
on everything that you feel you should be taking action on.
00:38:36
There's always gonna be something
00:38:37
that's gonna fall through the cracks.
00:38:39
You're gonna quickly find yourself in that place where,
00:38:40
oh, just one more thing, just one more thing,
00:38:42
just one more thing.
00:38:43
So that I don't think is healthy,
00:38:46
but also that makes me wonder if it is possible
00:38:51
to just limit a little bit the input of ideas.
00:38:56
I'm not sure I would want to do that.
00:39:00
I think I would rather just capture a whole bunch of things
00:39:03
down in my notebook, which is actually my process.
00:39:06
I jot things down when I think of them.
00:39:09
And then at the end of the day,
00:39:10
I transfer over the stuff that's really important,
00:39:14
but nine out of the 10 things that I capture
00:39:16
inside of drafts or my notebook don't end up
00:39:21
in obsidian, which is where they live for me.
00:39:24
And then that's kind of my greenhouse where I incubate them.
00:39:28
- Yeah, I suspect in this case,
00:39:30
now I know this person and I know that he regularly,
00:39:35
he's one of these people that whenever he's acting
00:39:40
on something, it's his entire life that goes into it.
00:39:45
And then when it's ready to be sold, he sells it
00:39:49
and he's immediately onto the next thing.
00:39:53
My suspicion is kind of like what Blake and Martin are
00:39:58
talking about in the chat is like the concept of triaging
00:40:01
and choosing what to act on.
00:40:03
I suspect that he's insanely good at that
00:40:06
and knows that he's gonna have thousands of ideas
00:40:12
but can tell when the one that like,
00:40:17
can tell when he needs to act on one that comes up.
00:40:21
Like he knows which one to move on next immediately.
00:40:24
Like he's just incredibly good at making that decision.
00:40:28
I don't think I'm that good at that
00:40:32
and I'm also not like the two things going on there
00:40:34
is he's really good at choosing
00:40:36
but he's also really good at focus.
00:40:39
So he's got those two things happening.
00:40:43
I feel like I'm decent at choosing and terrible at focus.
00:40:48
So that process doesn't work for me
00:40:52
now that I'm processing this out loud.
00:40:55
So I would suspect that this is a bad thing for most
00:40:58
because they don't have those two.
00:41:00
Most people don't have both of those going for them.
00:41:04
That's I think my point.
00:41:05
- Sure, maybe the size of the idea filters in here too.
00:41:11
I mean, that kind of gets into the next section.
00:41:15
Number eight is incremental change is fine
00:41:17
if you're a glacier, which I picked this one specifically
00:41:22
because I think it flies in the face
00:41:25
of some of the habit stuff that we've read.
00:41:28
He didn't actually say this in the book
00:41:30
but kind of my reconciliation of this
00:41:33
with atomic habits, tiny habits, all that kind of stuff
00:41:37
is that your ideas should be big
00:41:39
but your actions should be small.
00:41:42
Again, that doesn't fit exactly
00:41:45
with the guy who's building and selling businesses
00:41:49
that you're talking about.
00:41:51
Although maybe it does.
00:41:53
Maybe what I would define as a big idea
00:41:56
is really a small idea to that person
00:41:59
because they've done it so many times.
00:42:01
I don't know, I suppose size is relative here
00:42:04
when you're talking about ideas
00:42:06
but I'm curious what you think about this.
00:42:09
Thinking big but acting small.
00:42:11
I feel like this is the only path forward for me.
00:42:14
- Yeah, I think there's two things.
00:42:17
The relative piece is absolutely true
00:42:20
because I've consulted with churches
00:42:23
on how to do a technology infrastructure in their church.
00:42:28
Whether that's networking or audio video doesn't matter.
00:42:32
Take your pick.
00:42:33
But whenever I've consulted with them,
00:42:36
I'm always asking two things, what's your budget?
00:42:39
And how many people are coming here?
00:42:42
Because those two dictate what scale we're talking about
00:42:46
because the scale that I operate on here at our church
00:42:51
is much, much larger than most churches out there.
00:42:55
And I go to churches who are much bigger than us
00:43:00
to learn where my next steps are.
00:43:03
So if you're asking me to help design the technology,
00:43:06
call it the video structure for your church,
00:43:10
those are gonna be my questions.
00:43:11
What's your budget and how much are we talking about?
00:43:14
Because the idea that I'm gonna put together for you
00:43:17
could either be 14 cameras and like three video switchers
00:43:22
and a 10 computer setup,
00:43:24
or it could be one computer and one camera.
00:43:28
Like the scale of that idea that we're gonna put together
00:43:31
is gonna be drastically different
00:43:33
depending on the situation.
00:43:35
So I think that relativity piece there is important.
00:43:39
But I also am intrigued by this concept of like big ideas
00:43:43
and small actions because I feel like some ideas
00:43:48
require massive action to even start.
00:43:53
- And sounds very grant card donutish.
00:43:56
- It does.
00:43:57
Yeah.
00:43:58
And Richard Branson and like all sorts of like,
00:44:02
you wanna start an airline company?
00:44:03
Sure, just buy a $10,000 plane ticket.
00:44:05
Like that's not a small thing.
00:44:07
Like sure.
00:44:09
But that's, maybe it was more than that.
00:44:14
I'm drawing a blank on the number at this point,
00:44:16
but actions should be small.
00:44:18
I mean, obviously that's reminiscent of atomic habits
00:44:23
or tiny habits or changer routines and rituals.
00:44:27
Like it's obviously reminiscent of that.
00:44:30
But I can't help but think there are times
00:44:32
when massive action is required.
00:44:34
I mean, take the house thing and just start it on.
00:44:36
Like if I were to do small actions for that big idea,
00:44:41
I'd be without a house here before too long.
00:44:43
So that won't work.
00:44:46
That's requiring extremely massive action
00:44:48
in a very short timeframe.
00:44:50
- I think I would argue that if you took
00:44:52
this massive action approach, though,
00:44:55
as soon as you got done with this,
00:44:56
you found another house to do the same thing.
00:44:58
At some point in the very head of the future,
00:44:59
you won't have a house any way.
00:45:02
- Not gonna happen.
00:45:04
Yeah, I've talked to a few folks,
00:45:06
one of which was our real estate agent that helped us buy it.
00:45:09
And he's like, man, if you ever wanted to flip houses,
00:45:12
you guys would be amazing at this.
00:45:13
I'm like, nope, this is a one and done scenario.
00:45:17
This is not happening again.
00:45:20
So yes, I think you're absolutely right.
00:45:21
The massive action thing, I think can work,
00:45:24
but it's a short term thing.
00:45:26
It's not an ongoing piece.
00:45:28
So maybe the time period is important here.
00:45:31
If we're talking about small actions versus massive action,
00:45:33
I'm not sure which would be applied in each case.
00:45:38
- That kind of leads into the next section, though,
00:45:42
or the next question that I would ask would be,
00:45:45
well, how do you know which one is the one
00:45:47
that you're supposed to put massive action behind?
00:45:50
- Yeah.
00:45:51
- You can't put massive action behind every idea.
00:45:54
So there must be some sort of criteria
00:45:58
for determining which of these ideas are the good ones.
00:46:03
And good is a very subjective term as well
00:46:06
based off of maybe how complex they are.
00:46:09
Do you have the knowledge that you need to do this thing?
00:46:12
Can you get the knowledge that you need?
00:46:14
Do you have the time and the energy and the capability
00:46:18
to do this?
00:46:19
Do you need to bring an outside help?
00:46:20
Can you bring in the help that you need?
00:46:23
Is it cost prohibitive?
00:46:25
I mean, there's so many other things
00:46:28
that could basically rule out any of these big ideas
00:46:33
that you should take massive action on.
00:46:36
I guess that's the part that I am struggling with
00:46:39
after reading this 'cause this book is kind of,
00:46:41
I would argue, about creating a culture
00:46:44
where these ideas can be birthed.
00:46:46
So you don't kill them prematurely.
00:46:49
So you are constantly getting them,
00:46:52
but then there really isn't a whole lot in terms of,
00:46:55
okay, so this is the process that you follow
00:46:58
in terms of making this a reality.
00:47:00
And I understand why because that's gonna be
00:47:02
very, very different.
00:47:03
An idea that I am collecting to write an article
00:47:07
is very different than your idea to redo your house.
00:47:10
Yeah, yeah, 'cause we've, I mean,
00:47:12
let's take this to the next step.
00:47:15
So we've been collecting ideas of projects
00:47:18
to do on the house, right?
00:47:21
And the scale of collecting ideas for articles to write,
00:47:26
each of those is a project, right?
00:47:28
There's hundreds of actions that go into that,
00:47:30
especially at the scale of the suite setup.
00:47:32
The projects that I'm collecting ideas for are,
00:47:37
do I take out this wall?
00:47:39
Do I move the garage door six feet to one side?
00:47:44
Do I tear a wall out in the garage and add a doorway?
00:47:47
Like these are not a--
00:47:49
What happens if I theoretically find a giant wasp nest
00:47:52
in the city?
00:47:53
Exactly, yes, which happened.
00:47:55
(laughs)
00:47:58
If I, you know, and each of those has runoff projects
00:48:03
that come with it.
00:48:05
And a prime example, we decided to take, you know,
00:48:09
a certain ceiling out of the house.
00:48:10
Well, that then dictated a wall coming down.
00:48:12
It dictated changing the ventilation in the attic.
00:48:15
It meant rerunning wiring in there.
00:48:17
It meant redoing lighting and it meant redoing duct work.
00:48:21
All because we decided to take a ceiling out.
00:48:24
So you never know, in this particular case,
00:48:27
I never know when a small project becomes one massive project.
00:48:31
So you don't know that.
00:48:33
But those ideas that we're collecting
00:48:36
for what to do on the house, I know,
00:48:38
each of those isn't a one to,
00:48:42
it's not a seven to 10 day project like an article can be,
00:48:45
or shorter for an article.
00:48:47
It's a three month project of nights and weekends.
00:48:51
That's what that is.
00:48:52
So saying yes to a project isn't a small thing in that case.
00:48:57
But if I was collecting ideas for books to read,
00:49:01
like we've talked about on Bookworm,
00:49:02
because we run through books so fast,
00:49:05
the decision factor, like how important that decision
00:49:08
is on what book we're gonna do next is very, very small.
00:49:11
Because we know we're only gonna spend two weeks with it.
00:49:14
Now, if it was a two year process
00:49:16
and we were gonna dissect every sentence
00:49:17
of the entire book,
00:49:20
that would be a much bigger decision.
00:49:21
We would spend a lot more time on it
00:49:23
and it would be a much more involved process.
00:49:26
So deciding on those ideas is,
00:49:29
but that's like a whole nother topic.
00:49:31
It's not even covered in this.
00:49:33
How deciding which ones to act on,
00:49:35
this is just coming up with this.
00:49:36
- This is like the first part of a series.
00:49:38
- It's so true.
00:49:39
- So true.
00:49:40
- Could be a potential series.
00:49:41
Yeah, and deciding what to write on,
00:49:44
I mean, it's not always just like small stakes.
00:49:49
What article am I going to publish?
00:49:51
I think a bigger version of this,
00:49:53
but still very much in that format for me
00:49:56
would be the decision to create the obsidian course.
00:50:00
Because for a long time,
00:50:01
I was messing around with Rome,
00:50:04
and then I started playing around with obsidian,
00:50:06
and then I saw some things happen in the app,
00:50:11
eco space, whatever.
00:50:13
And I was like, you know,
00:50:15
I think obsidian's gonna be a big thing for a long time.
00:50:18
If we built a course right now,
00:50:23
we could be ever known essentials for obsidian.
00:50:27
And I use that as an example,
00:50:28
just because I've met Brett Kelly,
00:50:30
and I know how he wrote that one book,
00:50:32
and then it kind of catapulted him
00:50:34
and set him on a totally different career trajectory,
00:50:38
because it was the right thing at the right time.
00:50:41
So I had a feeling like obsidian is the thing
00:50:44
we should be focusing on right now,
00:50:47
but I really didn't know that,
00:50:50
and I wanna know like,
00:50:52
what are the things that contributed to that hunch basically?
00:50:56
Can I quantify that?
00:50:57
If I could create an idea scorecard
00:50:59
to rate my ideas as I have them,
00:51:02
what would be on there?
00:51:03
And I honestly don't know.
00:51:06
I was hoping to get a little bit of clarity
00:51:07
at the end of this book,
00:51:08
but I don't think really, really happened.
00:51:12
This particular section on incremental change
00:51:14
being fine if you're a glacier,
00:51:16
the big inspiration for me from this
00:51:18
is just to think a little bit bigger.
00:51:20
I think I tend to focus on things
00:51:24
that I can see clearly in the horizon,
00:51:27
but a big idea you really don't know,
00:51:30
it's out there always.
00:51:32
And so I think I tend to gravitate towards
00:51:36
what is safe and knowable.
00:51:38
So I don't have an actual,
00:51:39
I'm associated with that.
00:51:40
I actually don't think I have any action items
00:51:42
for this entire book.
00:51:43
- Yeah, I don't either,
00:51:44
but I think what you're saying makes sense
00:51:47
because we tend to try to come up with,
00:51:49
like you're saying, coming up with bigger ideas.
00:51:51
We tend to try to come up with ideas for bookworm books
00:51:55
or ideas for video courses, et cetera, et cetera,
00:51:59
but those are all ideas designed to fill time
00:52:04
that we're already devoted to doing that type of task.
00:52:09
And I think there's a big difference
00:52:11
between coming up with ideas
00:52:12
for an already dedicated time slot
00:52:16
and coming up with ideas that require a lifestyle change.
00:52:20
- Sure, yep.
00:52:21
- And dictate a change in time priorities.
00:52:24
So whenever you're trying to come up with big ideas,
00:52:29
like that generally, at least the way I started
00:52:34
to think about this was designed to help you think
00:52:38
about how would your life change
00:52:41
if you were to have an idea that would then change
00:52:44
other people's lives?
00:52:45
Like those are the ideas I think that he's encouraging us
00:52:49
to try to develop the ones that would require a change
00:52:53
of not only how I live, but the people around me
00:52:56
and the people that I'm connected to.
00:52:58
Those are the size of ideas that I think he's encouraging us
00:53:01
to come up with, not necessarily,
00:53:05
how do I come up with a Siri shortcut
00:53:07
to unlock and lock my door automatically for me?
00:53:11
Those are fun ideas, but fairly insignificant and minor
00:53:16
if inconsequential at all.
00:53:18
- So my ideas aren't good enough?
00:53:21
Is that what you're saying?
00:53:21
- Exactly, some ideas just aren't cut.
00:53:24
(laughing)
00:53:26
All right, well that kinda leads into the next one.
00:53:29
Chapter 11 has the longest title in the book.
00:53:31
It says, "An idea is a paradigm shifting moment
00:53:34
"that for projects future potential
00:53:36
"in an initially ethereal but progressively tangible manner."
00:53:40
So that title alone--
00:53:43
- Couldn't shorten that one down at all, come on.
00:53:45
- Yeah, I think that was deliberate,
00:53:48
but I think that does kind of speak to what we were just
00:53:52
talking about of how they define an idea.
00:53:54
They're not thinking of how can I improve my workflow
00:53:58
or thinking of how can I completely change my career?
00:54:01
- Yes.
00:54:03
- Which is, I don't know, a little bit scarier,
00:54:07
but also the topic that I'm not quite as interested in,
00:54:12
to be honest, because I feel like those types of ideas,
00:54:17
you can get them different places,
00:54:21
but it's really, really hard to judge or grade them well.
00:54:26
Whereas an idea for,
00:54:30
this is how I view the world,
00:54:33
whether it comes out in an article or just,
00:54:37
something that I internally work through,
00:54:41
I feel like that has more tangible everyday benefit
00:54:46
as it pertains to not just reading,
00:54:50
although that's primarily,
00:54:52
I think the source of new information for you and I
00:54:56
when we're collecting these ideas,
00:54:58
but it could be YouTube videos, it could be podcasts.
00:55:01
I think books are a higher quality source
00:55:04
than maybe some other places that people look for ideas,
00:55:08
but that's just me.
00:55:10
This whole section though,
00:55:12
talks about being a faux intellectual,
00:55:14
and this is the thing I wanted to bring up here.
00:55:17
I think if I am honest with myself,
00:55:20
I need to watch that I don't fall into this.
00:55:25
He describes faux intellectual as someone
00:55:27
who doesn't want to have new ideas,
00:55:29
but wants to discuss them.
00:55:31
So I think that's where the action items
00:55:34
are helpful with Bookworm,
00:55:36
because it would be very easy if we didn't have any action items
00:55:39
to just talk about the things every other week
00:55:44
and then not do anything about them.
00:55:47
And you could argue that we still don't do anything about them
00:55:49
because we fail on our action items frequently,
00:55:51
but at least we try.
00:55:53
- That's true, but there's also the intellectual side
00:55:57
of talking about your own ideas,
00:56:00
but I think what he's referring to in the faux intellectual
00:56:05
is that of people who are talking about other people's ideas
00:56:08
and not their own.
00:56:10
And more critiquing what other people have come up with
00:56:15
as opposed to being a source of those to begin with.
00:56:22
I saw this in corporate all the time,
00:56:24
which we'll talk about thought police here in a bit,
00:56:26
but in corporate it was pretty common for us
00:56:29
to do these brainstorming sessions,
00:56:31
which I always thought were hilarious
00:56:33
because there were some ideas that weren't allowed.
00:56:37
And if an idea that wasn't allowed was brought up
00:56:41
as a potential solution to whatever it is we were trying
00:56:45
to solve, somebody in there was the faux intellectual
00:56:48
who would just sit and critique everything
00:56:50
that came out of somebody's mouth.
00:56:52
And you're not being helpful here when you're doing that
00:56:57
because they felt like they needed to talk about
00:57:00
all these ideas, but they would always find something wrong
00:57:03
with them.
00:57:04
- Sure.
00:57:05
- And that was forever the thing that was happening,
00:57:08
but I think that's what he's referring to
00:57:09
in a faux intellectual, just that they're not necessarily
00:57:14
being the source of the topic of conversation,
00:57:19
but they wanna talk about what everybody else is talking
00:57:21
about, even though they're not necessarily helping
00:57:25
the conversation, which is where he had the comment
00:57:28
and there's like people are regularly interrupting
00:57:31
these faux intellectuals whenever they're in the middle
00:57:33
of their discussion.
00:57:34
So what you're saying is like you're trying to like
00:57:39
complete the thoughts for them because they can put
00:57:43
all the thoughts together themselves
00:57:45
because they don't actually understand what's happening.
00:57:47
They're just trying to be, you know,
00:57:49
a voice in the conversation.
00:57:51
- There's a phrase in here that really challenged me,
00:57:55
says you can be a good thinker and a poor speaker,
00:57:59
which means the inverse is also true.
00:58:02
You can be a poor thinker, but a good speaker.
00:58:06
And talks about faux intellectuals making simple things
00:58:11
sound complicated, whereas a good idea does the opposite.
00:58:15
It makes complicated things seem simple.
00:58:19
And I think I need to be on guard for this,
00:58:24
where I'm not just talking about somebody else's idea.
00:58:28
I mean, Bookworm is built on this premise.
00:58:31
We read these books with ideas that other people have,
00:58:34
and then we talk about them.
00:58:35
- Yes.
00:58:36
- So this is the platform for faux intellectuals
00:58:39
if there ever was one.
00:58:40
(laughs)
00:58:43
But I think one thing that helps with that
00:58:45
is the Mortimer Adler, how to read a book approach.
00:58:47
We've read enough books that we're not just talking
00:58:50
about the idea and isolation inside of the book,
00:58:52
we're comparing it against other things
00:58:54
that we've read and heard and trying to figure out,
00:58:57
where is the truth based off of all of these thoughts
00:59:00
that we've collected over the years.
00:59:02
That's the biggest takeaway from Bookworm for me,
00:59:04
is just the sheer volume of the books that we've read,
00:59:07
and how I don't get sucked into any one book being,
00:59:10
oh, this is the complete answer.
00:59:12
This is the answer to life, the universe,
00:59:15
and everything, reference to a fiction book there
00:59:19
for those who caught it.
00:59:21
- 42.
00:59:21
- Right.
00:59:23
But I think I probably do slip into this from time to time.
00:59:27
So I wanna make sure that, especially with my Toastmasters
00:59:30
training, I feel like I am a fairly decent communicator,
00:59:34
and I don't want to let that mask pour thinking.
00:59:38
I want to make sure that I have thought through things
00:59:41
before I even open my mouth.
00:59:43
- Yeah, I know that it's regularly a thing.
00:59:47
This will sound terrible at funerals.
00:59:52
If you go to a lot of funerals, you tend to see patterns,
00:59:55
and when you run the AV equipment for funerals,
00:59:59
you go to a lot of funerals.
01:00:01
So it's not uncommon that there's like an open mic period
01:00:06
during a funeral for family reflections,
01:00:12
and you always know who the people are,
01:00:16
who have good ideas, articulated them ahead of time,
01:00:19
wrote their outline, wrote their notes,
01:00:21
and then worked on how to present that,
01:00:24
knowing that they're gonna be emotional during that time.
01:00:27
And then you have the people who wrote their notes
01:00:31
in the lobby before they went up there,
01:00:34
and it's always way long,
01:00:36
and you're not really sure what they're talking about,
01:00:39
and sometimes you're wondering if they're talking
01:00:40
about the deceased or not,
01:00:42
and it's just not connected at all.
01:00:45
So you absolutely can be a good speaker with good ideas,
01:00:50
but you can also be a good speaker with bad ideas,
01:00:53
or have good ideas and be a bad speaker.
01:00:54
Like you can be any of those.
01:00:56
- Or be a poor speaker and a poor thinker,
01:00:58
and just go up to the microphone 'cause everybody else is.
01:01:00
- Correct, and that's the worst.
01:01:03
Please don't do that.
01:01:04
Oh, those are fun.
01:01:06
Those are super fun.
01:01:08
- Right, well, that's all I wanna talk about with that one.
01:01:11
Let's move on to the next one 'cause you mentioned it.
01:01:13
Number 13 is think about the thought police,
01:01:16
and the thought police, basically,
01:01:18
if you change as disrespectful,
01:01:21
I like that term disrespectful.
01:01:23
If I'm honest with myself,
01:01:27
I can locate specific points where I have viewed change
01:01:32
as unnecessary and disrespectful,
01:01:35
especially when it's instigated from some place
01:01:37
that you don't expect it to come from.
01:01:41
And I'm curious, he mentions in here
01:01:44
that when a group elevates conventional wisdom,
01:01:46
it's hard to get a new idea past them.
01:01:48
In that instance, they are acting as the thought police.
01:01:53
So where do you let conventional wisdom win?
01:01:57
And where have you caught yourself acting
01:01:59
as the thought police?
01:02:01
- I'm not sure where I've done that.
01:02:03
I'm usually the one inflicting change.
01:02:05
So I don't know where I sit in on this.
01:02:08
Like the question you put in the outline,
01:02:13
what areas do you let conventional wisdom win?
01:02:17
I think, in my case, I tend to let conventional wisdom win
01:02:22
when it's a known,
01:02:24
and I don't have time to figure out what an alternative is.
01:02:29
There's a lot of time involved in that.
01:02:31
If I have infinite time, I will,
01:02:34
and if I don't wanna go with conventional wisdom
01:02:37
and I have all the time in the world,
01:02:39
I will agonize over finding the loophole in the puzzle
01:02:42
to try to work my way around it.
01:02:43
Like I will find the solution somewhere,
01:02:46
somehow I will find it.
01:02:49
And that's me, but I also know,
01:02:54
being the one who inflicts the change,
01:02:57
I know that it's a process that I have to go through
01:03:00
to help people accept that change,
01:03:03
because conventional wisdom is being challenged
01:03:06
and I'm about to remove it from their lives
01:03:09
in whatever area,
01:03:12
whether it's email or a calendaring or chat systems,
01:03:15
who knows?
01:03:16
But that's me, so I don't know,
01:03:19
I don't know how I fit in on this.
01:03:21
I am generally one that likes change,
01:03:24
so I don't feel like I fight it very often.
01:03:27
I don't know.
01:03:28
This one, I don't have answers on this one.
01:03:32
Okay, well, I think for me,
01:03:35
I, when I engage with a group,
01:03:39
I try to very quickly figure out what all of the norms are.
01:03:44
Last two working experiences with Asian deficiency
01:03:48
and then Blanc Media, very different.
01:03:51
There's strengths and weaknesses with each of the approaches.
01:03:56
I know it's gonna be different going from one to the other,
01:03:59
so I go into it, just trying to like feel out
01:04:02
what are the rules that everybody's playing by here.
01:04:05
Once I figure out what those rules are,
01:04:09
I don't like those rules to be challenged.
01:04:13
So when someone new comes in and says,
01:04:15
"Hey, we should do this."
01:04:17
My initial reaction is, "No, no, no, no,
01:04:20
"the culture is this."
01:04:21
Like, just don't fight it, just swim this direction.
01:04:27
And so I think that's a spot where I could do a better job
01:04:31
of not defaulting to conventional wisdom.
01:04:34
Conventional meaning,
01:04:36
this is the culture of the organization
01:04:38
in just the way things are.
01:04:40
Usually when I come into a situation,
01:04:44
I am fairly eager to try to make some changes.
01:04:49
If I see something that I consider,
01:04:52
like this is a problem or this is,
01:04:53
there's a better way to do this,
01:04:55
I'll float those ideas and I'll kind of see
01:04:58
how they're received and see what happens with those.
01:05:03
But what I absolutely can't stand personally
01:05:07
for some reason is someone to say,
01:05:11
"Oh yeah, that's a great idea.
01:05:13
"Let's do that."
01:05:15
And then nothing happens.
01:05:16
To me, that's worse than a personal insult.
01:05:19
I don't know why I get so upset with that,
01:05:22
but I really do.
01:05:24
It's like, let's just let our yes be yes,
01:05:27
our no-be-no, if you really don't like this idea,
01:05:29
that's fine.
01:05:31
I can take that.
01:05:32
I'll play by your rules,
01:05:34
but don't tell me we're gonna do something
01:05:37
and then not do that.
01:05:39
To me, that's like lying to my face.
01:05:42
It's like, when I put it that way,
01:05:46
this isn't consciously what's going on,
01:05:48
but I think maybe I'm sort of judging the character
01:05:54
of the person I'm interacting with when that happens.
01:05:58
Which again, this is my problem, not theirs.
01:06:01
I need to get over this.
01:06:03
I understand that, but this is how my brain works.
01:06:06
And so this is what I'm fighting against
01:06:08
is my own internal thought police.
01:06:10
- Yep.
01:06:12
Yeah, I know that we give David Allen a lot of grief
01:06:15
and getting things done with GTD,
01:06:17
but one of the tenants that I've loved
01:06:21
and regularly hold up to is what's the next action.
01:06:26
Until you define what that next action is,
01:06:29
it's just an idea.
01:06:30
You can't say it's a project that's in motion
01:06:32
until you've defined that step.
01:06:35
And every time I've had an idea and someone says,
01:06:40
"Hey, that's great, we should do that."
01:06:42
I make sure the next sentence out of my mouth
01:06:45
is an encouragement to figure out
01:06:47
what the first step is to make that happen.
01:06:50
And usually it's a question of,
01:06:53
"Sure, that's great.
01:06:54
So are you taking that?
01:06:55
Are you gonna make that phone call?
01:06:57
Am I gonna make that phone call?
01:06:58
Who's got the lead on this?
01:06:59
What's the next step and when should that be done?"
01:07:01
Like those are the questions that I immediately jump to
01:07:05
because I know if you don't, it's just gone.
01:07:08
It just is.
01:07:10
I've had this, I don't know how many times,
01:07:12
we've got a couple new members on our staff
01:07:15
that say, "You know, I know things have been done
01:07:17
this way a long time, but I think we should,"
01:07:19
like, "Okay, great.
01:07:21
If you think that's what should be done,
01:07:22
I'm not saying I agree with you that that should be done
01:07:25
'cause I'm like Mike in this case
01:07:26
and saying, "Well, I know how the culture works here,
01:07:28
so I don't think that's gonna fly,
01:07:29
but you're welcome to try."
01:07:31
And whenever we go down that path,
01:07:34
like, "Okay, if you think that's a great idea,
01:07:37
here are the four people you need to talk to,
01:07:39
you're welcome to do that at your leisure,
01:07:42
I don't care 'cause I don't see this.
01:07:44
Like this is not something that resonates with me,
01:07:46
so you're not gonna get me fired up to help you,
01:07:50
in this case, at least not when you're,
01:07:53
when you're start time here at the office
01:07:58
was two weeks ago, like,
01:08:00
you're not gonna get my support
01:08:01
for some big culture change after you've been here
01:08:03
for two weeks and don't understand how our current culture works,
01:08:05
but here are the steps you need to take
01:08:09
if you think that's the right path.
01:08:11
And sometimes just defining what those next steps are
01:08:16
is all it takes for them to realize
01:08:19
that it's a much bigger deal than what they thought it was.
01:08:22
I had this just earlier this morning,
01:08:24
I had somebody in that we were walking around,
01:08:26
there's an event coming up that they're gonna run
01:08:29
and they had an idea that they wanted,
01:08:32
it was completely different than what we normally do
01:08:33
and involved, you know, the sound systems, like, "It's fine."
01:08:37
And it's like, "I wanna do this particular process,
01:08:42
"but it requires some timing."
01:08:43
It's like, "Sure, that's great, we haven't done that before,
01:08:45
"but if you wanna do that, here are the steps
01:08:48
"it would take to make that happen."
01:08:50
And if you wanna take all those steps,
01:08:53
that's fine, we can go down that path,
01:08:55
but you just need to know what you're asking.
01:08:57
Like, "I'm just gonna spell out, here's what that means."
01:09:01
Immediately, like, "Oh, that's not, it's just a very minor detail,
01:09:04
"it's not worth all that."
01:09:05
Okay, great, so we won't do that.
01:09:08
So, maybe that's just me, if I define what the process is
01:09:12
to make something happen and it's not a simple thing,
01:09:16
it goes away very quickly.
01:09:18
I don't know how I got on that or where that was going,
01:09:20
but I thought it was fun.
01:09:22
- I think there's some sort of balance
01:09:25
to be struck there though,
01:09:27
because I think there is a possibility
01:09:32
that the process could be simpler.
01:09:36
And in a lot of instances,
01:09:39
especially when you've done it this way
01:09:42
for low these many years,
01:09:45
it's easy to just say, "Oh, this is hard and complicated."
01:09:49
An outside perspective is the perfect one to say,
01:09:52
"Hey, this is how this could be simpler."
01:09:55
So, I don't know what I'm struggling with
01:10:00
is balancing, yeah, this is everything
01:10:05
that's gonna be required based off of my experience
01:10:09
to make this happen with the new person's optimism.
01:10:14
Like, "Oh, we could just do it like this."
01:10:18
Maybe my initial reaction is to resist that
01:10:22
and be like, "No, probably not."
01:10:25
- Yeah.
01:10:26
- But I also don't want to be the wet blanket
01:10:29
for every new idea.
01:10:31
- Yes.
01:10:32
- So, yes.
01:10:33
But there's also an emotional side to this too.
01:10:36
And like, okay, so take that example this morning.
01:10:40
I know, like, if I spent some time,
01:10:43
I could probably find a simpler way to make that happen,
01:10:46
but I really don't want to.
01:10:48
So, my gut reaction is to explain how complex it is.
01:10:54
- Sure.
01:10:55
- Because I don't want to do it.
01:10:57
But if it were my event and I wanted it to happen,
01:11:02
I would find a way to make that simple.
01:11:04
Like, there's that emotional side that's involved here.
01:11:08
Now, in this case, I didn't know this person ahead of time.
01:11:12
So, I don't really have any back and forth with them.
01:11:16
It's just one case.
01:11:17
This happens all the time.
01:11:18
I do this all the time.
01:11:20
- So--
01:11:20
- It happens all the time.
01:11:21
And I would argue you're on either end of this all the time.
01:11:24
- Yes.
01:11:25
- Regularly, yeah.
01:11:27
And there's a lot of cases where it's something
01:11:29
I'm trying to get done.
01:11:31
And I know that somebody just explained it to me
01:11:35
in the most complicated way.
01:11:37
But me knowing that that's what people do,
01:11:40
I look for loopholes in what they just explained.
01:11:43
Okay, you said this and this,
01:11:46
but that step right there could be shortcut.
01:11:49
And then that other two thirds you told me
01:11:50
was super complex goes away.
01:11:52
Like, that's what I look for.
01:11:54
But that's because I know I do that.
01:11:56
So--
01:11:57
- Yeah, and that's the balance that I think is healthy to find
01:12:03
in any organization, any workplace,
01:12:08
any ministry team.
01:12:11
- Yeah.
01:12:11
- Wherever you've got a group of people
01:12:13
who are trying to do something together,
01:12:16
there's gotta be this give and take
01:12:19
between this is the way things are
01:12:22
and allowing the new ideas and the potential shortcuts,
01:12:27
like giving them space to entertain those as possibilities.
01:12:32
- Yeah.
01:12:34
- It's easy when you have too much to do
01:12:36
and not enough time to do it in
01:12:37
to just throw that under the rug and stomp it out
01:12:41
and be like, no, we don't have time to even consider that.
01:12:44
'Cause we have these other things that need to be done.
01:12:47
And I find myself being guilty of both ends of this.
01:12:52
I've also been guilty of the one,
01:12:53
well, we can just do this.
01:12:54
Like, it'll be simple.
01:12:55
No, it's not that simple.
01:12:56
What do you mean it's not that simple?
01:12:57
Sure it is, let's just do it.
01:12:58
(laughing)
01:13:00
So--
01:13:01
- That never happens.
01:13:02
- Yeah.
01:13:03
But that kind of leads into the next one here
01:13:06
because number 14, it says, this just in, we're mortal.
01:13:09
This talks about the lifespan of ideas.
01:13:12
So when you're talking about being on either end
01:13:16
of that spectrum, somebody floating an idea
01:13:18
and you just coming back with a complicated process,
01:13:20
this is the way we actually do things around here.
01:13:22
Or vice versa, you're floating this idea
01:13:25
as someone says, no, it's too complicated
01:13:26
and you're trying to challenge that
01:13:28
and make something a little bit simpler.
01:13:30
I think the tendency from the folks
01:13:35
who are just trying to move on with the process
01:13:39
is to say, now's not the time to disrupt things.
01:13:44
But the counter-argument to that is that this idea
01:13:51
has life right now and it's not always going to have life
01:13:55
because the lifespan of ideas is not infinite.
01:13:59
So I've also been thinking about this
01:14:03
where timing factors into an idea
01:14:06
and whether it is successful
01:14:10
and how do you properly determine
01:14:13
what is the right time for an idea?
01:14:15
I don't think about this a whole lot
01:14:17
in terms of just my internal stuff.
01:14:19
I throw things that I think might be valuable someday
01:14:22
into obsidian and then I'll play with them.
01:14:25
If not, they'll die, whatever.
01:14:27
That just means that it wasn't that good of an idea.
01:14:30
But this gets complicated when you work with other people
01:14:33
and you don't want to be the person
01:14:37
who is constantly challenging people to change things
01:14:39
'cause no one's gonna like that.
01:14:40
Or constantly being the one who's like,
01:14:43
no, we're not gonna change things
01:14:44
'cause that will kill youthful enthusiasm
01:14:47
for somebody new to your team or organization as well.
01:14:51
- For timing of ideas, this is something
01:14:54
I think about a lot actually.
01:14:57
And I say that because I tend to have thoughts
01:15:02
about how certain individuals, volunteers, teammates,
01:15:07
departments, I tend to think about how they could improve
01:15:12
different things and just off the top of my head,
01:15:15
I can think of like four or five big departmental changes
01:15:20
that I want to recommend at some point.
01:15:23
But the people and the situations aren't ready
01:15:26
for those ideas yet.
01:15:27
And like if I take my video team,
01:15:30
like there's a certain level of video quality
01:15:33
that I wanna take us to, but they're not ready
01:15:36
for me to recommend that yet.
01:15:38
And if I were to recommend it now,
01:15:41
I know they would get excited about it,
01:15:44
but they're not ready skill wise for it.
01:15:47
And they need to spend at least a couple more years
01:15:52
with the trajectory that we're currently on
01:15:54
to get comfortable with where I just took them
01:15:58
before I can introduce that.
01:16:00
So it's not ready yet.
01:16:03
So you gotta sit on it and wait for that timing
01:16:06
because it's gonna be a train wreck if I try to do it now.
01:16:12
And that's the fascinating thing about this particular section
01:16:16
because sitting on it does not mean that you set it
01:16:21
on the back burner until later.
01:16:24
There's this concept of speed that's introduced
01:16:27
in this section on page 93.
01:16:29
He says, "Alo, we all complain about not having enough time.
01:16:33
Speed when properly managed can be your friend."
01:16:38
So he also says, "Idea has responded well
01:16:40
to a closed door and a deadline of implying
01:16:43
that these ideas don't really gain traction
01:16:46
until you've got some motivation to actually make them happen."
01:16:51
So when you are incubating them,
01:16:52
what you're trying to do is ride your bicycle very slowly
01:16:57
and not fall over.
01:16:58
(laughs)
01:16:59
- Yes.
01:17:00
- Well, at the same time, working out doing bench press
01:17:03
and curls on your upper body so that you can--
01:17:05
- Wow, you're moving so.
01:17:06
- Actually, yeah, yeah.
01:17:08
And this just seems, when I think about it that way,
01:17:11
if this seems really, really complicated
01:17:13
and it probably is overly complicated,
01:17:15
it probably doesn't need to be that complicated.
01:17:19
But I am fascinated by this whole concept
01:17:21
because I really do believe that the right thing
01:17:23
at the wrong time can be the wrong thing.
01:17:27
And I don't know what the solution is
01:17:29
but this definitely helped me think about
01:17:33
some different situations with some different teams
01:17:36
that I'm involved with
01:17:38
and how do you determine the right time for an idea?
01:17:43
Again, I don't necessarily have an answer to this
01:17:49
but this chapter, I think you could read it
01:17:53
and it could do one of two things.
01:17:54
One, it could kind of discourage you as an idea person.
01:17:58
Like, I gotta take action on these ideas now
01:18:00
otherwise they're gonna die.
01:18:02
There is some truth to that.
01:18:05
You could also be on the other end of that
01:18:08
and kind of recognize like when these ideas
01:18:11
become presented to you
01:18:14
that you can't just shove them in a box
01:18:17
and leave them to toilet later.
01:18:19
Every idea collection system I've seen
01:18:22
in the different companies and organizations
01:18:26
that I've been a part of,
01:18:27
that has been the problem with those idea buckets
01:18:31
is people put stuff in there
01:18:33
and then it never comes out.
01:18:36
So we're trying some new things actually
01:18:38
at Blanc Media and the suite set up
01:18:39
to try to take action on these ideas more quickly
01:18:43
because when you have them and you put them in there,
01:18:46
like that's usually when you have the best chance of it
01:18:49
actually translating into something positive
01:18:51
for the organization I feel.
01:18:53
And we've recognized that you throw stuff in there
01:18:56
and then six months later if you revisit it
01:18:57
you forget sometimes what even you were talking about
01:19:01
when you put it in there.
01:19:03
So I think if you're gonna try to do this with a team
01:19:08
there has to be a way to not just capture the ideas
01:19:12
but also to do something with them quickly
01:19:16
and then also maybe alongside that
01:19:19
you're actively choosing the ideas
01:19:21
that you're not going to be taking action on
01:19:24
which kind of comes back to that conversation
01:19:26
you were talking about the person you knew
01:19:27
who whenever they had an idea they built and sold a business
01:19:31
can't be that simple.
01:19:32
(laughs)
01:19:33
My head is like trying,
01:19:35
still trying to wrap around that statement.
01:19:37
Like there's gotta be a bunch of stuff you're saying no to
01:19:39
I mean that's what we read in every single book
01:19:41
'cause you have to say no.
01:19:43
So yeah there's gotta be a way to do that.
01:19:47
- I suspect in his case not to keep dredging that one up
01:19:52
but I suspect because my brain of course
01:19:55
has been processing that one since we talked about it earlier
01:19:58
but I wonder if there's some level of
01:20:02
he has a bunch of like the ideas that he would like to act on
01:20:06
in the future but doesn't write them down
01:20:11
because they're so interesting in his brain
01:20:13
he just goes over them many times mentally
01:20:17
and knows them that way as they come up
01:20:19
and he's actively building them just all in his brain
01:20:24
and whenever he sells a business
01:20:28
he's worked on it for so long
01:20:30
over the last two, three years
01:20:31
as he was building his other business
01:20:33
that he's ready to start moving on it
01:20:37
the moment he sells the one
01:20:38
and I wonder if he actually sells the first one
01:20:41
when he's ready to start the second one
01:20:43
just because he's tired of the first one.
01:20:46
These are my thoughts.
01:20:48
I don't know if any of this is true or not.
01:20:49
This is me speculating but.
01:20:51
- That's all it seems to me that's the also the type of person
01:20:55
who would argue they don't need a task manager
01:20:57
because they're just constantly thinking about something.
01:20:59
- He does like his is ridiculous too.
01:21:02
So he doesn't fit that, it's the problem.
01:21:07
Like this guy is not.
01:21:09
- I should see if I could have him on an interview
01:21:11
at some point, I don't know that he would do that.
01:21:13
- That'd be cool.
01:21:14
He's strange.
01:21:15
- Well the last section here,
01:21:19
I mean this maybe is a good lead way into this number 18
01:21:22
we don't know what we don't know until we do
01:21:24
what we don't usually do.
01:21:26
So my brain is breaking, thinking about
01:21:29
just taking action on every single idea
01:21:32
especially on the scale of starting and selling a business.
01:21:36
But I've never actually tried that.
01:21:38
And the very first page in this section on page 116
01:21:43
it's a bunch of garbled letters.
01:21:46
And the point with this exercise is a research study
01:21:54
that shows when you have the first letter
01:21:56
and the last letter of the word your brain
01:21:59
can kind of figure out what is in the middle.
01:22:03
And at first you start and you don't even realize
01:22:06
that you're starting to unscramble this text.
01:22:09
And after about four or five words in
01:22:11
I started to realize what was happening here
01:22:13
and they're like, oh, I can do this.
01:22:15
So let's just keep going.
01:22:16
And then they have a whole page of this
01:22:18
where they're talking about how this is what your brain
01:22:20
is actually doing.
01:22:21
So they kind of trick you into doing it at first
01:22:24
I feel like and then they say, see,
01:22:26
you didn't think you could do this
01:22:27
but your brain totally can do this
01:22:28
and there's research behind this.
01:22:31
I immediately thought of speed reading
01:22:35
after I had done this.
01:22:37
Ah, interesting, okay.
01:22:39
I've gone through the Revit Up Reading course
01:22:43
by Ebbie Mark's Beal before
01:22:46
and improved my reading speed and retention
01:22:50
by doing that, but I've never considered myself
01:22:53
a speed reader.
01:22:55
Okay, and Ebbie, I've interviewed her back
01:22:57
when I was with Asian Efficiency and the Productivity Show.
01:23:00
She would say, there's just different gears
01:23:02
that you click into in terms of how quickly you read something
01:23:07
and most people don't actively say,
01:23:12
I'm going into speed reading mode now
01:23:14
they're just reading more quickly.
01:23:16
They're going into gear, you know, gear five.
01:23:19
That I liked, I do think that when you are reading quickly,
01:23:24
what you are doing, especially if you're implementing
01:23:28
some of the practices that she talks about in that course
01:23:31
where you're just kind of systematically going through
01:23:33
the page like following your finger
01:23:35
as you're swiping it across the page
01:23:36
or you've got the note card and you're going down
01:23:38
and just uncovering more text,
01:23:41
you can force your brain to go quicker
01:23:43
than it thinks it can.
01:23:46
And my experience from going through that course
01:23:49
was even though I felt like I wasn't able to keep up,
01:23:52
you go through the quizzes at the end
01:23:53
and you find that you actually did remember
01:23:55
a bunch of what you read.
01:23:59
That's not my preferred method for going through books
01:24:01
for bookworm, you can't do that when you're taking notes
01:24:03
in a mind notifile.
01:24:04
But I think there is some truth to that,
01:24:09
just the practice and this is totally not the point
01:24:12
they were trying to make, but page 116,
01:24:15
I view that as evidence that speed reading
01:24:19
does actually work.
01:24:20
- I can't say I'm in a speed read,
01:24:22
like go through the speed reading thing,
01:24:23
but I think that,
01:24:25
so the title here, we don't know what we don't know
01:24:29
until we do what we don't usually do.
01:24:31
This is reminiscent of the chapter in the last book
01:24:35
of, you know, break your routines
01:24:37
and do something different.
01:24:38
It's the last one? - Yeah.
01:24:39
- Two ago.
01:24:40
When you do things different than you used to do
01:24:45
just to figure out things that you don't know,
01:24:49
I think we're very often surprised
01:24:52
at how far you can go with that.
01:24:54
I have never rewired a breaker box in my life, never.
01:24:58
And yet I understand electricity quite well
01:25:03
and jumping into a breaker box
01:25:06
to rewire a major portion of our house
01:25:10
was a little intimidating,
01:25:12
but when I stood and just looked at it for a little bit,
01:25:15
it occurred to me, oh yeah,
01:25:17
I know how this all works
01:25:18
and I know how I want this to work so that it's clean.
01:25:21
And that was the next piece of that shocking.
01:25:24
You guys in the chat.
01:25:26
The part that's always interesting is like,
01:25:30
and this goes back to what I was talking about earlier,
01:25:31
when you push yourself past the point of comfort,
01:25:34
when you go past that point,
01:25:36
you start to realize just how much you're capable of.
01:25:40
And it's usually a lot more than what you think you can do.
01:25:43
And despite the limits that we tend to put on ourselves,
01:25:47
you can go really, really far.
01:25:50
And I remember this specifically with our youngest daughter
01:25:54
last summer, we took our girls hiking up into some mountains
01:25:59
and at the time, Hazel was three
01:26:05
and had her up the mountain.
01:26:08
The kid hiked up this, I think it was like a four mile trail
01:26:12
up into the mountains, three years old,
01:26:14
and then we're coming back down.
01:26:16
Now, the way it was working coming back down,
01:26:19
like there was a very specific path.
01:26:20
Like you can, adults, we could just step down a rock.
01:26:23
She's three, like the rock is bigger than she is.
01:26:26
So you can't just step down when you're a three year old.
01:26:30
So what I told her, 'cause she was losing her mind with mom,
01:26:34
so mom was not the right person for this.
01:26:37
So like, follow me, Hazel, like, you walk where my feet go,
01:26:41
I will walk in a path that I know you can cover,
01:26:45
and I will go where I know you can get down this mountain.
01:26:49
So she starts following my steps
01:26:51
for about two and a half miles of this, which number one,
01:26:56
it's a lot harder workout for an adult
01:26:58
to take three year old steps coming down a mountain
01:27:02
than it is to just walk down rocks.
01:27:04
But she realized about halfway through that
01:27:09
that she could do this and that she could figure this out.
01:27:12
And although she was following my path every once in a while,
01:27:16
she would deviate from it because she saw a better way
01:27:18
that I hadn't seen.
01:27:20
And she started to feel that empowerment of,
01:27:22
I can do this because I hadn't been able to,
01:27:25
I don't wanna say trick, but I was able to show her
01:27:28
how she could do this and how she could go further
01:27:30
than what she was able to do.
01:27:33
Now, the fun part of that story is there was a five year old boy
01:27:36
in a family that was following us down this trail
01:27:39
who was just losing his mind because it was too hard.
01:27:42
And dad at one point said,
01:27:44
there's a little girl in front of you who's younger
01:27:46
than you that can do this.
01:27:47
Why can't you do this?
01:27:49
That boy instantly shifted gears
01:27:52
and was able to do it with no issues.
01:27:55
So anyway, my point is your brain can go much further
01:27:59
than you think it can if you're willing to push it.
01:28:02
- Nice.
01:28:03
I think that's a great place to wrap it up
01:28:05
and it gives me inspiration for my next bookworm book.
01:28:09
- Yeah.
01:28:10
Let's not go there yet.
01:28:12
- So not yet.
01:28:13
Is there any action items that you have from this book?
01:28:19
- No.
01:28:20
And I say that knowing that the concept
01:28:23
of coming up with ideas,
01:28:26
which is primarily what this is about,
01:28:28
like generating ideas,
01:28:30
this is one that we've talked about before.
01:28:32
And I feel like I've built really good systems for this.
01:28:36
Systems, habits,
01:28:38
I don't know what you want to call it,
01:28:39
but processes that do maybe routine--
01:28:42
- Daily rituals maybe.
01:28:44
- Whatever you want to call it, take your pick.
01:28:46
Yeah, daily rituals.
01:28:47
Like that process is one that I've worked on intentionally
01:28:52
and this just confirms that that's a lot of the right thing
01:28:57
that I should be doing.
01:28:58
So no, I don't have any action items for this.
01:29:01
- Sure.
01:29:02
- Sorry, fail.
01:29:03
- I don't have any action items either.
01:29:06
And I was a little surprised by that.
01:29:11
I started to think about why did I not jot down
01:29:15
any action items, even my generic,
01:29:19
no way to hold me accountable to them action items.
01:29:23
I'm so famous for on this podcast.
01:29:26
And I feel the big win with this book
01:29:30
is simply recognizing the environmental factors
01:29:35
that can kill an idea.
01:29:38
Do you think that's fair?
01:29:39
- But there's a lot of those.
01:29:41
I suppose, yeah.
01:29:42
- There is.
01:29:42
- If you go through this, you start to realize,
01:29:46
that's a good point.
01:29:47
I don't think it crossed my mind
01:29:48
that there are that many ways that ideas get suffocated.
01:29:53
So yeah, that's a good point.
01:29:54
- Yeah, I think almost every single one of these chapters
01:29:59
is kind of a warning against a specific thing
01:30:03
that could kill an idea.
01:30:06
Even like number 10, embrace diversity,
01:30:08
it will hug you back.
01:30:12
That is framed in a positive perspective
01:30:17
of embracing diversity.
01:30:18
But I think the place that it becomes applied
01:30:21
is when you recognize that you are in a culture
01:30:24
where there is a lack of diversity.
01:30:27
So I think every single one of these
01:30:29
with the exception of the last chapter
01:30:32
is watch out for this thing.
01:30:34
And I think there's value in that.
01:30:38
So I guess kind of getting into style and rating here,
01:30:41
this is not necessarily the book
01:30:44
that I thought it was going to be going into it.
01:30:48
But I did very much enjoy this.
01:30:50
And I think there's a lot of value to be had from this.
01:30:54
I think this is one of those books that I would
01:30:57
kind of recommend to just about anybody.
01:31:01
I think it's a very easy read.
01:31:02
I think it's a really cool format.
01:31:05
I think it's a very engaging read was kind of surprised
01:31:09
like I said that I didn't have anything super specific
01:31:12
that I wanted to change having gone through this.
01:31:15
But I think to your point, that's kind of the result
01:31:19
of us thinking about this topic for a while.
01:31:23
If this is the first book that you're picking up
01:31:25
before liminal thinking, something like that,
01:31:28
maybe it hits you a little bit different.
01:31:31
I did have a bunch of things in my outline here
01:31:34
where it was like, oh, I wanna talk to Joe about this one.
01:31:38
So maybe those are the action items is like,
01:31:42
we just talked through a bunch of these things
01:31:46
in a podcast and that was really all the action
01:31:48
that was required there.
01:31:49
But I do think that my perspective on some of this stuff
01:31:53
has changed just from the result of this conversation.
01:31:57
And I think there's a lot of good stuff in here.
01:32:01
It's a very easy read.
01:32:02
It doesn't take a ton of time to get through this one.
01:32:05
I'm gonna rate this at four stars
01:32:10
because there wasn't anything in here
01:32:13
that felt really life changing to me.
01:32:16
But I do think there's a lot of good stuff in here.
01:32:21
And I think just about anybody can pick this up,
01:32:25
go through it and walk away from it
01:32:30
with a bit of a perspective change.
01:32:33
I think it would be very hard to go through this book
01:32:37
and not be changed in some way.
01:32:39
That's why I say looking at all these chapters
01:32:41
and kind of the warnings that they're sounding
01:32:44
in these different areas.
01:32:46
I feel even if you don't have any action items like you
01:32:48
and I do, they paint pictures of scenarios
01:32:51
that you can identify in your own life
01:32:53
and you can kind of put a flag in the ground
01:32:57
for the next time I'm in this sort of situation,
01:33:00
I might approach it a little bit differently.
01:33:01
Even if you don't have or articulate that specific thought,
01:33:05
I feel like your approach will be a little bit different
01:33:09
just from having gone through this.
01:33:10
So I think the style was really good.
01:33:13
The art is interesting, not exactly my thing,
01:33:18
but I do appreciate the originality of the design
01:33:22
and the cardboard cover and all that.
01:33:24
I feel like it works, it all kind of comes together.
01:33:27
So yeah, 4.0 is where I'm landed on this one
01:33:30
and this is kind of weird because typically the books
01:33:35
that I would blanket recommend to absolutely,
01:33:37
everybody tend to be the 5.0 is you gotta read this.
01:33:40
This will change your world.
01:33:42
This one is not that, but I feel has brought appeal.
01:33:47
So.
01:33:48
- Yeah, it's a good point.
01:33:49
And I like the comment on the style of the book
01:33:51
because let's go all the way back to the beginning.
01:33:54
When I picked it up, I thought it was a kids book.
01:33:57
Well, what do we know about kids in general?
01:34:02
They're super creative.
01:34:04
They haven't had all the norms and routines
01:34:07
and stuff to fall into so they will often regularly
01:34:11
break routine and come up with creative.
01:34:14
Why are you trying to walk across a bed
01:34:16
of acorns and bare feet?
01:34:18
What possessed you to try to do it?
01:34:21
Obviously you've got splinters in your feet.
01:34:22
You were walking across acorns in the parking lot.
01:34:25
Like, like, I don't know how you came up with this.
01:34:28
Anyway, kids in creativity are kind of a known
01:34:33
connecting point.
01:34:34
This having a slight throwback to kids books
01:34:39
probably isn't that far out of brand for this.
01:34:43
So I love that.
01:34:44
I love that they put that, those little touches are there
01:34:49
and I like that quite a bit.
01:34:52
This book, obviously like you said, it's easy to read.
01:34:54
I feel like this book, and I'm realizing this
01:34:58
because of this book, in that some books feel like
01:35:02
they're written in a way that they're easy to discuss.
01:35:06
Some books are written for me to process on my own time.
01:35:11
And this one, I didn't realize this to you
01:35:14
and I sat down and talked about it
01:35:16
because whenever I read this and I was processing it on my own,
01:35:19
it's like, you know, there's some cool things in here
01:35:22
but I really didn't think much about it.
01:35:24
It doesn't really change the way I process these things
01:35:27
but obviously as we process this stuff out loud
01:35:30
and with each other, like, oh yeah,
01:35:32
this book is really, really well set up for discussion
01:35:36
and it's really good for that.
01:35:39
So I suspect that this is one that, yeah,
01:35:43
I would agree with you.
01:35:44
It's one I would recommend to most people,
01:35:47
I don't know if I would blink it,
01:35:49
recommend it knowing that I've got some folks
01:35:51
that think the idea management thing is for the birds.
01:35:54
So, okay, I still don't, I gotta catch this guy
01:35:59
and have another conversation.
01:36:01
But anyway, this is one that,
01:36:04
I feel like if you're gonna read this,
01:36:07
it would be amazing to find somebody else to read it
01:36:09
alongside and then grab dinner or something
01:36:13
and talk about it, like do a book club thing with it.
01:36:16
Like it would be super cool to do that.
01:36:17
So this one I feel like is really well set up for that.
01:36:20
You can get a lot out of it if you read it on your own
01:36:24
but I do think it would be helpful to process it with someone.
01:36:27
Maybe that's just me showing my bias
01:36:28
towards being able to do with this with Mike every two weeks
01:36:31
but there's that.
01:36:34
4.0 is exactly where I feel it should be.
01:36:36
So that's where I will put it as well.
01:36:39
'Cause again, like it's not,
01:36:41
I don't feel like it's complete life changing
01:36:44
but I feel like it's important to know.
01:36:47
Yeah.
01:36:48
It's not gonna completely change the way you run meetings
01:36:52
or idea generation processes with your coworkers.
01:36:57
Like it's not gonna completely change that
01:36:58
but it will make you aware of how this process works
01:37:02
that could then have a second order consequence later
01:37:06
for how you react to someone else's idea
01:37:09
and how you process that.
01:37:10
So I don't think it's a direct correlation
01:37:12
but I think the second order on it would be super helpful
01:37:16
but again, one to one,
01:37:20
it's not gonna be a direct connection there.
01:37:22
That's what I'm trying to say.
01:37:24
There you go, 4.0.
01:37:25
Cool.
01:37:27
So let's put the art of the idea on the shelf.
01:37:31
What's next, Joe Buleg?
01:37:32
Yeah, so next we're gonna jump into Daily Rituals,
01:37:35
how artists work by Mason Curry
01:37:38
and I am starting this one tonight
01:37:40
so I haven't got a precursor on it
01:37:43
but I know that you have read this one before
01:37:46
and I know many people have told me
01:37:49
that this is a really good one to start
01:37:52
and being in a spot where a lot of my rituals and such
01:37:55
are about to change.
01:37:58
I really wanted to know how people do this
01:38:01
whole Daily Ritual concept as an artist.
01:38:04
So I figured I'd drag everybody along for the ride.
01:38:08
This'll be a fun one.
01:38:09
I am curious to see what this outline looks like.
01:38:12
I am terrified to see how this outline
01:38:14
is gonna come together.
01:38:16
I have already been trying to find,
01:38:17
I read the outline,
01:38:18
like the table of contents for this one
01:38:21
and I have no idea how we're gonna do this
01:38:24
but I gotta start processing how to do that one now
01:38:28
so that by the time we get there in two weeks,
01:38:30
we'll be okay.
01:38:31
(laughs)
01:38:32
Right.
01:38:33
All right, so Daily Rituals, then what Mike?
01:38:35
What'd you pick?
01:38:36
Well, you were talking about the different ways
01:38:40
that our brains can be pushed beyond
01:38:44
what we think we're capable of
01:38:47
and I have this book recommended to me
01:38:50
by David Sparks sitting on my bookshelf
01:38:54
and I think this is a perfect follow up
01:38:57
to this conversation,
01:38:59
which is a follow up to the liminal thinking conversation.
01:39:03
So I am picking The Extended Mind by Annie Murphy Paul.
01:39:08
The subtitle is The Power of Thinking Outside the Brain.
01:39:15
In the description, it talks a little bit
01:39:17
about Daniel Goldman and emotional intelligence.
01:39:20
So I'll just to warn you,
01:39:22
but I think there's a whole lot more to be unpacked here.
01:39:27
This is just something I am fascinated about
01:39:32
at the moment and there's other books
01:39:34
that speak to this topic.
01:39:35
I have another one on my bookshelf called Brain Rules,
01:39:39
I believe, which I've read in the past,
01:39:42
but this whole neuroscience thing is
01:39:44
just an itch that needs to be scratched for me at the moment.
01:39:49
I feel like we've hit a groove of like,
01:39:51
okay, this one got me thinking about this,
01:39:52
which means I need to do this.
01:39:54
And then that got me thinking about X, Y, and Z.
01:39:57
So yes.
01:39:58
Which on that topic, if you want to read more books,
01:40:02
that's the way to do it, is to engage with the ones
01:40:05
that are interesting to you.
01:40:06
This one's longer, I'll let you know ahead of time.
01:40:09
It is 352 pages.
01:40:12
So it's gonna take a while,
01:40:14
but it is also an Amazon editors pick
01:40:16
for one of the best books of 2021 so far.
01:40:20
So kind of-- - Fascinating.
01:40:22
- Highly acclaimed. - Sure.
01:40:24
- If you will.
01:40:25
- All right, start that one early.
01:40:27
Cool, cool. - Yep.
01:40:29
- All right, what's on the gap book list, Mike?
01:40:31
You got one this time?
01:40:32
- I certainly do not.
01:40:33
Forget that.
01:40:34
- I do. - Okay.
01:40:36
- I have this book.
01:40:38
I'm not finished with it yet,
01:40:39
but it is called "Analog Church" by J. Kim.
01:40:44
- Okay.
01:40:45
- And this is basically about how in the Christian circles
01:40:50
that you and I are a part of,
01:40:55
there is this tendency to embrace technology
01:40:58
and be relevant as it pertains to the culture.
01:41:03
And I think there is some value in that,
01:41:06
but this is basically saying that in a digital culture,
01:41:11
what people are wanting and needing is analog connection.
01:41:16
And so this guy has a kind of fascinating background
01:41:20
where he's been a part of all these different styles
01:41:22
of churches, big mega churches with multiple campuses,
01:41:26
and kind of recognizing that all of these technology tools,
01:41:31
like we've kind of lost the plot
01:41:32
in some of the implementation of these.
01:41:36
He was at the beginning of the book,
01:41:38
he talks about giving a message.
01:41:41
And one of the tech guys is like,
01:41:42
make sure that you look directly into the camera
01:41:45
so that the people at the other campuses
01:41:48
feel like you're connecting with them.
01:41:49
And he was just kind of heartbroken.
01:41:51
He's like, "I don't even see these people.
01:41:52
"I'm not really connecting with them."
01:41:54
(laughing)
01:41:56
So it's got me thinking.
01:41:59
- Yeah, I need to pick this one up
01:42:02
based on what you just described
01:42:03
because I spent a lot of time making sure our tech
01:42:06
is all about bringing people together
01:42:08
and not helping people be isolated.
01:42:11
That's a core tenant that I have
01:42:13
for the tech side of this church.
01:42:14
So that's-- - In the introduction,
01:42:17
he references Jerry Turkle and Kale Newport.
01:42:20
- Okay, I'm sold on it.
01:42:24
(laughing)
01:42:25
Oh, like I said, I do not have GAP books,
01:42:28
but thanks everybody who joined us today.
01:42:30
That's for sure.
01:42:31
- Thank you to our Bookworm Club Premium Members as well,
01:42:35
who are willing to support us financially,
01:42:37
help us keep the lights on,
01:42:39
pay for somebody else to edit these podcast episodes now,
01:42:42
which is pretty great.
01:42:44
If you want to join, you can go to bookworm.fm/membership
01:42:48
and you get a couple of perks.
01:42:50
You get some GAP Book episodes that Joe did
01:42:52
before he started remodeling a house
01:42:54
and you get the Mind Node files from all the books
01:42:57
that I read and I upload to the club,
01:42:59
there's both the PDF versions and also the Mind Node versions.
01:43:03
So you can download them if you have Mind Node yourself
01:43:06
and you can kind of make them your own.
01:43:09
There's also a cool wallpaper,
01:43:12
which I designed a while back
01:43:13
and I didn't think that was that great,
01:43:15
but people seem to like it, so.
01:43:17
(laughing)
01:43:18
- Yeah.
01:43:19
- Bookworm.fm/membership.
01:43:20
- There you go.
01:43:21
- There you go.
01:43:22
Awesome.
01:43:23
Well, if you are wanting to read books,
01:43:24
get more ideas, develop ideas,
01:43:28
be amazing ideas, you need to read books
01:43:30
and the best one you can pick up right now
01:43:33
is Daily Rituals by Mason Curry
01:43:35
and then join us in two weeks and we will cover it together.