14: The 12 Week Year by Brian Moran, Michael Lennington
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How are you sir?
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I am much better than yesterday, so thanks for agreeing to move this. My voice probably still sounds a little funky, but
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Only slightly like I at least I can only pick up
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cool bits
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Did you have a cold like a bad vocal issue?
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Yes
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I never really got like
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full-on flu type sick, but basically was
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completely drained and
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Yeah without being too gross or graphic my my voice was affected
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Yeah, I've I've had a lot of meetings at our church lately and
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the main
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Pastor that I've had most those meetings with hasn't been there for the last week because he's been out with the flu
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So I don't know how many times I meet everybody else it's supposed to be in the meeting. I was like yes
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He needs to stay away like go away mister. I don't I don't want to be anywhere near you right now
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That's the last thing I want is the flu, right?
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Well fortunately through the magic of internet you are still not able to catch my cold, so
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good well in theory the last company I worked for was a virtual company and I am
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convinced that
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Somehow I would still catch colds from people. I don't know
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Someone would be
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Talking about how they had something massive and it was completely wrecking their lives and then
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It seemed like a couple days later. I would come down with it. What on earth this is
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I work from home. I should not be able to pick these things up nearly as frequently as
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If you're in like a you know cubicle nation
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Just the way it goes sometimes they just kind of sweep the whole Midwest I think
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Yeah, that's uh, I think a big part of it is in the Midwest right now. It doesn't know whether it wants to be fall or winter
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Yeah, what's with that?
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It was like 65 and sunny the other day and that's kind of when I first started noticing this and now today it's like 35 degrees
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Yes, and there's frost on everything this morning, so
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Welcome to Midwest weather
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And I'll apologize in advance for any gross noises I make that you may have to edit out
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You okay? All right
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That's fine with me. I don't have any of my own coughs and pauses. I edit out
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All right
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Do you want to jump into our follow-up?
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Yeah, let's do it. So
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You've got a couple of them here first, so let's uh, yeah
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the first one of those
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From the last show I had put down that I wanted to start writing down
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What my long-term?
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Expectate
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Expectations Wow that was kind of it was one of those I don't know if I'm saying this right moments
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So writing down my long-term expectations on commitments or in my case projects
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whenever I create them and I
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Started doing this, but I haven't closed any of those yet, so I don't really have
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much to report on that one other than I have started collecting that information and
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the
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If you're for the listeners here if you haven't
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listen to the last episode what I'm getting at there is that
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We talked about how if you write down what you expect and how you
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Plan for a project to end if you write down what you think the end of that project will look like and then compare that to
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How it actually turned out at the end of that process that you can learn an awful lot about yourself and how you
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Operate and how you think so that's the idea behind what I'm doing and I have started the first half of that mic and have not finished
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Any of those projects to know how it works?
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That's a very appropriate
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Pre podcast follow-up given what we're talking about today. I know I know it's
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interesting so that's
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Yeah, that'll make sense later
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the second one that I have down is the daily rule of three and
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The concept there is that writing down your and people talk about this in the productivity space quite a bit the three MIT's or most
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important tasks and I just started doing it on paper effort in a couple articles about that process here lately
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But it's it's one that I've been doing and it has a lot of power. I think it's been working really well
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I'm this is one that I for sure will continue to do
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It seems like some of these action items Mike. I end up starting them. They're great for a couple three weeks
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And then I they're gone and this is one I think is gonna stick for quite a while because it's been extremely helpful
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cool
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So my turn, huh? Yes, I'm done you go. Okay, so my first follow-up item was to know my strengths
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Which my version of doing that was gonna take the strengths finder assessment which I did
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so my top five strengths according to strengths finder 2.0 are
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achiever input
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strategic
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learner and
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responsibility
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So I have to now read through the book and identify
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What those actually mean I have a little bit of a vague idea of what they mean
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But I want to dive into the specifics and then also I'm gonna make my wife take this as well
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See that's what we did my wife and I both took it and that was it's extremely helpful to see that
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I think because you get to understand how each other
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thinks and operates and there's I mean there's a marriage conversation for you if you want one right
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Yeah, so that's that's the idea
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follow up to the follow-up I guess would be
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That I actually researched my strengths a little bit more and then also Rachel takes the
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Assessment and then we talk about our similarities and differences
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and how we can become a better team of
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family team
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Knowing what we know about how each other each other works
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So you don't have to put all of that for follow-up
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Next time know that I am moving forward on this one
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The second one to I'm moving forward on this one, but this one doesn't even have a definition of done from
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If you're following the agile scrum methodology, you'd be very very angry when you see my follow-up for this one
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Which is just take responsibility for relationships
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But I have noticed that as I have
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Emphasized this when there is friction in a real in a
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relationship and in the past maybe I would have because I tend to see things very black and white it's either right or it's wrong and
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So kind of what I've learned here along with some other things that I've read and some other experiences that I've had is that?
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Sometimes the right thing is being willing to say that you were wrong
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Even if you don't really feel that you were wrong
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Because there's always two sides to every story and the relationship or the person is more important
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than you being right all the time and
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So I've taken that approach a couple times
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And I think there's been a couple situations where if I would not have remembered this
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That would have changed how I responded in those situations and I would have gotten the same
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friction that I have always gotten but I was able to avoid some of that because I
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Took this approach and it's not gonna happen all the time
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I'm gonna make mistakes there's gonna be times where even though I've said this now publicly on a podcast and
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There's a bunch of people who can take me to task for this when they see me mess up
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including my wife who listens
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I do believe that there is gonna be
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I've already seen it and I believe is gonna continue to be
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Progress in this direction as long as as I I keep this
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Keep this in front of me. I guess if that makes sense
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I had a wise mentor at one point that I had a great conversation with but he
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He made the point because I was talking about some relationships that I was struggling with and there were there
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Was some things that the other person had done that made things quite difficult and he told me is like you know what?
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You go through that relationship and there might be some strain there
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It may not be your fault, but you can be responsible like it may not be your you may not be the one who caused it
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You're not the one at fault there
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But you can make a decision on what you're gonna do with it
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That's something I've struggled with for a long time, but it's something that always comes to mind whenever I talk about or hear someone talk about
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relationships and responsibility with them, but it just seems to me that there's a big difference between you know
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Who is the one who actually caused the issue?
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Versus who's the one who's gonna take responsibility for doing something about it?
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Do you get the difference between those two? Yeah, absolutely and I love the way that you described that way better than when I did it
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I've had a couple years to marinate on that one. Yeah, that makes the makes perfect sense and
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That's something that I've seen played out in Asian efficiency and one of the things that I really like about the company is they take that approach
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It doesn't matter who
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caused the issue
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Let's just figure out how to fix it right then like you're saying with the responsibility
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What you're saying is not taking responsibility for yes, I did this thing wrong so I can be punished but
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Being willing to jump in and help be a part of the solution
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And I think so much of taking responsibility and making decisions on what you do
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Can tie in quite well with the book that we read for today's podcast?
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Which how'd you like that segue?
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nicely done
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So this was your choice, so I'll let you introduce it
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All right, so yeah, we read the 12 week year and you know, I don't have a book in front of me
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So I don't have the author. Why do you do that?
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I'm sorry gosh Mike. Oh
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You know what this is my my brain being sick. I can just go to the notes that I took for this yes Brian Moran and
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Michael
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Lenington
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Yes, okay
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so
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Yeah, and most of the books that I pick they've been things that I've
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Have heard about for a long time and the authors. I'm pretty well familiar with them
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This one I was not this was one that actually I've seen a lot of people talk about inside the Asian efficiency dojo
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in fact, there's a lot of people who
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publicly post
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Their 12 week year progress inside the dojo said other dojo members can hold them accountable for what they are actually getting done
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But I had no idea really what to expect with this
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other than I've heard lots and lots of good things from the community about this and
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Decided that I should probably
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Find out what the all the buzz was about
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So what better way to do that than to drag you into it with me Joe?
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Well, I'm glad you did
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And I should point out I did this book a little differently Mike
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I
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Because typically when I read these I finish it like the day or two before
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we're gonna record and
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given
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The last one we did managing oneself
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That one was so short and I was able to read it so quick that I actually read this one
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before I read that one and
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Part of the reason I did that is because I knew there's a lot of people to get super excited about this and
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A lot of people have their methods of putting it in place and I see a lot of the reports
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Cuz I do some stuff in the dojo as well and it's it's a fun community
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But I see those posts and I was curious what they were so I was kind of anxious to get to this book
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So I think if you hadn't picked it I might have
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at some point and
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So anyway, what I'm getting at is that I finished reading this one about three weeks ago
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Instead of two or three days ago and part of the reason I wanted to do that it was intentional
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It wasn't just because I had some extra time
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But it was because I wanted to make an attempt
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I knew ahead of time I was gonna try to put this in place and
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I wanted to get a little bit of familiarity with working the actual system
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Before we had a chance to talk about it. Maybe that'll ruin my opinion on it
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Maybe not, but it was at least something I did a little different. I wanted to pose that before we jumped in
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Nice. Yeah, so I mean you've taken it farther than I have then I finished reading this book actually last week
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When I was traveling to the well at the time that we're recording this
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Last week I had attended the Sean West conference and the Sean West conference was awesome
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the whole idea was think bigger and I met a lot of people there a lot of very interesting people who are doing a lot of very interesting things and
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Sean West or Sean McCabe is the guy behind it. He has really built a really
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really solid and very encouraging
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Community there as well. So it was kind of cool to be it was a small conference is only like a hundred people
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but a bunch of people that were in the same space and
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As I'm attending that conference thinking bigger. I'm reading at the same time finishing reading at the same time this
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12-week year and a lot of synergy between those two a lot of the same
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approaches and even some of the messaging so
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Little bit different approach than yours because I haven't implemented it yet
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but I'm super excited about this and I
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Definitely I'm going to we'll get to our takeaways. I guess at the end
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But definitely gonna apply at least parts of this
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So let me let me start here
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I know you put the thing about the vision
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but I want to just share this quote from page three which I thought was awesome and
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This should be really at the beginning of every single one of these books that we read or something like this
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It says one of our clients is a large insurance agency with more than 2,000 agents within the company
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There is one agent who is a perennial top producer year in and year out as you might expect over the years other agents
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Have asked if he would share his approach with them without hesitation the top producer would take time out of his busy schedule and walk them
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Through exactly what he did to create his success. Do you know how many people replicated his success?
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You guessed it zero. He now refuses to share his secret because no one follows through with what he teaches them
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My response to that was amen brother
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It really set the tone for the whole book that we're gonna share this with you
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And that's I think this is cool in in book format. This is I
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Mean there's there's different avenues that this information can take you can learn stuff by listening to a podcast
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You can learn stuff by reading a book you can learn stuff by going to a conference
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You can learn stuff by taking a video course and this I thought was very appropriate
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It's right at the beginning and he's basically saying look
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We could do this one-on-one with you and teach you all this stuff because we've done that with other people and we know that this works
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But if it doesn't work, it's because you're not doing anything with it not because that something wrong with the method
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So it's like are you gonna take this seriously or not?
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You know if you want results, then you've got to follow through
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Which really is the principle behind?
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any of the books I'd say that we've read so far and I think maybe
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slightly
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Under the surface of bookworm. That's kind of what we're doing with the podcast at least you and I participating in it anyway
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For us, it's it's more of okay
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Here's a book I've read and then let's talk about it and then make a plan on what we're gonna do with it as opposed to just
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Something new to know more information to store into our brains like do something about it, right?
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Yep, absolutely. I think I put it as synthesize what I'm learning. Yeah. Yeah, so to kind of
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Help people understand 12-week year and what that is
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it's a process of
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obviously 12 weeks and
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in this book Brian and Michael take us through the process of understanding how a 12 week period so three months is
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better as a planning
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time segment as
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opposed to a full 12 month year
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so if you get the translation there 12 months down into 12 weeks and the premise is that you can get four times as much stuff done in a
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year if you take an entire year and condense it down into
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12 weeks and
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Part of the rationale that they give for being able to do that is that?
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so many
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Organizations and corporations and groups in general
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Everybody wants to put goals at 12 years. We like to use the calendar year
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It never works like I've been through I don't know how many times I've put these things together at different companies or even for myself and
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Most of the work ends up getting done
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October and November December because you see the end of the year coming at old crud now
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I got to get this done and
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That sense of urgency is what they're trying to take advantage of and duplicate four times over in a year as opposed to just that last
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12 week period in the year
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Yeah, the key phrase is do away with annualized thinking and replace it with periodization and
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The idea behind that is that periodization like you were talking about is a short enough time frame where it's still
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It's still elicits action
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You can't afford to put things off for a week or two
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Because if you view it as a 12 week segment, that's like one sixth of your time now that you've wasted
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Whereas if you were taking the whole calendar year a week or two on no big deal
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I've still got 11 months to accomplish this so breaking it down into those smaller
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sprints if you will it's kind of like in between
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Personal application of the scrum project management philosophy if you want to think of it that way where it's not like every two weeks or anything like that
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But definitely some of the same principles apply where you don't want to just take a look at the big picture
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Because if you do it that way like you said you're gonna put it put things off and you're not going to
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Take action on them and he talks about the reason why this is on page four. He says we don't have a knowledge problem
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We have an execution problem
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It's not what you know. It's not even who you know
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It's what you implement that counts and a lot of people he says in the book know what to do
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They just don't do it. Yeah. Yeah, and I think this is a lot of what
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Corporations try to do so coming from that corporate background. We did the annual goals and
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In one case I was setting my annual goals that needed to be done by December
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but I was setting them in I think it was September is when I was setting them and
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That was just luck of how I shifted positions and everything else and I still hit my goals even though they were
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They were probably a full 12 month worth of goals
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But I still managed to do them in three and a half months. So it's like okay that all that'll make you stop and think about
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if I can pull that off then
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What happens the other six seven months out of the year like what am I doing that amount of time?
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It just seems like so many times people try to put together, you know, New Year's resolutions and you get the the full-on
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Mission for the year. It just seems like most of the time they fail
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I don't know why I've got that sense. It just seems like whenever that stuff comes up. It just doesn't it doesn't stick
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No, you're right
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I mean at Asian efficiency we we teach rituals and that's because habits have a
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somewhat negative connotation because they don't stick and
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Especially like New Year's resolutions
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Come January 1st the gym will be full with all the people who made resolutions that they're gonna work out
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And they're gonna be healthy this year, but within three weeks
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It's dwindled by 80% and it's back to the the regulars and that's because
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you don't create the
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Consistency that you need to keep moving forward with these things and that's what that's the main thrust of this book is you're gonna
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You're gonna work backwards
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You're gonna talk of from what you really want to accomplish over this 12 week period
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And then you're gonna identify what you want to accomplish each of those weeks
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But then really what it comes down to is are you going to create the space on your calendar because all of the things you have to do
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Are gonna take place within this context of time
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So if it's not on your calendar, it really doesn't exist. You're not going to do it
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You're going to have an intention to do it
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But you're not gonna follow through and just like those people who leave the gym at the end of January
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You know you're not gonna actually get your butt
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To the place where you can actually put in the work, right?
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So I really liked that approach and I think if you take that approach it really isn't that hard
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It's just you have to build a build up that routine that ritual of consistently doing those little things that are gonna produce the results
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And then that's where the compound effect kicks in because if you do those little things over and over and over again
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You will see the results
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Jumping back a little bit if you go to the beginning of this book and we see this in a lot of the books
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We've read Mike and this is why I wrote it down. It seems like a
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very large percentage of these books that we've read talk about
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Developing your mission finding your vision in life or developing your life goals like
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Okay, let's let's notice the theme here across all these books. What's the recurring thread?
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you have to know why you exist and I think if you look at the sheer volume of times that we've run across us even in the
00:22:24
Short period that we've been doing this podcast the number of books that we've gone through which really isn't that many?
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I mean compared to what some people read in a year or what probably what most people read in here
00:22:35
It's pretty significant, but in the grand scheme of things. This is what number 14. It's like it's really not 14 books
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It's really not that many books and even in that
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They're calling out how important this life mission is which would make you think this is quite important
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Maybe I should finally figure this out
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Right. Yeah, he says on
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page 21 that a passion crisis is really a vision crisis that you've lost your why and
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the whole the whole thrust of the conference that I went to
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Was I mean that the theme of the conference was think bigger and one of the things that Sean McCabe said during his
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During his session is that you have to normalize your vision?
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You want a goal which is as big as it can be instill inspire action, but then you have to
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Verbally state this goal over and over and over again. So one of the things it's kind of like a not an inside joke
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But it's something that like him and his team will will do is they'll just casually say a million dollars is not a lot of money
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Because they want to get to the point where they believe that a million dollars is not a lot of money because their vision is so much bigger than that
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But if you don't have that vision or your vision isn't big enough
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then
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It's not going to inspire you to to take action on it and
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They talked a lot about maybe we'll add this to the list at some point the the 10x rule
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by Grant Cardone and basically the premise
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There and then what Sean was saying from the stages
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whatever your goal is
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10x it
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Make it really really big because the sky is the limit when it comes to what you are capable of like you were talking about you accomplished a year's worth of
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Projects or objectives in three months
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That is sustainable, but you have to set up the framework and that's what the 12 week year comes in to help you do that
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And it's the vision that's going to keep you driving towards the point where you actually accomplish that I
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Think if you go into
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The details of the 12 week year
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So if we just kind of walk through that process because I think it'll the rest of this will make a lot more sense because most of our notes are around
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How to actually accomplish this as opposed to what it is
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so I think
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going through the actual process
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the way I interpreted it Mike and and all the listeners is that
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What you need to do is figure out what your goals are going to be for the 12 weeks
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So you've set aside when you're gonna start you go through all of your areas in your life
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So we've talked about like areas of responsibility and life hotspots in the past
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You go through those
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Determine what your life goal is for those areas and then based on those
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set goals for the next 12 weeks and
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Don't just stop there actually plan out what needs to happen each week to get you there
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And if you do that whole process and then each week review what it is you need to do that week in order to hit those goals
00:25:38
You profit like there's the end of it like that's the whole process and something I wrote down here is that
00:25:44
the
00:25:46
12 week year to me seems to translate extremely well to
00:25:50
The horizon three if you go to getting things done transfer over other systems
00:25:55
The horizon three process within GTD in theory is if I'm recalling correctly
00:26:03
It's roughly your one year
00:26:05
Like I've heard David Allen say I think in the past like nine months to like 14 15 month
00:26:11
goals
00:26:13
But to me it seems like if you translate that down to 12 weeks and work with it from there
00:26:19
It seems to work really well at least in my experience over the last three weeks
00:26:23
Just using it for that process. It was a pretty easy and seamless
00:26:30
Transition for me anyway, but that's okay. I've been rambling here for a little bit
00:26:34
But to me, that's how that whole 12 week year process works and how it can translate into like my current system
00:26:42
Which I'm pretty heavy on GTD
00:26:46
Yeah, I don't make sense. Yes, that makes a lot of sense
00:26:49
And I think really though that you could apply the 12 week year concept to whatever
00:26:53
However far you want to go whichever horizon you want to use and then you can can work backwards from there
00:27:00
So it just seems like so many of the the
00:27:03
Systems and the methodologies out there they talk a lot about the day-to-day
00:27:07
That seems like most of what they're taught like here are the tips and tricks on how to get your day in place
00:27:13
But this is bigger than that. It's this I think this is the first real true
00:27:17
real true the real
00:27:21
base
00:27:22
System I've ever seen that's specifically geared towards something beyond today
00:27:28
I think
00:27:31
Yeah, that's that's interesting. I didn't I didn't
00:27:34
Really see that when I read through it, but I can I could see where that would that would make sense
00:27:41
Really though what I think the benefit of the 12 week year is I mean
00:27:46
So if you were to read the book what you're gonna see is some some stuff that you can implement in how you plan your week
00:27:53
Things that you can add to your calendar explicitly that will help you
00:27:58
accomplish
00:28:00
What you want to accomplish by the end of the 12 week period?
00:28:03
And there's a lot of details there, but essentially that's what it is and then that 12 week period
00:28:11
Really what you want to do is you want to consistently stack
00:28:14
successful 12 week periods on top of one another and
00:28:18
You could extend that out as far as you want you could extend that out nine months you go extend that out 14 months
00:28:24
You could extend that out a lot further. I think one of the things that I
00:28:28
heard
00:28:30
recently was
00:28:32
Picture yourself in 20 years, but not just at a broad
00:28:37
general sense, but
00:28:40
20 years from now what does successful Joe Buleg do when he wakes up in the morning?
00:28:46
What does his daily routine look like where does he live? What kind of card is he drive?
00:28:51
What sort of marriage does he have like really picture the details and?
00:28:56
create that vivid picture of where you want to get to in the future and
00:29:02
I think 20 years is is great like that's far enough out there where you can really apply some
00:29:09
Of that some of those big goals like you could you could say well in six months
00:29:13
I want to be able to do this, but that's not realistic
00:29:15
So 20 20 years is as far enough out there where you can really think big but then when it comes to implementation to get there
00:29:21
All you've got to do then is you've got to follow through and you've got to work the system
00:29:26
And you've got to consistently do the right things like that is not only plausible. It is probable like you want to get to the point where?
00:29:34
That goal is not something. That's just way out there
00:29:39
One of the things this is from later on in the book
00:29:41
but
00:29:43
There's a process that he he talks about you go through when you have these these these big goals
00:29:49
I think it's from page 81. He says first. It's impossible then it's possible then it's probable then it's a given
00:29:56
So you don't ask how but you ask what if and then next you ask how might I?
00:30:02
So you don't want to start asking that too soon
00:30:07
But you want to frame it in a way where this is not just some wild pipe dream where yeah
00:30:13
Be great if I won the lottery sort of a thing
00:30:14
but you have to really get to the point where you believe that this is possible and
00:30:19
from the context of this book it's the 12-week year if you implement this and
00:30:23
Ultimately that the devil's in the details like will you actually follow through with this because if you follow through with it
00:30:30
You will get the results. It's it's simple, but it's not easy like all you have to do is
00:30:37
Do what you know you're supposed to do and if you do that consistently
00:30:40
But most people won't then you will get the results and the 12-week year kind of gives you the framework that you need
00:30:46
To to create the space to do that
00:30:48
I think that's something I struggle with
00:30:51
Okay, I wrote this plan down am I gonna stick to it like I make a commitment with
00:30:56
Somebody else it's on my calendar and it'll happen period like that's it's not a negotiable
00:31:02
I will do whatever I can in order to make sure that that happens if I make a commitment and involve somebody else
00:31:07
That's just the way it works if I do the same thing for myself
00:31:11
For some reason it's okay to alter that or just not do it and
00:31:17
Convincing myself to follow through on it
00:31:20
That's a lot of the tricks and the tips that I always try to figure out is okay
00:31:25
How can I force myself to do what I've planned because if I follow the plan I'm good, but I don't always stick
00:31:32
True to it like I always seem to want to
00:31:34
float with it
00:31:36
Right, but if you if you do follow through with it
00:31:39
Then once you once you do do it then that gives you confidence that you can do it again
00:31:43
Right, that's where the neuroplasticity thing that I wrote down
00:31:47
Comes in on page 23. He defines the neuroplasticity as our brains ability to change and it does so based on how you use it
00:31:55
So that's why the 12 week concept is so important because you have to stretch yourself and push yourself for those 12 weeks
00:32:03
But at the end of those 12 weeks once you get there you are now in a better position to do that again
00:32:11
So if you consistently do that you are consistently pushing what your brain and your body is capable of doing
00:32:19
You will see growth and this will become easier and easier
00:32:24
It's interesting that you brought up the neuroplasticity thing because then
00:32:28
We'll talk about this later the book that we're reading following this
00:32:32
I've started getting into that and it covers that quite a bit
00:32:36
It's interesting
00:32:38
Yeah, I haven't haven't started that one yet, but I've seen this play out at least I believe I have in in my own life where
00:32:46
Like I've told my story before where I started getting up at 5 a.m. To start writing
00:32:52
and then I would go into the office and then I would go to a coffee shop and it works some more and
00:32:56
Sometimes I get the response like well, how could you do that?
00:33:02
Like I don't believe that I could physically put in that much time
00:33:06
every day and
00:33:08
It wasn't that I just all of a sudden decided okay. I'm going to I'm gonna put in this huge amount of effort
00:33:15
First of all like you were talking about the beginning. I had a vision
00:33:18
I knew that I wanted a future where I could work remote and I could have a flexible schedule
00:33:23
And if I decided that on this given day
00:33:25
I wanted to go on a field trip with my boys because we homeschool that I could decide that
00:33:30
That was really important to me that that was the driving force behind everything is I pictured the time and the day the situation
00:33:38
Where I had that flexibility
00:33:41
But then it was doing just a little bit more and a little bit beyond what I
00:33:47
Had been capable of previously so for anyone who knew me in college getting up at 5 a.m. That was
00:33:55
Not something that I was capable of
00:33:57
Bedtime not a time right I was definitely a night owl and so the fact that like I became a morning person that
00:34:05
blew some people's minds
00:34:08
but
00:34:09
That's it's the vision that that drove that and then it's just getting up five minutes earlier five minutes earlier five minutes earlier
00:34:15
And then you consistently get up five minutes earlier pretty soon getting up at 5 a.m. Is easy and then
00:34:21
once you
00:34:22
Start going to the to the coffee shop in my case to write for an hour
00:34:26
You know you get done first time you're like wow that really was hard
00:34:30
I can't believe that I wrote for a whole hour, you know a couple weeks later
00:34:34
You're like oh man the hours up already. I wish I could write for two more hours because I'm in the zone
00:34:38
you know, so
00:34:41
I've seen where like just for me personally and
00:34:45
The type of creative work that I'm involved in
00:34:48
I believe that I've seen that in my own life the neuroplasticity and my ability to produce not only
00:34:55
At a consistent level for a long period
00:34:59
But also kind of going back to like the whole deep work conversation like the journalistic approach kind of on demand
00:35:05
And I really don't know how to explain this but I know that I'm not the only person who is able to do that
00:35:12
I think it was
00:35:13
Stephen King
00:35:15
Who talked about maybe from like the War of Art by Stephen Pressfield is like
00:35:20
The of an amateur rights when they feel inspired a professional rights regardless or something like that
00:35:27
I'm messing up the boat, but like you just show up and you do it and it gets easier I
00:35:32
Think it was Drew Kaufman at one point he had an article that he wrote about how he
00:35:42
Goes to a coffee shop in the morning grabs an espresso and he writes and then the next day
00:35:47
He goes to a coffee shop he grabs an espresso and he writes and doing that every single day
00:35:52
meant that eventually his mind just
00:35:56
Followed the pattern and if he had an espresso he immediately started thinking in writing mode
00:36:01
It just starts to work that way and it's interesting how our brains adapt to things like that
00:36:07
I think is extremely helpful obviously
00:36:09
It's something that can help us to develop a habit that's good if we're willing to let it
00:36:15
But it can also go the negative way of course
00:36:17
You get into some infinity apps that just go on and on and on and you got this really bad habit and you end up
00:36:23
Losing a lot of time
00:36:25
But I think if you're able to leverage the power of that you end up
00:36:29
Being able to do is like what you're talking about building these habits where your mind just takes over and it just it
00:36:34
This is what comes next and this is what I do and that's what
00:36:39
Brian and Michael talk a little bit about this with time blocking
00:36:43
They brought it's hard to go through a book like this and them not talk about time management in any capacity
00:36:50
I don't think we've been through a book yet that doesn't at least touch it in some way
00:36:53
But they go through and they spell out three different ways of or three different types of time blocks
00:36:59
one of which he calls it
00:37:02
strategic blocks which I translated to a deep work session
00:37:06
Because he in the book he calls it as a three-hour block of uninterrupted time that is scheduled into each week
00:37:12
To me, it's like okay if you get three hours within a week, that's fine
00:37:15
But there are other ways to do these deep work sessions
00:37:19
You know I do smaller ones every single day because that works out better for me
00:37:22
And I think that's probably the way you are too. That's why the the daily thing works out
00:37:27
Well because he ended up just building in the habit
00:37:29
Yeah, I think you're you're probably writing that's how I read it at first too was that that strategic block is a
00:37:36
deep work block I
00:37:38
started
00:37:39
Thinking about that a little bit more though and
00:37:42
I'm thinking that as I implement this in my own calendar
00:37:46
I want to try because most of my day is built up into those deep work blocks
00:37:51
They're maybe not three hours at length
00:37:53
But I want to try to squeeze in a three-hour quote-unquote strategic block
00:37:57
Where I am literally just thinking big picture about all the things
00:38:02
because I tend to get
00:38:05
nose to the grindstone I've got my task list. I know what needs to get done and
00:38:09
I don't do a very good job a lot of times of taking a step back and seeing the bigger picture
00:38:16
And I think if you're gonna develop a big vision
00:38:18
You need time and space to do that you need time and space to connect the
00:38:23
the dots in that that way where
00:38:27
Sometimes at least in my own life. I don't I don't actually do that
00:38:32
So I'm gonna try and implement that strategic block as literally strategy
00:38:36
Thinking about what is the big picture goal for this area of my life look like
00:38:42
See that's interesting because I'm sitting here reading that paragraph again and just to make sure I understand it and he spells out that the
00:38:51
purpose is to focus all of your energy on pre-planned
00:38:55
task
00:38:57
So strategic and money-making activities
00:39:00
So I think by definition you're right, but I like the idea
00:39:04
Yeah, I think big block basically if you would have been that way
00:39:08
No, I follow that. I think why I'm not seeing it that way is because I do that
00:39:14
high-level
00:39:17
Processing during my weekly review every Friday. So we're recording this on a Friday. I just did it here four or five hours ago and
00:39:25
That's something that I do
00:39:28
once a week every week already
00:39:30
So I probably didn't think about it that way because to me it would be something completely different
00:39:35
It's like oh, I already do that part. I'm gonna do something completely separate from that
00:39:40
So how long does it take you to do your your weekly review?
00:39:43
It's about an hour and a half
00:39:46
Okay, so you probably have a little bit more time than the average person. I think who would yeah
00:39:52
I've talked to I think it's about 30 45 minutes for most
00:39:56
Right and so that's really the the thing for me that makes it not fit into that
00:40:02
That period is that my weekly reviews will tend to be like an hour at the most
00:40:07
And I do think that there is a lot of value in just
00:40:12
Giving yourself space to think big
00:40:16
one of the things that Sean McCabe does is he has
00:40:20
what he calls a
00:40:22
Badical and he started doing this and he's implemented it now where everybody on his team does the same thing
00:40:29
Where they will work for six weeks and every seventh week they'll take the entire week off
00:40:35
And he said that the first time that he did it
00:40:38
It felt like a vacation the second time that he did it felt like it came way too soon and
00:40:45
Didn't want to do it because he had more work to do
00:40:48
And then the third time that he did it was kind of when it clicked and he said that everybody on the team is kind of
00:40:52
Experienced the same thing and really the reason behind the sabbatical is that you have a whole week in this case
00:41:00
To just think and that's where a lot of the good ideas come from that drive the business forward
00:41:06
I completely agree with you. I think I just have a completely different way of coming at it
00:41:14
That because part of what I have within my weekly review is
00:41:19
specific actions and and in this case someday maybe lists
00:41:24
along with some other meta lists that are
00:41:27
Designed to call that out like that's the point of those is to say okay. Here are all the things I'm doing in my business
00:41:34
awesome
00:41:37
Are those the right things?
00:41:39
in some cases no in some cases yes and
00:41:43
It forces me to make some of those decisions
00:41:46
But some of what you're referring to like the creative piece
00:41:50
That's another one of the time blocks that he tells us to put in as these breakout blocks
00:41:54
To make time to let your mind wander is kind of how I
00:41:58
Correlated it
00:42:00
The other one that he calls out is buffer blocks
00:42:02
Which I translated to our maintenance day that we were talking about from the productivity project
00:42:08
Of having that time set out to just keep everything you know clear everything to neutral to use those terms
00:42:13
But I think between those two and I get what you're saying for the strategic thinking process
00:42:19
I think I just incorporate that elsewhere and I want to use
00:42:22
What I'm calling these strategic blocks or in this to me there are a deep work session to focus on the work that I've planned for
00:42:30
the 12 week goals
00:42:32
That's how I'm seeing them and I think that's only because
00:42:36
Some of those other pieces I've already got in place
00:42:39
Sure, that makes sense and honestly, I think the breakout block you defined it as mind wandering
00:42:46
That is probably
00:42:49
Your your breakout block is probably similar to my
00:42:52
strategic block in that sense
00:42:54
But I want to use my breakout block specifically one of my previous action items was find more time to play
00:43:00
I have to force myself
00:43:03
Sometimes it is we all do this well
00:43:07
And it's hard because like the work that I do I do
00:43:12
Honestly enjoy so
00:43:15
It's hard like
00:43:18
It sounds really lame to say that my work is fun, but it really is
00:43:23
Well, yeah, when was this this is probably been two months ago or something at this point my wife was gone on
00:43:29
A retreat so what did I do when she was gone at night? I was writing code. It's what I do all day long
00:43:34
I was writing code so I could rebuild the theme on my own website. It's like really Joe really right so my breakout block is
00:43:42
When I say play like something that I can do for fun that it is a complete break from
00:43:50
My day-to-day work
00:43:52
So three hours doing something
00:43:56
Other than work during normal business hours is how YouTube
00:44:00
Right well, I'd I guess I mean for me maybe YouTube would be good because I'd never go on there
00:44:05
but so that's that's how I'm the finding the breakout block and I guess just for
00:44:10
listeners who maybe aren't familiar with how like this gets implemented basically he says do a strategic block
00:44:16
Which is three hours of uninterrupted time very important distinction here no calls no emails
00:44:21
So if you have your email open you are not in a strategic block because you will get interrupted exactly
00:44:27
So that's a three hour block that happens once a week the buffer blocks are one hour blocks that
00:44:32
Happened twice a day. I've found this to be really intriguing
00:44:38
We launched an email course recently at Asian efficiency where we made the outrageous claim that will help you process
00:44:46
Solve your email in 30 minutes a day or less, which I do honestly believe is doable no matter
00:44:51
How much email you get if you have the right systems in place you can get it down to that
00:44:55
timeframe
00:44:57
And I've gotten pretty good at managing email in a short period of time
00:45:00
But there's lots of other things like emptying my other inboxes consistently
00:45:05
That I forget about or I neglect and so these buffer blocks are a great idea in my opinion
00:45:13
To make sure that I follow through with all the administrative stuff that I have to do at any given day because if I don't build these in
00:45:20
My tendency is going to be to just continue to work on the business building tasks
00:45:25
But these admin type tests are important and so the buffer blocks and I've put them at the beginning at the end of my day
00:45:32
Those are gonna I believe really helped me follow through and all the maintenance stuff and then the last one the breakout block
00:45:38
This is a three hour spent on something other than work during normal business hours
00:45:43
So interpret that how you will but that's a three hour block that happens once a week as well
00:45:48
And out of all of that the thing that I caught was that Mike doesn't clear his inbox is daily
00:45:53
Nope, I clear my email inbox daily, but I have a draft inbox and an IVL inbox where I will
00:46:02
I'll capture things and I do not go through and process those
00:46:08
All the time well when I capture them usually I'll capture them there and then a
00:46:13
Lot of times what'll happen is oh, I know what this is so now that I've captured it here muscle memory
00:46:18
I'm gonna send this to the appropriate bucket, but then what do I do with that stuff like I let it sit there and
00:46:23
It's not very often that I go through and I clear out my envy alt because they're just text files
00:46:29
They don't take up any room and and Valt I can search and find things really fast
00:46:32
And really what I just need is the ability to open it and capture something really quickly so it serves its purpose
00:46:38
but the
00:46:41
I don't know like there's something
00:46:44
Something OCD in me that likes to have clean inboxes all the time even though these ones
00:46:50
I'm not really looking at I just open them up when I need to capture something
00:46:54
I really like the thought of having everything in there
00:46:58
cleaned out and reset and there's just a little bit of
00:47:02
I don't want to say anxiety, but look if I go into giraffes and I see that there's 120 things in there
00:47:08
My initial reaction is did I take care of everything?
00:47:11
So I tried to periodically I was asking cuz I clear mine out twice a day
00:47:16
Yeah, I can't I can't leave them because then I'm if I don't keep them clear
00:47:22
I can't know for sure that
00:47:25
There's not something I've missed
00:47:29
Like I have to make sure that I keep things cleaned out
00:47:32
Otherwise, there's a chance that whenever I'm going through and I'm doing my work I
00:47:37
Should be doing something else, but I haven't processed it correctly
00:47:41
Right and it depends what you use those for I mean a lot of times the stuff that I capture there is
00:47:46
Ideas for things that I want to do sometime maybe in the future or there's a book that I want to read at some point
00:47:53
You know there's a podcast that I want to listen to they're not generally time sensitive things if they are tasked
00:47:59
Then I'll send them an Omni focus right away
00:48:01
But I do like to go through and clean those out
00:48:05
Thing is I do that whenever I get a chance to which is more like once a week as opposed to every day
00:48:12
I think there's a benefit to doing it every day. I just don't create the time to do that because
00:48:17
When I am when I am a nose down and in my work
00:48:21
It seems to me at that specific moment that it is more valuable
00:48:26
That I make a little bit more progress on whatever project I'm working on
00:48:29
Then I take the 15 minutes to go through my envy all or drafts inbox if that makes sense
00:48:35
Yeah, okay, so two points here one I only spend ten minutes on this a day
00:48:40
So five minutes in the morning and five at the end of my day, so it's not like it's a huge
00:48:43
time
00:48:46
commitment to pull that off and
00:48:48
Two I think part of that is that like part of the reason is because a lot of like the ideas and just
00:48:54
snippets of this would work well for this project like all of those types of little bits of information I tend to
00:49:01
Have systems in place through specifically through drafts
00:49:05
So that whenever I collect those they end up where they belong. So there's not there's really not any processing for those
00:49:13
To me like they just go exactly where they need to go and I'm done that might be why
00:49:18
I'm because I think maybe I should go look
00:49:21
I think I've only got five inboxes that I clear twice a day and it's like Omni focus dropbox I
00:49:27
Can't even think of them right now because it's checklist. I don't think about it. Let's go through the checklist Mike
00:49:32
Right
00:49:34
Well, here's here's really the idea behind this
00:49:37
from the 12 week year on
00:49:39
Page 55 he talks about failing in our focus. I
00:49:44
Tend to know that maybe I take the same approach to envy Elton drafts that other people take to email
00:49:51
But because what I put in there is not other people oriented
00:49:55
I feel like it's not a big deal if I don't get to those right away, but
00:49:59
And page 55 he talks about feeling the focus and he says in an effort to not miss anything
00:50:04
We miss everything. So I don't want to go through and think about all of those random ideas that I had
00:50:13
Every single day. I would rather focus on getting this specific video done for the email course or whatever
00:50:18
that
00:50:20
I don't want to be distracted by all of those little things. So
00:50:23
That's probably another piece to it is that I consciously choose not to go through all those things all the time
00:50:29
But like I said, I really do believe that there is some value to going through it regularly
00:50:34
And I think the big thing for me is that I've never created the time to do that and so the buffer blocks
00:50:39
That's a real logical one that I could build that in
00:50:42
Email is another one that fits inside of those buffer blocks
00:50:46
Social media account management would fall under there too if you use that for any sort of business purpose as opposed to just killing time on Facebook
00:50:54
Yeah, I I really have to think through some of the other buffer block activities
00:51:00
But I really do like the idea of having a block at the beginning and the end of my day where I can
00:51:05
Make sure that all the details are taken care of and then also if I get
00:51:11
If I get stuck in a project and I'm and I want that to bleed over a little bit
00:51:16
I've got a little bit more of a margin at the end of my day where I could I could get that done as opposed to I'm gonna work till
00:51:22
Five, you know, I'm gonna work till four and then from four to five
00:51:25
I've got this buffer or margin where I can either go in and clear out the email inbox
00:51:31
Envy alt drafts, whatever I can make some progress on those things or if I need that extra hour to continue to work on this project
00:51:37
Because I absolutely need to get it done. I have a little bit of time built in where I can do that and that whole idea of margin I think is
00:51:44
uh, really really important
00:51:46
Oh, yeah, easy
00:51:47
Especially if you schedule a little bit of that around like the strategic blocks or deep work sessions or whatever you want to call those times in the day
00:51:54
uh with
00:51:57
Those buffer zones one specifically that I've put in place and I did this
00:52:01
It was before I read this book. It's probably been a month and a half ago now
00:52:05
It's because of one of these books we've read at this point, but it wasn't tied. I think to one
00:52:09
In particular, I think it was kind of a combination of them
00:52:13
But uh, we had the the one about the shutdown ritual
00:52:16
At one point and I did put that in place, but I put it in place at four in the afternoon
00:52:21
And I get off work at five. Well, it only takes
00:52:24
You know 15 minutes or so to shut everything down and that does include my inbox processing mic
00:52:30
Uh, but I do shut down there at four o'clock. Well, that means that
00:52:35
You know easy. I'm done with that by four 30. So then I've got 30 minutes after I've
00:52:40
Quote unquote shut down
00:52:43
To do pretty much whatever and that just becomes a buffer zone and I've just treated it as well if I get done early
00:52:50
That's time to read and it's kind of free time. It just lets me float or you know get buffer
00:52:55
Sure, yeah, that that makes a lot of sense
00:52:59
I mean the whole idea of margin you can implement this a lot of different ways and in fact later on in the book
00:53:04
He talks about well, what do you do with the other four weeks of the year?
00:53:08
What do you do with the 13th week?
00:53:10
Because if you were to really boil it down in those 52 weeks in a year if you do the 12 week year or four times
00:53:15
You've got four extra weeks there. So he says use the 13th week as a margin
00:53:20
Where if you don't get everything
00:53:23
Done in those 12 weeks that you had planned you've got extra space
00:53:28
Where that stuff can overlap a little bit and you can actually dot the eyes across the teas and get that done
00:53:33
I think that that is a really key principle and actually that's another book that maybe we could cover on the podcast at some time
00:53:39
Sometimes but one that I read that was really influential was it's actually titled margin by Richard swenson
00:53:46
He's a psychology professor
00:53:48
And the whole idea is that people are
00:53:51
Overcommitted they they
00:53:53
They overestimate
00:53:55
How efficient they are with their time and then when they overcommit themselves
00:53:58
Like they just they get stuck in the emergency scan modality that david elan talks about like that's the root cause of it
00:54:05
Is that we try to schedule every single minute of every single day and we give ourselves no margin for when things don't go exactly
00:54:13
According to plan and that is when the crap hits the fans so to speak
00:54:17
Yeah, I prefer to think of the 13th week as vacation
00:54:21
That's what I would like it's like I saw that they were talking about the 13th week. I was like oh, yeah
00:54:27
I hadn't done the math
00:54:29
on 12 12 weeks time for
00:54:31
Uh, it's like oh, yeah, there is an extra week in there. What do I get to do during that week?
00:54:35
Uh catch up or go have fun one of those two
00:54:38
Right. Yeah, exactly
00:54:41
Both of those are important
00:54:43
Yeah, I take the first half of it to catch up and take the last three or four days to
00:54:48
You know go play
00:54:51
right
00:54:52
Uh one thing that he talks about they talk about in
00:54:56
Uh the process of developing what you're going to do each week is the concept of lead and lag
00:55:04
Measures and keeping score
00:55:09
This is one that I immediately was drawn to because one we like to collect data and I've got a
00:55:16
Past data analysis person in me. So I've been in that world
00:55:22
So coming from that I was naturally drawn to this idea of keeping score
00:55:27
And there's been a couple books that have talked about that
00:55:29
I know that it came up in deep work at one point but
00:55:31
with the concept the concept here is that you are able to keep track of not only
00:55:38
the outcomes at the end of this and did you hit your goal or not but also keep track of
00:55:43
the lead measures so the process of getting into it
00:55:47
If you take you know exercising for example, you know, I want to lose 10 pounds
00:55:52
Uh if you've ever met me, I should not lose 10 pounds just saying
00:55:56
But say say I did if i'm going to lose 10 pounds then
00:56:01
The lead measures
00:56:04
Would be get to the gym, you know go for a run
00:56:07
You know those types of things and being able to keep score on what you're doing at the beginning of it versus
00:56:12
Did I actually lose 10 pounds or not at the end?
00:56:15
So there's the lead versus the lag is it leading you into the goal or is it after the goal?
00:56:21
And that's the concept of keeping scores
00:56:23
Making sure that you're able to keep track of the process
00:56:25
Both at the beginning and at the end because if you're cheating track at the beginning that can be a motivation to keep you going
00:56:31
And keep moving forward. So it's just this idea of how do you get the data on this?
00:56:37
To support are you making progress or not?
00:56:40
Right and that may be the best resource that i've found for identifying lead versus lag measures is
00:56:48
um, the four disciplines of execution by not steven covey. I forget his son
00:56:54
His son is the one who wrote it though
00:56:57
Uh, but the important difference there as it comes to keeping score is that everybody talks about the lead measures
00:57:05
The things that you do to get the results, but when it comes to keeping score you have to measure your score by those lag measures
00:57:12
So let's use me as an example because I could afford to lose 10 pounds
00:57:17
All right, the lead measures for me are
00:57:21
Getting to the gym five times a week for example and the lag measures how i'm going to keep score is
00:57:27
What do i weigh at the end of the 12 weeks how we're going to apply?
00:57:31
Exercise to uh to the 12 week year concept
00:57:35
And the lead measures are where the 12 week year stuff comes in like you're you're going to plan this stuff out
00:57:41
You're going to create the time on your calendar to do these things that you believe are going to lead you towards your goals
00:57:46
And then at the end of the 12 week period you're going to look at the lag measures
00:57:49
And that's how you're going to keep score
00:57:52
So very important distinction here when it comes to planning out your day
00:57:57
You have to make sure that it's the little things that you're going to do that are going to produce those compound results
00:58:03
And that's where the whole idea of work life balance comes in for a lot of people
00:58:09
And there's a quote in here that I really really liked by jack welch
00:58:12
He says there's no such thing as work life balance
00:58:15
There are work life choices and you make them and they have consequences
00:58:20
So the work life choices that you make as you're planning out your 12 week year
00:58:25
Are going to have consequences and those consequences are going to be the lag measures that you'll be able to tell
00:58:30
Yes, it's moving me towards my goals. No, this is not
00:58:33
Um, and on page 62 they talk about how life balance so work life balance if you want to think of it that way, but again
00:58:40
I don't really like
00:58:41
that
00:58:42
that distinction because
00:58:44
In terms of your time, there is no work versus life. There's just your life
00:58:48
Like you have to work within the time that you have given for your life
00:58:51
But it's up to you to make sure that everything is is balanced and there's enough attention being given to all the things
00:58:56
So he says on page 62 that life balance is about intentional
00:59:01
Imbalance
00:59:03
It's about consciously making choices and saying no to certain things that you're determining
00:59:08
Are not as important as some of those other things
00:59:12
And really you have to take the time to identify those things that are the right things
00:59:18
That's why he talks at the very beginning of the book about
00:59:21
the mission the vision the life goals
00:59:23
On page 5080 says each and every one of us has the god given ability to be great
00:59:28
What makes a champion is the discipline to do the extra things even when especially when
00:59:32
You don't feel like it
00:59:35
So this book I really like because I believe that it gives you the tools that you need
00:59:41
To 12 weeks at a time identify the things that you're going to say yes to identify the things that you're going to say no to
00:59:48
And then gives you the structure and the framework the the plan that you need to actually accomplish that
00:59:53
And then once again, obviously the results are going to vary
00:59:56
But it's only going to vary based on whether you follow through and you've identified the the right things
01:00:01
So I've been at this for about three weeks now
01:00:06
And going through the process now what I did Mike because I'm an omni-focused nerd
01:00:11
Is I just went through and replaced what I had in my
01:00:15
horizon three
01:00:17
project for
01:00:19
my getting things done process ended up just replacing that with
01:00:23
A list of the goals that I wanted to hit for the next 12 weeks
01:00:27
And then underneath of that I tend to use weak numbers on a lot of things
01:00:32
I don't know why so, you know, what week of the year are we into I think right now we're on 45
01:00:37
So there you go
01:00:40
If you if you follow those what I typically do is it's like, okay
01:00:44
I just spelled out for each of the goals that I have for the next 12 weeks
01:00:48
Here's what I need to hit each week in order to accomplish that goal
01:00:52
And part of the reason I did that was because it allows me to keep score
01:00:56
Because I can see very easily that I get these checked off or not
01:01:00
And at the same time I've got ways that I can use omni-focused to show me what each week I need to do
01:01:06
So I can easily get a list of what I need to do each week
01:01:09
so I've been at that for
01:01:11
at least three weeks now and
01:01:14
It's really odd how
01:01:16
Something as simple as putting together that goal for the next 12 weeks and then spelling out how to get there
01:01:21
It has this natural motivation that can come with it because you can see the little bits that you do
01:01:27
Each day and you can see the little bits that you accomplish each week
01:01:31
And then once a week going through or in my case, I end up looking at it daily
01:01:35
Just seeing how that relates back to my overall goals
01:01:39
Just naturally that's got a lot of power in it and it ends up compounding on itself
01:01:45
And you end up
01:01:48
Time it's all said and done
01:01:50
accomplishing a lot more so crazy enough even within the last three weeks
01:01:53
I can honestly say that just from pure numbers of things I've checked off in
01:01:59
My system. It's dramatically higher than what it has been or what it was the previous three weeks. So
01:02:05
If there's a testament to it
01:02:08
There you go. Now you may be an outlier because you've been applying a lot of these principles for a while
01:02:14
I wondered about that. Yeah
01:02:16
So I could totally anticipate somebody listening to this podcast saying oh, this sounds awesome
01:02:21
I'm going to implement this and going through
01:02:23
What they describe on page 72 is the emotional cycle of change
01:02:28
Which is kind of an inverse
01:02:30
bell curve if I'm remembering it right where there's five different steps
01:02:35
Number one is uninformed optimism and if you are just listening to the podcast now
01:02:40
You're like, yeah, this sounds great. I'm going to accomplish all this awesome stuff in the next 12 weeks
01:02:44
That's where you are
01:02:46
And then once you start going you stuff will become a little bit better defined and then you go into stage two
01:02:51
Which is informed pessimism?
01:02:53
Yep, so I know a little bit more it doesn't look like I'm in a
01:02:57
Look at the chart. It's a pretty steep fall too. Yes, very quick
01:03:01
And then the third step is the value of despair. This is where many people quit
01:03:07
Right bottom
01:03:08
They get to that point where they're just like I don't know how I'm going to
01:03:12
accomplish this
01:03:14
But if you push through that value of despair the next stage
01:03:18
Is informed optimism? So it's like same same concept like you're informed now you understand the details
01:03:25
But oh, hey now it looks like because I didn't quit
01:03:28
I might actually achieve this and then the last one is number five success and fulfillment
01:03:33
so
01:03:35
a word of encouragement to anybody who's going to listen to this and
01:03:39
Start implementing it. Hopefully you listen to this again in about six weeks
01:03:44
And you hear the same words like don't quit when you're in the valley of despair
01:03:47
Don't quit when things look bleak continue to trust the system and don't abandon the plan just because you're not seeing
01:03:55
the the results
01:03:57
They talk a lot about that about how you don't want to give up on the plan
01:04:02
You only want to give up on the plan when it's when it's the plan's fault
01:04:07
But sometimes you're not going to see the results and it's not the plan's fault
01:04:10
Sometimes the lack of results are your own fault
01:04:12
And so in that instance what you want to do is you want to keep going you do not want to
01:04:17
Give up on page 166 he calls it he talks about the difference between
01:04:23
Follier they call it and failure where you are going to fall you are going to
01:04:28
Mess up you are going to be in a position where it doesn't look like you're going to be able to achieve this
01:04:33
But he defines the difference fall your as falling and failure as letting go that's giving up in the valley of despair
01:04:41
There's a lot in there
01:04:44
Processing that this is an absolute lot and I think you're right. I've been at some of these tactics
01:04:51
like the the concept of scheduling different blocks of time and he there's there's a whole bunch that they go through
01:04:57
prior to the concept of the 12-week year and then again after that that
01:05:04
To be honest, I glossed over a lot of it. I didn't mean to it just kind of worked out that way
01:05:10
But the reason was that it's a lot of you know rinse and repeat for a lot of these other books and principles that we've talked about
01:05:19
Which which makes it hard to read for me, but it's still
01:05:22
Valuable if you've not been through that so I understand why it's there
01:05:26
It was just a part that you know if we weren't reading it for the show I probably would have skipped
01:05:31
Probably threw four chapters there, but you know all of that said the principles that they're talking about are highly valuable
01:05:38
And going through the process of the 12-week year itself
01:05:42
If you have some of these other
01:05:44
You know what your mission is you know how to develop your goals like I sat down
01:05:48
And in 20 minutes had cranked out what I thought my life goal for each of my areas of responsibility was going to be like it was pretty quick
01:05:55
and very easy for me to do that and
01:05:58
Doing that process is what made it possible for me to
01:06:01
Go ahead and put together some goals for the next 12 weeks and then develop what they were going to be
01:06:06
So I spent maybe an hour
01:06:08
Putting this whole thing together
01:06:10
And was able to just slip it right into the rest of how I do things
01:06:14
And get off to the races with it
01:06:16
So it was pretty easy for me to just drop it in and go
01:06:18
But I can easily see if you're not if you don't have that base structure in place
01:06:23
There's a lot of work to do just to get going
01:06:27
Whereas it took an hour for me. I could easily see it take a couple days just of working with it and thinking it through
01:06:33
To get going with it. Is that fair?
01:06:35
Yeah, definitely and there's going to be some trial and error
01:06:38
I think if you've never really done this before like i'm page 95 he talks about the five criteria of good plans
01:06:45
And so this is stuff that if you're from the if you're immersed in the productivity space
01:06:49
You've probably heard all of this stuff previously
01:06:52
But he lays it out or they lay it out rather succinctly number one
01:06:56
Make your plans specific and measurable you have to be able to measure whether they're successful
01:07:01
Number two state them positively. So this is a really important step for example
01:07:07
If you're a golfer and you're teeing off and you see a water hazard and you're thinking to yourself
01:07:13
Don't hit it in the water. Don't hit it in the water
01:07:15
Psychologically, it's proven you're probably going to hit it in the water because your brain can't differentiate between positive and negative
01:07:20
It's just seeing that the water is the thing that you're focusing on
01:07:24
So instead of saying like don't do this
01:07:26
You want to state your plans as positive
01:07:29
Number three ensure that they are a realistic stretch
01:07:33
So you want them to be able to be accomplished, but you also want them to not be easy
01:07:38
You want to be able to you want them you want to be able to have to push in order to accomplish that
01:07:44
Number four assign accountability and then number five be time-bound if you're looking at a 12 week
01:07:49
Period that one's pretty easy, but even if you've heard this stuff before there's some stuff like I gleaned
01:07:56
On page one on one there was a detail here that I never really
01:07:59
Caught before he says if you take the time to plan before you engage with the with a complex task
01:08:05
You reduce the overall time required to complete the task by as much as 20 percent
01:08:09
Which I thought was really really interesting
01:08:12
Number one because I'm kind of a data nerd I guess where we've talked before in the podcast
01:08:18
I like the ones like the willpower instinct where they have all the research studies to support what they're saying
01:08:22
So this is a quantifiable
01:08:25
Number that's attached to this where it's saying yes
01:08:27
You do want to plan this stuff before not because it seems like the right thing to do
01:08:31
But because it is statistically proven that it will be it will take 20 percent less time
01:08:37
If you follow through beforehand and you identify everything that needs to be done
01:08:41
so for the
01:08:44
For listeners who are wanting to get into programming or you are in
01:08:48
coding in some form pay attention to what what you're saying there because
01:08:54
This is something I do very regularly and it's something that I'm learning is
01:09:00
very particular and specific to quality programmers
01:09:03
Is that you will often take some time to think through
01:09:08
The functions and the methods that you're going to write
01:09:12
before you do it
01:09:14
Instead of just jumping in and writing something to see if it'll work
01:09:17
Because it seems like nine times out of ten if you stop and think about it
01:09:21
Before you jump into it, you actually come up with a better solution
01:09:24
That's one more optimized so it runs faster and cleaner
01:09:30
and two is less buggy and
01:09:32
You know, those are two
01:09:34
Gold standards that you shoot for as a programmer
01:09:37
so
01:09:39
If you take the time to step back and review something you're going to do before you jump into it
01:09:44
You save yourself a lot of headaches later on
01:09:47
Right. Yeah, definitely
01:09:50
and
01:09:52
I really like the whole emphasis of this in this whole book
01:09:56
on
01:09:57
You determining your own future and you can apply that to any arena you want whether it's
01:10:03
code or writing
01:10:06
or
01:10:07
Cranking widgets at a factory like literally
01:10:09
They place the onus on you
01:10:13
Over the next 12 weeks like if you want a different future
01:10:16
You can go ahead and you can create it in fact on page 138
01:10:20
It says that the future that you're going to live is the one that you are creating right now
01:10:23
at this very moment
01:10:25
Another thing to say is that a victim allows his success to be limited by external circumstances people or events
01:10:31
So i'll just use this example and I mean nothing negative by it
01:10:36
But it seems like there's a lot of people that I've met
01:10:39
Who are working a quote-unquote regular job and they they see what I do and they say oh, that's great
01:10:45
I would love the opportunity to do that, but it's just not going to happen for me
01:10:49
Like I I don't see how that could happen
01:10:51
And I would challenge them
01:10:54
I challenge you if you're listening to the podcast and that's you
01:10:56
Like what you've got to do if you want to change your situation is you have to start doing those little things for me
01:11:04
It was having a vision where I wanted to go and then what that looked like in terms of the day-to-day was
01:11:10
Making the choice to become a morning person
01:11:13
overcoming my natural
01:11:16
Adversity to waking up early and creating the space to do the writing
01:11:20
Which has led me to a point where I never thought that I would be I mean I never considered myself
01:11:26
A writer, but every opportunity I've gotten over the last couple of years
01:11:30
Has to do with things that I've written
01:11:34
so
01:11:36
Really the key here is that you can continue to do the things that you have always done
01:11:40
But you will continue to get the same results if that is the case
01:11:44
If you want a different future you have to change the things that you do day-to-day
01:11:49
And the 12-week year is a great way to do that on page 139
01:11:52
He says people earning a million dollars per year aren't working 10 times harder than people earning a hundred thousand dollars
01:11:58
In fact, they are sometimes working less, but they are working differently
01:12:01
So if you're not happy with the results that you've gotten
01:12:05
Change the process change the things that you are doing
01:12:10
And I think the 12-week year is a great way to start working differently if you want to see some different results
01:12:17
Ready for action items. Let's do it. So I have one
01:12:21
Try the 12-week year
01:12:24
Yeah, I think that
01:12:27
I mean you could break it down a little bit more, I guess
01:12:31
I that's kind of what I did like I've already implemented some of the time blocks
01:12:34
Right, I have not taken the whole 12-week period
01:12:38
I will though I will do it at January 1 or by January 1
01:12:42
I'm going to have my plan for the next 12 weeks
01:12:45
And it makes so much sense my wife and I did something similar to this a couple years ago where we had
01:12:52
A yearly goals then we broke it down into quarterly goals
01:12:56
And then even monthly goals from there
01:12:58
But this makes more sense to me than
01:13:02
Trying to have three separate sets of goals and making sure that they're lining up
01:13:06
Right. So yes, absolutely. I guess if you were to boil a ton to one thing it would definitely would be implement the 12-week year
01:13:12
Yeah, because it's really not that hard like
01:13:15
a lot of this book is the
01:13:17
Reasonings behind the principles that they're teaching and why things are going to work if you apply this
01:13:23
But the actual method is not that hard
01:13:27
Yeah, it was only I think maybe three chapters out of the entire book is the actual process the rest of it was
01:13:33
One explaining why you should do it and two explaining some of the mindsets and principles on how to get yourself to do work
01:13:40
like that
01:13:42
that seemed to be how it all panned out because
01:13:45
You know, I could write some things down of how to put
01:13:48
When am I going to do a strategic block of time?
01:13:50
When am I going to put in buffer and breakout blocks?
01:13:52
I already do a lot of that like that's that would be
01:13:55
cop-out I think because it's not
01:13:58
It's not anything different than what I'm already doing and that's why I think just implement the 12-week year
01:14:04
Oddly enough the way I timed it and part of the reason I was
01:14:07
Itching to get into it is because I knew
01:14:11
The base on the timing that if I jumped into it when I did it worked out to where the end of my 12 year
01:14:17
uh 12 week year
01:14:20
equated to the end of the calendar year
01:14:23
That's why I jumped in when I did
01:14:26
Uh, so that means that at the end of december my 12 week year is up
01:14:30
So that's why I jumped in early partially just because pure math and I'm weird and I'm type a like that and I like it to be clean
01:14:38
so
01:14:40
That would have made sense if I would have realized that a few weeks earlier, but yeah
01:14:44
Math is something I've always enjoyed in in college. I took advanced calculus based physics. Yep weird. I know
01:14:54
Uh sports economics
01:14:58
There you go
01:15:02
So I thought this is pretty easy to read. I mean it's an easy book for I think just about anybody to pick up and go through
01:15:06
They explain things quite simply and in a way that's easy to comprehend
01:15:12
So I thought it was a simple they've got a good style
01:15:14
Yeah, I I really like the the style the only thing I would say is I was a little bit distracted sometimes
01:15:22
Um, I don't feel that this one is as well written as so many other books that we've read
01:15:28
Which really has nothing to do with the takeaways that you will get from this
01:15:32
But it was a little bit distracting for me because sometimes I'd read sentences and be like, well wait that
01:15:36
That's not grammatically correct. Yes. I did notice that in a few cases. So it's like oh you guys
01:15:42
What you have here is good, but I feel like you've not been a writer for long
01:15:47
Yeah, which again like I am not a writer
01:15:52
Maybe I am now I guess since i've been doing it for a little while, but i've never
01:15:55
Never considered myself a writer like I really can't hold that against them
01:16:00
But just being like completely transparent. That's the only thing I saw in this book is that sometimes
01:16:05
I would lose track of what they were saying because of how they said it
01:16:08
Yeah, I'm not a part of the grammar police force. So I'm not one to
01:16:12
Like I don't really get upset when I see things like that. I just chalk it up to
01:16:17
Their learning
01:16:20
Right. Oh, and and it's encouraging to me because I notice it's like oh, yeah, that's not like you don't use a semicolon like that
01:16:26
That doesn't work like I'll notice those, but it's like, oh, yeah, I know how that works
01:16:32
Right
01:16:33
Yeah, but overall I would say it's a really really good book. It's very very actionable
01:16:38
It is not hard to read at all
01:16:41
And I think it's applicable to just about anybody
01:16:44
So unless like you've heard about the 12 week year concept before and are already applying it
01:16:50
I would say this is definitely worth your time
01:16:53
It's not
01:16:55
Again the concepts are great
01:16:58
But it's not like the best book that we've ever read so for that reason alone. I'm gonna say 4.5
01:17:04
Yeah, I'm gonna give it a four
01:17:07
Just because there's a lot of things that I feel like could have been
01:17:10
Written better or a little more in depth. It's a kind of it's a fairly short book
01:17:15
and
01:17:17
It seemed like they were trying to stretch to put it into a book at times
01:17:21
so
01:17:23
I just
01:17:24
There's some things that just don't quite feel right with it, but that's that's where I landed
01:17:28
So you got a four and a half. I got a four oh
01:17:31
It's a four and a quarter
01:17:34
overall
01:17:37
So upcoming books
01:17:39
I
01:17:40
So my choice coming next I picked brain chains. This is one that's been recommended a handful of times
01:17:44
Uh, people have been itching to get us to go through this and I have started reading this
01:17:49
Uh, I'm excited to talk about this one
01:17:52
There's gonna be a lot to talk about for this one Mike
01:17:54
Nice. Yeah, I I've had this one honestly this one was gifted to me a while ago and uh
01:18:00
I've been meaning to dig into it, but haven't yet
01:18:04
So I'm excited about this one as well, but I believe that this one is going to be one of the more meatier books that we've we've yeah
01:18:10
Yes, I agree
01:18:13
This one I won't be like I've gotten to where I read books in about a week
01:18:17
This one will not be done in a week guarantee
01:18:21
Right. Yeah, this one looks pretty substantial
01:18:24
Um, and then the one after that
01:18:26
It I saw this on the recommended list and this was actually one that I had bought a while back
01:18:31
uh, I was in
01:18:34
Or near the chicago area for a wedding one time and I saw this bookstore across the street
01:18:39
So naturally I had to go and they sold books by the pound
01:18:44
So yeah, it's this cool little little bookshop
01:18:48
uh near the
01:18:50
Northwest university campus
01:18:52
And yeah, like you could go and you could pick out as many books as you want and then like it was so much per pound
01:18:57
It was like a fish market for books
01:18:59
That's crazy. I know
01:19:01
Wow, I you need 11. Oh, that sounds like fun. I know our library sells books by the bag
01:19:06
I think it's like four dollars a bag or something like that. Okay
01:19:10
But it's like grocery sack type
01:19:12
But anyway, yeah, so one of the ones that I picked up there because I could buy books by the pound
01:19:17
Was the checklist manifesto?
01:19:19
Just because I thought the concept sounded a lot of sounded uh, very interesting
01:19:24
When was this?
01:19:25
Uh, this was maybe
01:19:27
Four or five months ago. Okay. I was thinking maybe you're gonna say four or five years ago
01:19:32
And I was thinking well, did you get it before you got into productivity? I was curious
01:19:37
No, but I bought it because I just bought everything that that looked interesting at the at the store
01:19:44
It's like a good one by the pound
01:19:46
And uh, it's been on my shelf for a while and uh, I keep I keep looking at it
01:19:50
I'm like, oh, I need to need to read that because I've heard a little bit of stuff in the broactivity space about
01:19:54
The power of making lists and checking things off
01:19:57
And I've not really been able to articulate it really well to some of the other people in my life where I'm kind of like preaching the
01:20:04
uh preaching the the the benefits of omni focus and stuff like that people
01:20:08
Well, why should I do that? Like I think this book is gonna have the reasoning behind
01:20:13
Mm-hmm. All of the whole approach that that I use
01:20:16
in validation for things that I've done and then also maybe it'll tweak some of the
01:20:20
Some of the processes and the day-to-day stuff and how I implement it. So
01:20:24
Um, yeah, I'm looking forward to this and it's by a tool go one day
01:20:28
Is that how you say it? That's about as close as I could get with it. Okay. Sorry if I mispronounce your your name mr. Go one day
01:20:36
I'm excited about that one as well. I've been a list maker for a long time
01:20:40
And I'm getting more and more into checklists. So I'm kind of curious to see
01:20:44
See if I could do it better or what the I guess I don't think I could fully comprehend or well
01:20:50
Maybe I can comprehend but I can't articulate how
01:20:53
Not like what the value is behind it. But this is uh, this is kind of an odd case here, Mike
01:20:57
We've got these two books are both ones that were recommended to us
01:21:00
So that's that's kind of fun. It's fun that we can start to pick up some of these that other folks are interested in
01:21:05
So, you know for the listeners
01:21:07
If there's one that you want us to get into that we haven't jumped into yet the way that we got those
01:21:11
Recommendations is through the website. So bookworm.fm
01:21:15
You can go there in the sidebar
01:21:16
There's a link for recommend a book or if you want bookworm.fm/recommend so that's how you can get there
01:21:22
And if you want to see the ones that we have had recommended or the ones we've finished some of them that we're planning
01:21:27
To get through same place
01:21:30
Slash list you can see the book list
01:21:33
On our website as well. So both of those are out there and that's where we're keeping track of all the books in our queue
01:21:39
And if you enjoy bookworm and you would be willing to do us a small favor
01:21:45
We would really appreciate it
01:21:47
If you would go over to itunes and leave us a review because that will help more people
01:21:53
Find out about the show and hopefully more people can can benefit
01:21:57
from
01:21:59
from going through the podcast book club together
01:22:02
So
01:22:03
Awesome. So again, the next book up is brain chains
01:22:06
If you're into a heady
01:22:09
Long read and you can keep up with us in two weeks. This one will I think it's
01:22:13
460 some pages long so it's a long one
01:22:17
So if you want to follow along with us you can pick that one up or if you want to skip this one
01:22:20
The next one up is the checklist manifesto, but coming up next is brain chain
01:22:25
So if you want to read along
01:22:26
We'll jump into that one and we will talk with you next time