Bookworm Transcripts

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How's Mike this morning? Pretty good. Still chasing clients, which is fun.

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Yep, I totally get it. I think so with what was the 10x rule? We just went through that last time,

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doing 10x the actions. I kind of took that to heart with clients and just realized that if I want

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to stay 100% booked, I need to talk to like 10 times as many clients as I normally do. And

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that means you just have to learn how to deal with people who just don't get back to you.

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And no matter how many times I try to get people to respond when they're supposed to,

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they still insist on silence. Come on, people. Yeah, well, I don't normally do client work,

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so I'm literally making exceptions and doing favors for these people. So it's really frustrating

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when they're not going to play by the rules. Yeah, don't do favors. Yeah, I've learned that

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the hard way. This is partially why anytime I do websites or especially with like discourse,

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I've been doing a decent amount of CSS theming and such for folks. And whenever I do that,

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I always put together a list of here are the things I'm going to change. And anything outside

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of that list is going to require a change request. In other words, you need to add to this and

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price will go up. And I make sure I get signatures on that before I ever touch anything. Otherwise,

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my scope creep is a problem. Yep. Welcome to the world of clients, Mike. I'm just your

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temporarily. I'm just passing through. Just get me out of here, please. I guess I don't

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mind it. I guess I've just done it long enough at this point that I'm just used to that. People

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just aren't. People are not good about doing what they say they're going to do, which is

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frustrating. But you just have to learn that people don't aren't really reliable. They just

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don't follow through with what they tell you they're going to do. In most cases, that's my

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experience. So I literally, I, of the clients that I have conversations with and book things

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with. I want to say it's like one out of every probably eight to 10, actually sign a piece

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of paper and submit the initial payment to get going. And we do something like it's one

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out of roughly 10. And that's just the way it works. He's just can't count on him. Yeah,

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I'd much rather create things and just throw them on the internet. See, that's lame. I

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do it a lot though too. It's a lot easier. I'll say that. Actually, this morning before

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we recorded this, I did an interview with Chuck Joyner, who is the Mac Voices guy. He's

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doing the Road to Mac stock series. Nice. And I'm presenting again this year on how to use

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your Mac to escape your email. There's a couple of features, which as we were developing,

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you escape your email course for Asian efficiency that are kind of key to an effective email

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management workflow, I would say. Things like being able to link back to the original message

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when you put something in a task manager. Like I've done that for years and I've completely

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relied on that feature for a long time. And it just kind of blew my mind when we had people

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that we presented those solutions to who were asking how do you do that on a PC and did

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some research and it's like, "You can't." Yeah. And I'm sure that there will be people

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who will email in and say, "Well, you could actually do it this way." And maybe there

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are some hacks around that, but everything that I looked at, like those URL schemes are

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not there. And it's just kind of, it kind of makes me sad, but also like that's the

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angle of the talk, obviously it's Mac stock conference in Expo. So it's specifically

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using things like that and the VIP message alerts, stuff like that that maybe you take

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for granted if you're in the Apple ecosystem or at least as deep as we are.

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Yeah, absolutely. I know with PCs in general, whenever, because I had about when I wasn't

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allowed to use a Mac at all, which halfway killed me, just going to say that. But whenever

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I did that, I'd recommend this to people on occasion too who are stuck in a Microsoft-only

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world to just use Outlook and use the task structure inside of Outlook. Because you can

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create tasks from emails that way and if your task manager is built into the email thing

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anyway, it does work. But outside of that, I typically recommend people using Gmail if

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they don't have the system that you're talking about, if you're not using mail and such and

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using the URL structure in that, I always recommend people using Gmail. That's what I

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do and I can always grab the links to emails that way too. But I hear you, if you're used

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to embedding links to your emails, write in your task manager once you get used to that,

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going back seems so ridiculous and absurd.

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Yeah, and not just tasks, but also reference material. Basically, anything you want to keep,

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if I couldn't put a link to that thing and put it in another bucket, I would probably

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go crazy because I don't keep things in folders and we've talked about this podcast even about

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how when you put things in folders and you know exactly where something is, it still

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takes you longer to go find that thing than it does for searching for it. But I think

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that even in an email client searching for something takes a lot longer than searching

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for something in like OmniFocus or Evernote, just because the additional, like in the

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task manager, you've got context, you've got projects, which you can kind of use to

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filter what you see and in Evernote, you've got tags and notebooks and things like that,

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which just make it a lot easier and a lot more efficient to find those types of things

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when you need them. Like if I didn't have that, if someone were to put me in a PC only

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environment and say, "Okay, now you have to use Outlook for everything," I don't think

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I could do it just because that's so ingrained in me. Like if I save an email, it's got to

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have the link back to the original message that doesn't. I'm lost.

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I would spend more time building a web interface for OmniFocus than anything. Like, "Okay,

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I'm going to take the next three weekends and this is all I'm going to do." You know,

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it's really interesting about that, by the way, is somebody asked the other day, "Can

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I use OmniFocus on an Android device?" And officially the answer is no, but because

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OmniFocus, they even have a support article on their website, which addresses, there's

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a couple different Android applications which can sync with the OmniFocus database and

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they'll pull in the same file formatting. The OmniGroup uses a very straightforward text-based

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file system, I guess, or syntax for interpreting all the information. So you can actually build

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those things on top of that OmniFocus database if you really wanted to. And there are a couple

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companies that have done that. I believe one of them is Android Focus. So I think that's

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kind of cool, but also they obviously say explicitly in the support article that we

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don't support this. Like if something goes wrong with Android Focus, you contact that

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developer, not the OmniGroup. And we can change this at any time, but we don't have to tell

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this guy. Right, right. Because I know I've dug through, it's a single file. Like there's

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one database file for OmniFocus and it's an XML-based structure, which if you're familiar

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with that world is really not complicated. And that's why I've considered some form of

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web-based something that sits on top of it. Because then you could use it from anywhere.

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But I know there are a couple guys that are already, you know, they're well down that

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road at this point. And from what I've seen them working on it, it looks like it's pretty

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good shape. So I don't know that I could recommend that you use that because like to

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your point, if the OmniGroup changes their database, which they've been doing a lot lately,

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I don't feel comfortable syncing my database to that knowing it could easily get corrupted.

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Because if it, if you sync with that and it notices that the database has changed and

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it alters it, it may render it unusable. And I'd rather not have that problem.

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So total tangent, you can feel free to edit this out. But what are your thoughts on to

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do like number two and the word do? I have heard from the grapevine and a couple folks

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who use it that there are some features, especially if you come from OmniFocus and go

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into to do that it will drive you insane. Like I have heard some folks say that, especially

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if you use things like sequential and parallel projects heavily and deferred dates, you use

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those two things heavily from OmniFocus, good luck being okay with a different system.

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Right. Well, to do has come a long way. Honestly, I have a confession to make. I've been kicking

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the tires on to do. Oh, Mike, really? We're going to have this conversation.

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I'm not all in yet, but I'm actually recording this week with Matt Ryan from the dojo who

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started a thread and just titled it everything to do. And he made the transition from OmniFocus

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to to do. And there's a lot of features that to do has, which are pretty nice. And they

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have added start dates or deferred dates, I believe now, and they've got a whole bunch

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of other other things like you can automatically import emails from certain people. Like you

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basically had to find the criteria and then those emails automatically get sent straight

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into to do. And I don't think it probably has the direct link back to the original email

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message that way. It's just going to have the content of the email. So that's something

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I still have to figure out. But there's a lot of niceties in there. And one of the things

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that I really like about have you use the application do like DUE, the one that keeps

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bugging you and whenever and okay. So it has those types of notifications built into to

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do. And that I think is pretty great because I typically will get a notification. If I

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am not in a place to do something with it, I will instantly forget about it. And so being

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able to be nagged about things that really are due. I think that's a really important

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piece. In fact, I've been using do alongside OmniFocus, but it'd be great to reconcile

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those two things. I've never really felt great about that. I'm like, I have two different

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task manager apps. This makes no sense.

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Yeah, I use DUE alongside OmniFocus, but it's only for things like I have a cover for our

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barbecue grill out back and I like to keep it covered at night. But if I use it and I

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can't put the cover back on it right away, typically what I do is as soon as I pull my

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wonderful lovely steaks off of the grill, as soon as I do that, I'll create a reminder

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to put the cover back on before I go to bed. And DUE's great at reminding me of that.

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You should know that the Omni Group is adding that to OmniFocus, I think, by mid year.

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That's coming, Tommy Focus.

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Oh, hurry up.

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You're getting it.

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But see, here's the thing. This is one of these cases because I get into this whole

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app war thing all the time. And the question I always have for people is what does it get

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me that I can't currently do? And that thing that it can get me has to be pretty compelling

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to get me to go through the heartache of doing the transition. So what does to do get me

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that I don't get in OmniFocus other than it's new?

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Well it gives you a bunch of additional features, which I kind of called out the ones that I

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thought were kind of cool. It also has, in my opinion, it's a lot more flexible. OmniFocus

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is great if you completely understand the GTD system. I think to do is a lot more approachable

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for people who maybe aren't completely invested or don't follow GTD to the letter of the law.

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In fact, the to-do description in the app store is GTD to XYZ and everything in between.

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And I know from a couple of friends that have been using to-do for a while that that's

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their experience. You can also attach in addition to the notes. And I know you can attach files

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to notes inside of OmniFocus as well, but you can actually attach specific types of

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reference material so you could actually attach a sound file. You could have a callback and

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it'll link with your contacts application and things like that. So I don't know, I'm still

00:13:00

just kind of playing around with it, but Matt Ryan is going to try and convince me that

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I should use it exclusively. Like I said, I'm not ready to make that jump yet. One thing

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that makes me really nervous about it is that it's a single developer. And it's fairly new.

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The Omni Group has been around for, I think it's something like almost 20 years now back

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with Kinkless GTD. And so you know that that's a well supported application and it's not

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going to disappear. So I feel confident putting my entire life inside of OmniFocus. I'm not

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sure I feel confident putting my entire life inside it to do, but enough about task managers.

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This actually leads into my first point of follow up really well though, because my first

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thing that I had for follow up was to create a back burner context in OmniFocus, which

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I did. And listening back to the previous episode, I think you probably still think I'm

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a little bit crazy for doing this.

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I do think you're crazy for doing this. All right. So let me just explain how I'm using

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this. All right. Good luck. All right. So you do your weekly review and you look at all

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your available tasks and some projects you review weekly, some projects you review longer

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than that. I mean, that's GTD canon right there, but you still are reviewing a lot of

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different things every week. All right. So on a daily basis, when I'm sitting down at

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night and I'm thinking through what do I want to work on tomorrow? What are the things that

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I want to select? What's my most important task? That sort of thing. I don't want to

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go back and look at everything that is available. I want to look at a smaller subset of those

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things, things that I know I want to move this forward sometime in the near future in

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the previous episode, I kind of called this like the on deck perspective. Right. So that's

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how I'm using this and I've got three things in my back burner perspective right now. I

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think one of them is to set up ConvertKit. A while back they had a deal where if you bought

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like lifetime access, you got a huge discount and a whole bunch of freebies. So I did it,

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but I haven't set it up yet on my blog because it's just not a high priority. But putting

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this in my back burner context, I now know that when I get done with something and I

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have a little bit of extra time, I can go take care of that. Another thing that's on

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the back burner context, something that I've been putting off. So these are things that

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I tend to procrastinate on. I guess also is the company BenQ sent me an LED lamp, which

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is it's like this big arcing light that you put over your computer monitor. And it's kind

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of cool. It's pretty expensive. And I'm not sure I would recommend it for anybody, but

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there's it definitely is nice. And there's certain use cases where it's it could be really

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great. So I said that I would write up a review after I had received the lamp and tested it

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for a while. I've been putting that off. So I put that in my my back burner context.

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So those types of things are what I'm what I'm putting there. And really what it serves

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as is like, okay, I I need to see quickly what are the things that are coming up on the on

00:16:04

the horizon. This is you know, GTD's got like the six different horizons and they this

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isn't following exclusively the the guidelines that they have for like the the time periods.

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So this isn't like six months out per se. This is more like a week or two out. But I

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can quickly now look at my back burner context. And I can see these things I can say, okay,

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I want to work on this. And then from there it goes into my standard workflow, which is

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I'll flag it when I am actually going to work on the thing I'll change the context from

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back burner to the appropriate context. So if we were recording a podcast, for example,

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I would use the context of studio because I have to be in my studio in order to do that.

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But that's that's how I'm using it. Still think you're crazy. See, this sounds exactly

00:16:50

like a someday maybe to me it does. And that's exactly how I use someday. This is purely

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preference, I think, but it sounds exactly like a project that you want to keep in your

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queue, but you don't have time right now. So you're going to put it off a little bit.

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So you put the project on hold or you defer it for a week or something. And then you come

00:17:11

back to it a week later and consider jumping into it at that point. That sounds like to

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me kind of accept that really what I wanted to do was create two different versions of

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the someday maybe where someday maybe like five years, 10 years from now, like the big

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life goals, the higher levels of the six horizons of GTD. That's how I use someday maybe. These

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are things that really are going to be someday maybe the back burner context is these things

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are happening. They're happening sometime in the near future. It's just I don't necessarily

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even need to do these by a certain time. So these are the things that I want to look

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at and say, I'm not sure how to define this. Like if I have certain pockets of time within

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my week, these are the perfect candidates to to fill those those pockets of time. And

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honestly, that doesn't doesn't happen a lot. But it does happen often enough where I find

00:18:06

myself sitting there and I'm like, well, what should I what should I work on next? You know,

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I'm done with my task list for the day. And I know that there's some other projects that

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I could really dig into. There's more videos I need to create for the product that we're

00:18:18

going to release for Asian efficiency. But maybe I don't feel like doing that. What are

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the things that I know if I if I'm honest with myself, they're rolling around in the

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back of my mind. And if I were to just dump those on like a huge someday, maybe list,

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I know that they're gonna they're gonna get stuck in there. So I want to have a place

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where I'm gonna still look at the someday, maybe list every week. But when I find that

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pocket of time and I need to put something, need to work on something, and maybe it's

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not necessarily a professional task, maybe it's not a work related task, so to speak.

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These are things like, you know, set up convert kit. That's something for my blog. Blog is

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number eight on my priority list. You know, it's something that I never even think about

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on a day to day basis, usually. But this has been one of those things like, Oh yeah, I

00:19:04

really, I really need to do that every time I do the weekly review. And I see this and

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like, Oh man, I need to find the time to do that. Well, just put it on the back burner

00:19:10

context. And now if I get done an hour early today, I can look at my back burner context

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and say, you know, what are the things that I can do right now to still move things forward.

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And I'll get that set up. So that's that's how I'm using it.

00:19:22

I think this is a lot of just how you work. Because when you say, if I get done an hour

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early today, I could go work on one of these. I never get done an hour early. Never. Like,

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it's because there's so much I could do that I've always looking at my context list and

00:19:37

pulling up where I'm at and working through those. To me, it sounds like your back burner

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is the equivalent to my someday, maybe. And your someday, maybe is equivalent to my horizon's

00:19:50

goals. What do you use for horizon goals then? If you're using some days for horizons.

00:19:56

Well, they're in lies another follow up action, which is to review my goals daily. And this

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was more difficult than I anticipated because I know I have some short term goals of things

00:20:13

that I want to do in the next couple of years. But what I did is I created an ever note

00:20:20

document that I can link to inside of Launch Center Pro. Launch Center Pro can create these

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shortcuts and then you can use 3D touch on an iOS device to go straight to a specific

00:20:32

document from your home screen. So I have now a document and a note inside of ever note

00:20:40

with six month goals, one to two year goals, three to five year goals. And honestly, when

00:20:45

I started writing these down, I had trouble thinking past those. And so I that this is

00:20:53

a really good exercise for me. And it was really good to get these things in writing

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because I guess I've kind of fallen into the trap where I think about these things often

00:21:02

enough where I'm like, well, I don't really need to write these down. But being forced

00:21:06

to write them down showed me where all the holes were.

00:21:09

Nice. Yeah, it still sounds ridiculous to me, but that's okay. Because to me, what you're

00:21:16

saying is for your goals or your horizons, but your some days or your horizons, to me,

00:21:20

that just sounds like a duplication. But that's me.

00:21:25

Maybe really the whole purpose of the ever note document, though, is just to get to it

00:21:31

quickly. And I suppose I could do the same thing inside of OmniFocus. I could create

00:21:38

a context or perspective that just pulled in those goals. I haven't really dug into enough,

00:21:47

I guess, how to define those things and break them down real cleanly into those different

00:21:51

categories. I'm sure it's possible, though. I just prefer ever note to do that.

00:21:56

All right, don't get me on every note. Where are you on this task management thing? Okay,

00:22:00

tell me about speed reading. You're going to speed read a mindfulness book.

00:22:04

Didn't speed read the mindfulness book, started the mindfulness book. Did sign up for the

00:22:09

speed reading course, though. And I've just been going through the introduction to it.

00:22:15

It's a roughly, I don't know, maybe seven or eight hour course it looks like, and there's

00:22:21

a bunch of exercises embedded in there as well. So maybe it'll even take longer than

00:22:24

that. But yeah, I've been going through it. I'm almost done with the first of the nine

00:22:28

modules. And there's really no set, like, do this in this time period. I've got 90 day

00:22:35

access to it. So I'll kind of keep poking around with this. But yeah, the I, and by

00:22:41

the way, the introductory module, the goal with speed reading that they define is not

00:22:46

only to improve the speed, but also to improve the comprehension. So I don't have any measurable

00:22:52

results for this yet. But when I read that, I'm like, aha, I'm totally validated. I can

00:22:57

speed read a my full book. All right. All right. I'll give you that. I want to see your results

00:23:03

on this before I even consider it because it's hokey to me. It honestly, it sounds hokey

00:23:10

to me too. But if I can get the results, then that's cool. Awesome. Okay. What else?

00:23:17

All right. The last one, have a set time for most important tasks to be done. And I had

00:23:21

put 10 AM here. I have failed miserably at this. I don't even have an excuse. But I will

00:23:29

say that I think a better indication of this might be or a better time for this might be

00:23:35

11 AM because that's when we have our daily call for Asian efficiency every day. And that

00:23:40

call is just five to minutes just to everybody's got their list that they put inside of confluence

00:23:45

of what they're working on for a company perspective that they because it confluence will link

00:23:49

with JIRA, which is what we use for task management from a company perspective. So it makes more

00:23:56

sense that I would make that my line because at that point every day, I've got to stop what

00:24:01

I'm doing and take a little bit of a break anyways for that call. So still trying to figure

00:24:07

this out, but that's one adjustment I'm going to make. Cool. Cool beans. I guess that means

00:24:13

I have to go now. Yep. Alright, so first one on my list here. I've just got a couple here.

00:24:20

One is to get back on the horse. And I guess that's partially why I'm drilling you a little

00:24:24

bit on this back burner context because I just went through my whole system and made sure

00:24:28

that everything was defined correctly. So I just went through all this myself, Mike. Sorry.

00:24:34

But yeah, I did go through everything I had in all of my some days and all of my context

00:24:41

and all the projects. And I want to talk about this a little bit later on because of today's

00:24:46

book. I have some more things that I want to continue tweaking with that. But good news

00:24:51

is I'm getting back on the horse. Omni focuses where I work day in and day out at the moment.

00:24:56

So there we go. The other one is rethinking my marketing strategies. I'm in that process.

00:25:02

I don't have an answer. I don't know that I'm going to have an answer that I can share.

00:25:06

I don't know if that makes sense, but keep your marketing strategy secret if you want.

00:25:12

Maybe it might be required. I'm not sure. It just kind of depends on what I do. But either

00:25:18

way, I feel like it could be helpful to share it. But I don't really know what it is in a

00:25:21

way to articulate it at the moment. Thus, I'm going to kick the can down the road and continue

00:25:26

mulling over it. There we go. All right. Let's talk about this apple script thing day one.

00:25:32

You're the only one that's donated towards it, Mike. Come on, people.

00:25:35

So there's one donation for Mike's nagging day one script. I'll happily write it, but

00:25:46

it's got to be worth my time. And you're the only one that wants it at the moment. So there you go.

00:25:53

I'm going to have to donate again. Just to put the number two on it instead of one.

00:26:00

And I should be clear, like if we don't hit our goal and we decide to just quit trying on this,

00:26:04

I will refund everybody on this. So it's not like it's throwing it into a black hole thing.

00:26:10

So there you go. Think about all the Kickstarter projects that you people who are listening to

00:26:16

this right now have funded in the past that you never got your reward. Maybe you spent $5,

00:26:22

$10, $20, $100. I backed a project four years ago and I still haven't received what I backed.

00:26:30

This is so much better of an investment. Plus Joel cranked this out in like 10 minutes and we

00:26:37

can start being more productive. So this is my plea to the internet. Please go to the website

00:26:43

and back this Apple script. Please, I beg you.

00:26:46

All right. Are you done with your begging session? Yep. Exit soapbox.

00:26:53

Okay. So let's go on to today's book now that we're, you know, 25 minutes into this or so.

00:27:00

Rhinoceros success by Scott Alexander. This is my choice. It's from Dave Ramsey's list of books and

00:27:06

you can definitely see that Dave Ramsey is a big fan of it since he wrote the forward for it. And

00:27:12

then at least in my version of the book in print, Dave Ramsey's book, Entre Leadership is got a full

00:27:20

page picture and promotion at the very back of this. So Dave Ramsey is a big fan of the book, for sure.

00:27:27

But this book comes from Dave Ramsey's list of books that he asks his new hires to read

00:27:34

within 90 days of joining the company. So I figure those must be good books. And I've learned

00:27:40

since we've started doing this mic that these are all fairly short books that are quick reads.

00:27:44

I think I read this one in two settings. I mean, it's a quick, what is it? 97 pages or something. It's

00:27:50

pretty quick. But yeah, Rhinoceros success. And the whole premise of the book is to be a rhinoceros.

00:28:00

Great fun. I always wanted to be a rhinoceros. Not. I really enjoyed this metaphor. In fact,

00:28:08

I have a small group of guys at our church that we have like a discipleship group. And that's kind

00:28:13

of how our men's ministry is structured is that we have these different discipleship groups. And

00:28:18

we call them squads. And a lot of the squads have some sort of name that they've attached to it.

00:28:26

So there's the Omega, Omega squad, for example. And we have been nameless for quite a few months.

00:28:32

And when I read this book, I was like rhino squad. So I shared it, I shared it with the guys and

00:28:38

they all they all really liked it. Basic premise behind it and why it fits kind of going into the

00:28:43

first talking point here is that when successful people are what makes people successful is that

00:28:50

they have this rhinoceros mindset where they charge every opportunity full speed instead of

00:28:56

settling for the pasture like the cows. And then the other thing that I really liked here in the

00:29:02

point that I really makes this work with the squad is that rhinoceros also have two inch thick

00:29:10

skin. So that means that they'll get knocked down. But it just ticks them off. It doesn't really hurt

00:29:15

them doesn't take them out. They get back up and they keep charging even harder. And so when you

00:29:20

when you think about that from a I guess religious Christian context in terms of discipleship,

00:29:26

like that's what we want to do. We stuff will happen. Things won't always go the way we plan.

00:29:31

Negative consequences or negative circumstances will occur. But what do you do when that that

00:29:38

happens? Do you feel sorry for yourself? Do you sit and lick your wounds or do you get back up

00:29:42

and do you keep going? And that's kind of what our whole men's ministry like the mantra has been

00:29:47

lately is like just you know keep going keep growing. And so this just seemed like a perfect fit.

00:29:52

And you know coming back to the the difference between the cows and the rhinos like I totally

00:29:58

that really hit home with me. And I don't know why he obviously takes this animal analogy throughout

00:30:04

the the entire book. But it just seemed very very simple and straightforward and very approachable,

00:30:14

very doable to make that mindset shift in the way that he presented it from being a cow and just

00:30:21

being okay with with where you're at never thinking about the future just settling for whatever is

00:30:27

placed before you versus choosing to be a rhinoceros choosing to look to the future choosing to see

00:30:34

those opportunities that honestly in everybody's life those opportunities are there. And it's just

00:30:40

the way he presented it just seemed like all you have to do is start looking for them. All you have

00:30:45

to do is make this one mindset shift and once you start seeing these things then obviously the

00:30:49

second part of that is taking the action and charging those things. But really the first step of this

00:30:55

is just making that choice that maybe there's more than than the pasture. Maybe there's more than

00:31:01

what I have or what I see or what I'm accustomed to what I'm conditioned to right now. And I think

00:31:09

that that honestly is the most important takeaway from this book for a lot of people. Now we've read

00:31:16

a lot of books along the same vein for bookworms so this isn't necessarily a new idea to you and I

00:31:24

like we've kind of heard this stuff right over and over and over again. But I think for the average

00:31:29

person who's who's going to pick up this book and I totally get why Dave Ramsey would want every

00:31:34

single one of his new hires to read this because if you're coming into a company or an organization

00:31:39

and maybe you haven't read a book every two weeks like we do this is a very approachable

00:31:46

phenomenal place to start. Yeah that's right. Yeah I love the the metaphor here of the rhino

00:31:54

just because I think about how big of an animal they are and how dangerous they can be. And I think

00:32:02

of how like I've seen some videos where rhinos charge a truck and it just obliterates the truck.

00:32:09

Like really you want me to be a rhino this big lumbering animal but you think about how powerful

00:32:15

they are and how much they get accomplished and how little gets in their way. And if you use that as

00:32:22

translation into how you do your work and how you do life it can make a big difference. And I

00:32:29

loved that difference. So I'm a farm kid so looking at the cows and like oh yeah they're lazy for sure

00:32:36

unless you get a fire under them somehow which takes quite a bit they're just going to mosey

00:32:42

on the way they want. But don't have any rhinos on your farm? No not exactly though I did go to a

00:32:49

buffalo farm once and the buffalo metaphor would be a good one too. Those oh my gosh yeah definitely.

00:32:56

Don't set them off. I the okay I'm going to digress here a little bit but if so if you're

00:33:03

raising cattle the general way to move cattle from one place to another get behind them and push

00:33:08

them where you want them to go. You don't do that with buffalo. Because you really can't push them

00:33:15

where you want them to go. They tend to turn and they go off on the sides and they don't really go

00:33:20

straight away from the thing that's behind them. Instead what you have to do is you have to lead

00:33:25

them. But buffalo don't just mosey from place to place they run like full speed from place to

00:33:34

place. So think about that. I need to get in front of say a hundred buffalo and lead them to the

00:33:40

next pasture but they're going to run full speed and they run faster than me. All right you got

00:33:47

to be clever with how you pull that off. I've done it once I'll never do it again.

00:33:51

Yeah there's a there's a lot of analogies that could be made or a lot of similarities between

00:33:56

the buffalo and the rhinosaurus I believe or I feel. I read I think it was procrastinated on

00:34:01

purpose by Rory Vadon at one point and he actually talks about buffalo and how they can sense a

00:34:07

storm approaching and what they'll do is they will literally charge right at the storm and

00:34:15

that's beneficial because if you just keep running through the storm you'll actually get

00:34:19

through the storm quicker than if you just stood in one place and just let it come at you. And so

00:34:25

in a sense they're charging the storm in that scenario and that's obviously the big crux of what

00:34:34

Scott Alexander is saying in this book is you have to have to charge those opportunities but I think

00:34:37

it's not just opportunities it maybe also could be hardships and seasons that you have to go through

00:34:43

Winston Churchill said it this way if you're going through hell keep going. Yeah and Scott

00:34:48

Alexander talks about how the the difference here between a cow and a rhino is literally just what

00:34:55

they believe and he actually says that cows don't believe so they don't try. So literally all it takes

00:35:01

to switch from being a cow to being a rhino or a buffalo if you prefer is believing that you can

00:35:10

you can do it. I think when I first got when I read like the first chapter of this I set it down

00:35:18

and my wife was sitting on the couch across from me and I just told her like this book is silly.

00:35:24

Like this is just this is ridiculous. It completely is. He wants me to be a rhinoceros

00:35:31

like literally he wants me to be a rhinoceros like that's exactly what he's getting at.

00:35:36

But when you go through the whole thing and you start to notice all the nuances of how

00:35:40

how a rhinoceros lives and how they get through circumstances and get through difficulties or

00:35:48

take on opportunities it's full steam it's not like you're going halfway or you're like I think I'll

00:35:55

just go three quarter speed here and see how it turns out. I'm going to you know to use one of

00:35:59

the other books that we we ooch our way into it. No just go full steam. Like that's the the catch

00:36:05

here is that whenever you make a decision to go on something go a hundred percent like charge

00:36:11

as fast and hard as you can and yes you're going to have some bumps along the way but he

00:36:16

I mean he talks through some of that and I think it's interesting to at least make the correlation.

00:36:20

Yeah definitely and it really gets into the next point that you have on the outline here the

00:36:26

magnifying glass analogy because you can't charge at something if you're if your focus is really broad

00:36:34

or if you keep changing directions you have to have a focal point one spot of intense focus

00:36:40

that you are charging towards in order for this to work. Yeah and I have this as an action item for

00:36:47

for us to talk to a little bit later but just knowing how to focus so I guess back up here for

00:36:52

the listeners the magnifying glass analogy. Think about if you have a magnifying glass it's a sunny day

00:36:59

and you hold it over say some sticks of some sort that focused light if you get it just right or

00:37:05

an ant or an ant we won't talk about that if you keep it focused you can start a fire and

00:37:13

you're not going to do you're not going to start a fire with a magnifying glass if you keep moving it

00:37:20

or if you leave it at a broad focus like you're just not going to do that that's essentially what

00:37:26

he's getting at here is if you want to start a fire you need to be laser focused on one thing

00:37:32

and charge towards it full steam like that's what he's getting at but if you're spread out if

00:37:38

you're bouncing from thing to thing and using something like a back burner context when you

00:37:43

can't stick on one thing if you're going to go around and around and around with some

00:37:50

and with some projects and such and not stick to one you're not going to accomplish it that I mean

00:37:56

Sean Blanc was talking about this just the last time we recorded with his focus on one project in

00:38:03

his six week work period he picks one thing and that's all he works on for those six weeks and I

00:38:10

will guarantee you he's going to get a lot done on that project potentially complete the whole thing

00:38:15

in that six weeks time because it's a hundred percent of what he's spending his time on so he's

00:38:19

going to start quite a fire with that magnifying glass doing that so I love that analogy because it's

00:38:25

it's very applicable to so many areas that I have in my life that I sometimes want to have

00:38:31

three or four projects going at one time that way if one gets stalled I have the other one to work on

00:38:35

but I think if I'd scale back a little bit I'd be able to accomplish more because it comes back to

00:38:46

how many times have we talked about multitasking and that doesn't work out despite our desire

00:38:51

to get it to work out it I think it can apply even at a larger level when we think of multitasking

00:38:59

we think of I've got three things I'm doing all right now which you're not actually doing you're

00:39:03

just tasks task switch task switching really quickly but I think you could do the same thing

00:39:10

with projects if you have too many projects going on you find yourself switching back and forth

00:39:14

you may do one one day another the next day a third the third day like you may do that but

00:39:20

unless you're able to narrow it down and work on one at a time like if you can do that I feel like

00:39:27

it has to have the same effect like you could still get a lot more done if you're charging towards

00:39:31

one instead of trying to spread yourself thin I'm rambling I completely agree the problem is that

00:39:38

life is going to get in the way so for example we did the 12 week year and according to 12

00:39:45

week year framework it's kind of this approach where you don't want to spread your attention

00:39:50

in your focus so thin but they it still advise you to pick two or three different things that you

00:39:57

want to get done in a 12 week period so I think if you are able to do what Sean Block mentioned

00:40:02

where you just have the one project that is the ideal scenario I have not been in a scenario where

00:40:09

that would work for me personally but if that would work for you definitely definitely do that

00:40:15

the problem that I've experienced even with the 12 week year planning though is that I can

00:40:23

personally identify these are the two or three things that I want to get done in the next 12

00:40:28

weeks but there are other people around me who also are involved with different projects and things and

00:40:35

if I could just get everybody to all the time have everything documented of exactly where

00:40:42

everything is and everything that they're feeling about a particular project and I could just go

00:40:45

look at this dashboard that would be ideal but that doesn't happen and so things will happen and

00:40:51

oh we got to get this done and what that means is that I have to be flexible and I have to shift

00:40:56

my plans and I have to sometimes even alter the two or three big things that I've identified as

00:41:02

I want to get done that happened with me this last quarter because at the beginning of the quarter

00:41:07

we kind of redefined what this product that we were launching for Asian efficiency is going to

00:41:11

look like and the scope of it definitely increased the results are going to be much better the

00:41:16

product is going to be much better because of the decisions that we made but what that means is

00:41:20

that one of my other big projects that I wanted to work on personally I didn't have the time of

00:41:25

the resources in order to do that so my whole 12 week year kind of got thrown out the window in

00:41:29

a sense because of changing it work priorities and it doesn't have to be work it could be

00:41:35

church it could be any other team or organization that you are a part of it could be something

00:41:39

that happens in your family and there's just too many inputs I personally believe to say like okay

00:41:47

I'm going to write this down this one thing is written in stone but the principle definitely

00:41:51

applies and I'm definitely going to apply it as much as I as much as I can and that's the great

00:41:56

thing about a lot of the stuff that we talk about on this podcast is it's kind of presented

00:42:00

as the ideal I mean the people who are writing these books they're framing it in a way as like

00:42:05

all you need to do is this one secret thing just change this one thing and your life is going to

00:42:10

be completely changed forever and I get that from a marketing perspective especially they want to

00:42:16

make those outrageous claims but in reality you don't I guess let's just like mention the 10x rule

00:42:24

for example if you were to apply that to the T you might get 10x results but even if you were

00:42:31

not to apply it all the way and this is maybe blasphemy with 10x specifically but my point is

00:42:38

that if you apply the principles and you take any action whatsoever you are going to get

00:42:43

increased results maybe you only get 5x results because you messed up and you didn't do it quite

00:42:49

right or you didn't have quite as much time to devote to this thing as you thought you did or maybe

00:42:53

you're not Gary Vaynerchuk and you do need more than three hours of sleep a night you know you can

00:42:59

still you can still move the needle and you can still move the needle significantly if you were to

00:43:04

5x your your productivity or your results that's still considerably better than where you are right

00:43:10

now and you're much much further than you would have been if you just sat in the pasture like the

00:43:14

cows that's an important point the whole we've got different lifestyles and different ways of

00:43:21

like take my business for example it's multifaceted there's a lot of different things that I do

00:43:27

from consulting to web development to director of IT you know searching for patents I do a bunch

00:43:33

of things they're just so drastically different that I end up being spread fairly thin across to

00:43:42

all that but I've figured out how to do the whole balance of recharge and breaks and stutch and

00:43:47

go back and forth so I'm really good at that but the question that people sometimes ask me is are

00:43:53

you doing too many different ventures and most of the time I'll tell you no every once in a while

00:43:58

I if I'm in a week moment I'll tell you yes but most of the time I'm going to tell you no simply

00:44:04

because I know that having multiple facets to my business is what gives me a lot of the creativity

00:44:11

to do things uniquely and re-energizes me to do the others better so if I'm spending a lot of time

00:44:19

doing web development and I make that the one and only thing I do then if I mean one I would

00:44:26

have to quit being director of IT I'd have to stop doing the consulting stuff I'd have to stop doing

00:44:31

some of the patent searches that I do you know those things would have to to be gone but

00:44:37

I rely on those to get breaks from writing code and to go have conversations with you Mike like

00:44:44

I need those breaks and those separation points so I'm okay with having multiple ventures going

00:44:51

at one time the question is how many is too many and where do you draw those lines and can you

00:44:56

create the balance on each one of them and with each other I think you're right I think it's

00:45:01

subjective in each person you have to have your own thought process on how to find the balance

00:45:09

between them you know I work a lot of hours in a week but I'm very good at balancing that with my

00:45:13

family to make sure that I'm spending a lot of time with them as well but people don't typically

00:45:18

see that they see me working 70 hours a week and wonder how and why like let's just it's the way

00:45:23

that I'd like to live it's the way that I like to do things you know you've got down here design

00:45:27

the life you want to live I like to live that way like that's the way I like things and you know I

00:45:33

can get a lot done I love doing that but I also know that creating the give and take between those

00:45:41

different sectors is what gets me excited so I'm going to keep doing them despite what people

00:45:46

tell me to do yeah and if you were to dig deeper I would say there's a good chance that while you

00:45:54

say like you like doing the podcast recording because it's a break from what you normally do

00:46:00

but there's probably some common threads between the different things that that you have said yes

00:46:07

to at least that's my own experience is that I have a lot of different projects and things that I do

00:46:13

as well but there's synergy between them all and that's what provides the intrinsic motivation to

00:46:19

keep going with these things and yeah like you said design the life that you want that's from page

00:46:23

23 in the in this particular book and that's kind of where the goals come in and I was kind of shocking

00:46:29

when I went through that like I really don't know exactly the life that I want I guess because I

00:46:36

can't put it down on paper and how many times have we talked about come up I know I know and there's

00:46:41

probably a lot of people who listen to this who are in the same boat by the way so I would challenge

00:46:45

you to do the same thing they're screaming at you right now and there's different aspects of

00:46:50

this okay so like I have a vision for the type of the type of place I want to live my perfect day

00:46:57

that sort of thing but that's different than a three to five year goal necessarily and that's not

00:47:03

to say one approach is necessarily better than the other you know I have this vision of waking up in

00:47:10

a house by the lake sipping my coffee looking over the sunrise you know going out sitting on the dock

00:47:17

well while I'm doing my morning ritual sort of a thing okay that's not a three to five year goal

00:47:22

necessarily but that still it accomplishes in a sense the same sort of purpose because it provides

00:47:28

the the why behind what I'm going to do on a daily basis and you could also take this approach with

00:47:33

like the six different horizons it's the same goal from a gtd context you want to think about where

00:47:39

you want to be your life goals and then from there break keep breaking it down keep breaking it down

00:47:44

keep breaking it down ultimately what you want to get down to is why are you doing what you have

00:47:49

agreed to do on a daily basis so coming back to designing the life that you want to live

00:47:55

I think that synergy is a very important piece to it if you know if you know if you have your

00:48:01

vision you know your why you know what really gets you going so we've talked about core values

00:48:05

before like that's one of the things that really gets me going is helping people make the most

00:48:09

of the of what they've been given whatever that looks like so that means that the work that I do

00:48:15

at Asian efficiency that that fulfills that that vision that the why behind the productivity things

00:48:22

that I do at Asian efficiency that that drives that because I am creating content that is going to

00:48:28

help people solve problems that they have so that they can create more time to spend with the people

00:48:31

that they they really want to be with you making time for the things that are important same thing

00:48:37

with the work I do like I do video modules for screencasts online I write occasionally for this

00:48:41

sweet setup we do bookworm the goal with all of these things is to help people create more margin

00:48:47

in their life so that they can take advantage and charge at those opportunities that are there

00:48:52

but they just don't even see them because they're head down in the day-to-day stuff and I just got

00:48:57

to get through this thing I just got to do this next task I just got to finish this project I just

00:49:01

got to meet this next deadline and if you never look up you'll miss all those opportunities and

00:49:07

you will never get to the life that you want to live got you excited um I I know that for me

00:49:15

something that I absolutely love to do is learn this is partly why I love reading books and partly

00:49:21

why I have so many different ventures that I get involved with because I love learning about

00:49:26

new sectors new technologies new ways of doing things but I also love learning how and why people

00:49:32

do what they do and if you look at all the different little aspects of my work or just

00:49:40

having conversations even when I'm not at work you know just in general I just love being

00:49:45

I love learning and gaining knowledge about how things operate and how people operate so

00:49:53

taking that that's where I step into a quote that he had in here which was by was it by Jim Rohn

00:50:02

don't let your learning lead to knowledge let your learning lead to action and I love learning

00:50:09

but I love getting things done with it and helping like I like using it to do things which is where

00:50:15

the coding and things come in because it's knowledge that I have that not a lot of people

00:50:20

have despite how many schools think they can give it to you um but I think that applies maybe yeah

00:50:26

it's probably a bit of a jab there anyway I think that applies a lot to bookworm and what it is that

00:50:31

we do here we love to learn and pick up knowledge about a specific uh concept a specific idea through

00:50:39

an author's lens in a book that they've written and we always do our action items and we try the

00:50:47

best we can to be accountable to those and that in and in and of itself is the main purpose of bookworm

00:50:55

like let's take some knowledge let's go through a book dissect it and determine what we're going

00:51:01

to do about it don't just sit on it do something about it thus bookworm yeah in fact on page 20 he

00:51:08

says we become the product of three things the people we associate with the books we read and

00:51:12

the media we listen to and I'm like oh bookworm checks all three of those boxes check check check

00:51:17

go bookworm yeah so the the next point on here is one that I put on and that is choose to become

00:51:29

the happiest rhino and this is it a very simple it just just it means this me how many times we

00:51:36

have things like this or you could just do this all you have to do is choose it like there's there's

00:51:41

more to that than we realize like your mindset makes a big difference oh my gosh yeah it's probably

00:51:47

the the most important decision that you can make is your mindset or your attitude and how you're

00:51:52

going to approach the the different things that are going to happen to you throughout throughout

00:51:55

the day and it's important because you can't control what happens to you but you can control

00:52:00

what you do with what happens to you or how you feel about what happens to you and

00:52:04

if you were to go back and study pretty much anybody who survived like the World War II concentration

00:52:11

camps like Victor Frankl for example this is a guy who wrote Man Search for Meaning and his job in

00:52:17

the concentration camps was to remove the bodies from the gas chambers I mean the worst

00:52:22

worst circumstances you can possibly think of he's got to remove the bodies of loved ones who

00:52:27

have been exterminated you know but he actually said something and I'm probably going to mess

00:52:32

up the quote but he said something along the lines of everything to be taken a man except for

00:52:37

your attitude and that makes all the difference and I've seen different documentaries and stories

00:52:43

from other people who have survived those World War II concentration camps and they're all just

00:52:47

super happy super bubbly people who they all say the same thing they're like I refuse to let the

00:52:52

Nazis control my attitude I refuse to give them that and we give that to people and things all

00:52:59

the time we make that decision every single day when something doesn't go exactly the way that we

00:53:03

want it to we get negative and we get pessimistic and it's just it makes everything so much harder so

00:53:11

this this quote here choose to become the happiest rhino when I read that it jumped out at me because

00:53:17

it's like yeah that's a very simple decision that is totally within your control every single day but

00:53:22

what I liked about this section is that he also gives some practical tips for how to maintain that

00:53:29

so he's got like a logical progression here and he's got a actually pretty ridiculous looking

00:53:33

picture of a rhinoceros all dressed up he says look good and you will feel good feel good and

00:53:39

you will charge when you charge you will succeed and when you succeed you will feel good and at that

00:53:45

point it is now cyclical and a lot of things in life are cyclical like that we don't even realize

00:53:52

it but we're the product of our choices we're who we are who we will become is determined by the

00:53:58

things that we do daily our daily routine our rituals and so what he's making what he's saying

00:54:02

here is that there is a cyclical there's a cycle here that is associated with being successful

00:54:08

success is something that is approachable by anybody and in fact he says

00:54:15

well on page 12 he says success is there for anyone who will get off their butt and charge it down

00:54:22

but he said that somewhere else I'm trying to find the the exact quote oh page 45 there is

00:54:28

absolutely not one bona fide genuine excuse for not being super successful but the trigger here

00:54:33

between getting stuck in a negative cycle or making the transition into a positive cycle

00:54:39

is that decision about your attitude and choosing to be the happiest rhino regardless of your

00:54:43

specific circumstances I think there's a lot of there's a lot in there but the part of

00:54:52

this whole book that I just I really resonated with was get to work and take action charge go

00:54:59

full steam ahead I've I've said that a few times in this podcast was probably a bit redundant but

00:55:04

I really resonated with that because there's so many times when I get up in the morning Mike and

00:55:10

I'm just like I just don't want to do I don't want to do a whole lot like okay I've got my list I'll

00:55:15

work through it but I'm gonna meander my way through it and cherry pick the ones I like

00:55:21

and go through them and I'll be okay with that and what I've learned is that

00:55:25

especially from reading this book is that that doesn't necessarily get me where I want to be

00:55:30

I can get a lot done I can accomplish a lot I can look successful with that process but I don't

00:55:36

necessarily feel successful in that process but at the same time I also know that if I have

00:55:44

that list put together and I crank my way through it and I do it as best and as fast as I can like

00:55:51

a rhino I feel pretty darn good at the end of the day and you know if I do my journaling process

00:55:58

at night so whenever I'm journaling in those days when I've done that I tend to write a lot more

00:56:04

because I'm pretty excited and I was like okay now how do I manufacture this again tomorrow like

00:56:10

how do I yep and I come back to what was it the second book we read the willpower instinct like

00:56:18

the whole process of self-discipline is huge here because if you if you get up and you think about

00:56:25

I'm a rhino I'm gonna charge full steam today I'm gonna take off and if that's your mindset from

00:56:32

the moment you get up and he talks about this time and time again the moment the alarm goes off

00:56:36

you need to bounce out of bed and charge like immediately like there's a lot to that like that's

00:56:42

not easy to do but if you can pull off that one step it sets off the day to be a kind of a flurry

00:56:49

of things to get done at least for me it does and it's that process I did it a couple times

00:56:54

this past week just because I wanted to try it and it it it can have a pretty big impact and this

00:57:01

is what led me to some of this whole list thing because I made some big changes to some of my

00:57:06

rituals piece I'll get to that when we get into action I'm sure shortly but

00:57:10

going through and just being very specific with how I put a list together and trying not to put

00:57:17

things on my what I use as a dashboard in Omni Focus trying not to put anything on there that's not

00:57:25

absolutely necessary and important and then cranking my way through it and then going to my contexts

00:57:32

instead of working off of like a to-day list like that has been pretty big for me because

00:57:38

I get a lot more done honestly the less the fewer MITs the most important tasks I put on that list

00:57:44

the more I get done which is odd but I think it has more to do with I have fewer on my I have

00:57:51

to get this done list and I crank through it crazy fast which gets me excited and then I can move on

00:57:57

to all the other lists and crank through those as well so it's it's a way of you know to come back

00:58:04

to your cyclical process it's a cycle of the more I get done the more I want to get done and this

00:58:09

process of being a rhino and trying to have that mindset from the moment your alarm goes off in

00:58:14

the morning to me that's a great way to to you know kick the dust and get rolling for the day and

00:58:20

create that whole flow process that Mahali's always telling us about.

00:58:24

I'm gonna eventually we're gonna have to read his book I know or was it is it research papers

00:58:30

that he writes I don't know I feel like I haven't seen a book title for him for some reason probably

00:58:35

both I believe he's got a book called flow okay maybe that's where it comes from which would be

00:58:40

very appropriate for a book for me I can give any like borderline mascot for us yeah there's a

00:58:48

there's a phrase that Scott Alexander uses in here to describe what you were just talking about

00:58:51

he says go full rhino which I like yeah but he uses it in the context of page 56 go full rhino

00:58:59

in six areas of your life financial work family physical social and spiritual so it's kind of the

00:59:05

whole wheel of life idea if you're familiar with that exercise where you kind of rank where you're

00:59:10

at in these different categories but I think that there's some context missing in this specific book

00:59:17

that we get because we've gone through books like the 12 week year where we know that you can't go

00:59:24

full rhino in all of these different areas at the exact same time because if you were to go full

00:59:30

rhino in one area where you want to improve and then the moment that you try to go full rhino in

00:59:36

all of these other areas as well you've just lost all your momentum in a specific direction

00:59:41

so I get what he's saying I know why that kind of stuff isn't in here because this is kind of

00:59:48

like the personal NBA where this is a topic that you could really dive deep in just like the 12

00:59:53

week year guys did but he's just trying to condense it into the 80 20 in a couple of pages

00:59:59

but I think it's really important to call out if you're listening to this episode that you can't

01:00:07

try to do everything like he exactly like he frames it on page 56 you have to pick just a couple of

01:00:15

these to focus on or you will sabotage all the momentum that you may be able to make and so the

01:00:21

wheel of life exercise really the idea is that you identify you you rank where you think you're at on

01:00:27

a scale one attend in these different areas and then you focus on the lowest one you try to bring

01:00:32

that one up and the reason that you focus on the lowest one is that that's the one where there's

01:00:36

the most room for growth and so that's the one where as soon as you start paying attention to it

01:00:41

you're going to get the highest return on your investment of your energy your attention your

01:00:46

focus your willpower if you are already going to the gym five days a week and you're running

01:00:53

five miles every day then saying well I'm going to lose 10 pounds that's going to require a very

01:01:01

significant amount of effort above what you're already putting in but if you're focusing on if

01:01:06

you haven't gone to the gym in months and you say well I'm just going to go to the gym a couple

01:01:11

times a week and I'm just going to walk on the treadmill you will see instant results if you if

01:01:17

that particular area you know is a four instead of a nine and you're trying to you're trying to take

01:01:21

it to the next level this comes back to the the magnifying glass you can't charge in six different

01:01:27

directions at one time you can't do it you got to focus on one and run with that now something he

01:01:33

does point out is that whenever you go full rhino and you start charging you're going to have problems

01:01:39

things will break people will get angry it will happen but this is where the two inch thick skin

01:01:45

comes in because you're going to have a problem something's going to come up someone's going to

01:01:49

get angry but if you're running full speed and you've got that two inch thick skin what seems what

01:01:56

could seem like a very big problem to a cow lazy old cow in a field is a non-issue for a rhino

01:02:03

because you're much bigger you're six thousand pounds you're not two thousand pounds you're bigger

01:02:08

and you've got more toughness into you but he does point out that those problems are a good sign

01:02:15

because it means that you're making headway I see this quite a bit with some of the development

01:02:20

stuff I do it especially if it's my own project I always always get the haters and the trolls who

01:02:26

are angry and upset with what I'm doing and I have found that if I continue running full speed

01:02:33

that I tend to just ignore those run with them continue building the thing and time it's all said

01:02:40

and done it's way better than what they thought it was going to be so if I if I were to stop if

01:02:47

I were to pause stop charging and listen to that then most of the time I'm either going to delay

01:02:54

the the release of it it'll be a different product not as good as it could have been

01:02:58

and you end up with something that's subpar versus what you would have had whereas

01:03:03

if you go full rhino you go full steam ahead and you charge and you go towards your goal

01:03:08

those don't even become a consideration they're just a second you know they're a second tier

01:03:14

nuisance it's a fly trying to stop a rhino running at a hundred miles an hour yeah and the bigger

01:03:20

the goal or objective that you have the bigger the vision the more problems are going to to

01:03:26

arise and that's why I put on the outline problems are a good sign because he says back on page 16

01:03:34

he says think big rhinos don't charge a jackrabbits atom bombs are not used for the 4th of july the

01:03:38

energy of Niagara Falls is not used for taking a shower but with any big project those are some

01:03:45

good visuals yeah I know which is kind of why I like that quote but with any big project you're

01:03:52

going to have these difficulties that you're going to have to overcome I actually have a

01:03:56

a friend here in in Appleton where he's working on this big project he's trying to

01:04:01

have a an office complex and a co-working space and a startup accelerator like all in the same

01:04:10

space which in the mid midwest in general but in Appleton particularly it's not a huge area

01:04:17

that's kind of unheard of I mean there's there's a enough of a startup community here where it

01:04:23

could work but he's the one who's kind of spearheading this thing and driving it forward and he's

01:04:27

meeting with the developers and he's meeting with the city and every single meeting he was telling

01:04:32

me they're basically saying nope this project isn't going to work because of this and he said that

01:04:38

at first it kind of bothered him but at this point he's just kind of understood that

01:04:41

it's part of the process when they say nope not going to work that's just an obstacle that you

01:04:46

have to overcome and with the developers that he's working with the same sort of thing they're like

01:04:50

oh don't don't feel bad this is all part of the process you know you just keep overcoming the

01:04:54

next hurdle and the next hurdle and the next hurdle and the next hurdle until eventually there are

01:04:57

no more hurdles and so that's what it that's how I view this like going full rhino it's almost

01:05:04

like like you were saying that it's a second degree nuisance it's flies on your skin that you're

01:05:08

just swat and away with your tail or whatever they're not really they don't really have any

01:05:12

ability to throw you off course or to get you to stop but a lot of times we we let them because

01:05:19

we lose our focus and we don't keep charging like he's talking about and there's another quote in

01:05:25

here which I liked there are a lot of really really good quotes in here I'm trying to find this

01:05:30

one notable book I found yeah definitely oh uh dr. Robert Schuller said it is better to attempt

01:05:36

something great and fail than to attempt nothing and to succeed and that's kind of what you're

01:05:42

talking about with the projects like specifically from an internet marketing business standpoint

01:05:48

you can settle very easily you can say well these these videos that I created or this thing that I

01:05:55

wrote this is good enough I'm just gonna ship this I'm just gonna get that out there and there's a

01:05:59

lot of value in that I totally understand that when it came to my book the last I wrote it in I

01:06:04

think eight months and the last two months all I did was revise things that I had written over and

01:06:10

over and over and over and over again we eventually got to the point where it's like this is not

01:06:14

producing any additional value I just need to ship this thing and once I get it out there then

01:06:18

I'll be okay with whatever is out there so it's not nitpicking all these additional little details

01:06:23

but it is thinking bigger like I could write this thing or I could make this thing and this would be

01:06:29

maybe good enough this is going to be average this is comparable to what other people are doing in

01:06:34

the industry I mean you can apply it to just about any context that you you want but if you were to

01:06:40

approach it with the rhinoceros mindset what you would say is how can I make this thing the absolute

01:06:46

best thing that I can I can produce how can I put this put something out there that I'm really

01:06:52

really proud of and when you have that mindset and that's kind of the approach that happened and

01:06:57

with through my 12-week year office first quarter is we took that approach with the product that

01:07:01

we're developing for Asian efficiency where it's like well yeah initially we were going to do this

01:07:05

and we could do that that would be easy but this would be a much much better product and it would

01:07:10

help a lot more people it would solve a lot more needs if we did this instead and yeah it's more

01:07:16

effort yeah it's going to be more money but it's worth it because we want to put something out there

01:07:21

that is really going to provide solutions for people we don't want to just throw a product out

01:07:26

there so that we can make more money now obviously the money and the financial aspect of it that's

01:07:31

essential to any business but I really like the the Walt Disney mindset there where I believe he

01:07:37

said that we don't make movies to make more money we make money so we can make more movies

01:07:42

I think it's an important point because there's so much of what we do

01:07:47

where like what like use the analogy we were talking about earlier with the flies on a rhino

01:07:51

if you're charging full steam ahead the flies don't have a chance to land on you like you

01:07:56

you don't even have the opportunity for those things to bug you at all like you you have those

01:08:02

issues and they become something somewhat of a nuisance when you're sitting still not doing

01:08:07

anything when you're just grazing up around the field like a cow like how many cows now most people

01:08:13

probably don't get close enough to cows in a field to know this but if you go stand next to

01:08:17

some cows if they'll let you in a field you'll notice they got flies all over them like they're

01:08:22

just always trying to get in their eyes trying to get up their nose or swan on with their tail

01:08:26

but if you're a rhino and you're running and you're charging they can't land on you they can't even

01:08:32

keep up with you so of course they're not going to to land on you and become a nuisance you may

01:08:38

bump into some brush here and there it may try to scratch you but that's minor in comparison to

01:08:45

if you ran into a brick wall like that would hurt but you know those are a good sign and in

01:08:50

general because you know that you're at least headed in the right direction what's your you

01:08:54

gotta think calls them uh he calls them landmarks of progress and he also says on page 66 that when

01:09:02

cows call you stupid or foolish it would sheep tell you that you're going to regret something

01:09:06

you know that you're on the right track keep charging so that could be a landmark of progress

01:09:10

as well and sometimes that is the the problem is that people are constantly telling you you're

01:09:15

not good enough you can't do it but what you have to do is you have to resolve internally that yes

01:09:22

i am good enough i can do this and that's really the theme of the last several books that we've

01:09:26

we've done on bookworm is that success is out there it's not exclusive to any person or group of people

01:09:34

all you have to do is go take it and if you believe that you can you can and so i mean i guess the

01:09:39

takeaway there is that it is also very important who you surround yourself with who are you allowing

01:09:46

to speak into your life and this uh kind of comes back to the whole podcast idea because i've found

01:09:54

that uh podcast the the podcast medium i really really enjoy i tend to be listening to podcasts

01:10:00

when i am traveling in the car i'll listen to it on my my bluetooth or i'll be listening to it when

01:10:06

i'm doing chores i can't listen to podcasts when i'm i'm working but if i'm going to the gym or

01:10:12

anything like that i'm usually listening to podcasts and i'm selective about the podcast that i listen

01:10:17

to there are some podcasters that i really enjoy listening to them they're very entertaining but

01:10:24

they are also very negative and cynical and i've had to cut those out because i've found that if i

01:10:31

listen to a lot of that stuff i would become very negative and cynical and something is it's

01:10:37

interesting to me that something as simple as even being selective about which podcast that you you

01:10:42

listen to can totally change your mindset and so hopefully you know as you're listening to bookworm

01:10:49

that this is helping change your mindset in in for that for the positive and that kind of gets into

01:10:55

the last point here which i think is what you're going to ask about the worst possible condition in

01:10:59

life is to be cool right the point point he makes here is to get hot and to show some emotion

01:11:04

be passionate about something and going back to several of the other books that we've read

01:11:10

if a passion crisis is really a vision crisis if you're not passionate about something it's

01:11:15

because there's a disconnect with the vision that that you at least believe that you have and

01:11:20

again going back to what we're talking about the beginning write it down as i learned you know you

01:11:27

need to write it down because that vision that vision provides all the motivation that you need

01:11:32

to accomplish any goal but if you've never written it down then that passion isn't going to be there

01:11:38

and that passion is really the key that passion creates the momentum which is what makes charging

01:11:45

successful you can't just walk up to a brick wall even as a two thousand pound rhinoceros and expect

01:11:51

it to break or fall over but if you're charging at it full speed you can bust through that thing

01:11:55

and there's a lot of there's a lot of situations like that uh speaking from my own life and personal

01:12:02

experience where it just feels like there's this this lid there's this barrier and there'll be

01:12:11

lots of opportunities because problems are going to arise for you to justify an excuse quitting or

01:12:17

giving up or completely changing your direction but if you know that you know that you know that

01:12:22

this is this thing is moving you towards your desired outcome this thing is actually going to

01:12:27

help you accomplish your vision that's when you just resolve that no i'm at charges thing full speed

01:12:33

something's got a given it's not going to be me you know and uh i guess that's one of my my

01:12:39

takeaway is not a specific takeaway but just one of the mindset shifts that i want to make is

01:12:43

apply that that passion to everything that i do whatever i have agreed to do do it with everything

01:12:50

that i have don't tiptoe around the edges and don't just go through the motions but i'm going to do

01:12:58

something let's make it awesome there's a quote on page 21 that i wrote down that i really resonated

01:13:06

with because there's so many times that we we tend to want to create a life that is perfect like

01:13:14

as humans we like to get away from all the negative stuff in our lives and we want to

01:13:20

just have it to be easy i don't have to do any work things just come and go easily but page 21

01:13:27

just as weeds grow in the most beautiful gardens life will always have negatives to contend with

01:13:31

and i love that because one we have a lot of gardens in our yard and there are always weeds in

01:13:40

those gardens and we're always picking them out you always keep an eye out for them try to clean

01:13:44

things up you do some things to try to mitigate them coming in the first place but you're always

01:13:49

going to have a few that you need to deal with and some of them creep up on you and become

01:13:53

bigger than you want before you have to pick them out and sometimes they're just small and you can

01:13:56

get them when they're little and again sometimes you can prevent them from coming at all but i like

01:14:02

that that whole analogy there because it's a way to see you know even if i'm charging as a rhino

01:14:08

there are still going to be some things that try to slow me down some things that try to get in my

01:14:14

way and you're going to have to deal with those you know that's life there's going to be negatives

01:14:18

you need to learn how to to have relationships how to have the people skills to to communicate

01:14:23

with other people you're going to have to learn that stuff and it's something that you're not

01:14:27

going to be able to get away with if you want to have a fulfilling life so i love a quote i'm done

01:14:32

i quit ranting on it now so should we get into action items yeah let's jump in all right so

01:14:42

i've got three specific action items uh the first one he talks in in the the book about the power of

01:14:51

affirmations and this is not the first time that i've heard this and it is not the first time that

01:14:56

i have said that i'm going to do this but it is the first time i believe that i've thrown it out on

01:15:01

the internet so hopefully you can hold me accountable to this but i want to create a list of affirmations

01:15:08

that i read through as part of my daily routine so these are specifically framed as things that

01:15:18

i want to have accomplished in the future but the key to these affirmations is that they have to be

01:15:24

written in past tense like i have already achieved them and kind of the belief behind this if you were

01:15:30

to dig into it is that saying these things out loud will create the confidence and the belief

01:15:37

internally that yes i can do these things and then obviously like we talked about in this book the

01:15:43

belief is the key between making the mindset shift from a cow to a rhino and so that's what

01:15:49

allows you to charge and actually accomplish these things so i think this is a very strategic and very

01:15:54

um very important thing that i need to add to my morning routine is the affirmations i think the

01:16:02

there's that we were talking about how negative pieces can affect your mindset earlier and i think

01:16:08

this is a good way to do like the positive side of that something i do in the morning is avoid twitter

01:16:14

at all costs yep i'm a fan of twitter but good night there's a lot of negative stuff out there

01:16:19

and that's not a way i like to start my day yep definitely uh second action item he mentions

01:16:28

in this book another book called the richest man in babylon which i have heard of this book this

01:16:34

is like the third or fourth time so i've heard about it enough where it's got to there's got to

01:16:39

be something to this and so i want to uh to read that in fact that's probably going to be my gap book

01:16:46

thanks um third one is carry a hundred dollars and so the the point that he makes in the book is that

01:16:54

if you had a hundred dollar bill and you put it in your wallet just knowing that that is in your

01:16:59

wallet having that hundred dollar bill provides a sense of power and authority which will help

01:17:06

you follow through on and taking it massive action on your your goals and so this is kind of an

01:17:12

experiment i guess but it makes sense to me i like the idea and it's a pretty simple thing to do

01:17:17

i should have cash with me anyways just in case i mean it's not that big a deal anymore uh but

01:17:22

every once in a while i'm we live in the midwest so you're in some small town and you never know if

01:17:28

they're a credit card reader right definitely not gonna support you know apple pay in in the middle of

01:17:34

of yep hodunk town in buscans and with population cards so yeah yeah exactly so there's a practical

01:17:41

application of this as well yep makes sense i've carried a 50 around for quite a while just

01:17:48

to have just for emergency stuff but when i read him his thing about the hundred dollars oh that

01:17:53

makes sense i carry half of that but i don't know i don't know that i'll bump it but i like the concept

01:17:58

uh so for mine i've alluded to a couple of these already uh but one i want to try to do and i've

01:18:06

started working on this an omni focus already but i want to start focusing on one main project per

01:18:12

area of responsibility so you know taking care of myself being a good father being a good husband

01:18:18

i want to focus on one project per each one of those which is fairly easy to do until i hit that

01:18:26

work area of responsibility that one gets tricky so what i've done there is i've broken it out

01:18:31

into the different ventures that i get into and i'm trying not necessarily successful at this

01:18:38

but this is why it's on the list but i want to try to get to where within those ventures i've got

01:18:43

one main project that i'm working on and sometimes they're you know building websites may be one

01:18:49

focus but trying to stick to one or maybe two at a time so that's my goal is to try to get those

01:18:54

focused as much as i can because i've got a lot of little projects that i want to keep doing but

01:19:00

they really need to be put on hold until i've got time for them so i need to just be honest with

01:19:05

myself another one i've got on here is rework my rituals so i've gone through both my morning and

01:19:11

evening rituals and just cleaned them up and i've got checklist for each of those thanks to the

01:19:16

checklist manifest do and i i run through those every morning and night and those have been extremely

01:19:23

helpful but because i fell off the bandwagon i wasn't following the mic sorry but i i've gotten

01:19:29

back on that bandwagon and i'm running through them but i'm in the process of slowly making those

01:19:35

better and more accurate so that i'll follow them so going through that process and finally

01:19:40

rhinoceros reminders he mentioned this was it towards the beginning towards the end maybe both

01:19:45

about getting pictures of rhinos and just having like figurines and stuff around the house and

01:19:51

putting these little reminders to be a rhino and i'm now i found myself cruising amazon

01:19:58

earlier this morning for rhino that was fun there's some weird stuff out there but i

01:20:04

i bought one of those already did you actually going back to the beginning of the episode talking

01:20:08

about how we applied this to our discipleship group at church i actually bought one for every

01:20:13

guy and my discipleship nice nice so that's what i want to do i want to pick up some rhinos and

01:20:19

have them sitting around don't know what that means quite yet but that's what i'm going to do

01:20:23

um author style i it's very action oriented i told you early on that

01:20:30

uh it felt a bit silly at first and then i realized this isn't necessarily one to get super serious

01:20:37

about and i was very grateful for at least in my version of the book it had Dave Ramsey's forward in

01:20:42

it and Scott confesses that it's a bit of a silly book in that and i think i thought that was

01:20:50

helpful it kind of set the stage for how to how to see the book before you get into it just why i

01:20:56

always read those even though some people always say you shouldn't read that no i help set the stage

01:21:02

so i always recommend people read those but i once i got past the whole this is kind of silly i

01:21:09

realize this is purely motivational this is purely here like it's not to to say anything very technical

01:21:17

or to say do this or do that it's not designed to give you exacts it's designed to get you excited

01:21:25

and if you come out that way absolutely loved it so that's my my view but yeah he's very action

01:21:31

oriented and i loved the way he wrote it it was very approachable and it was a good read i enjoyed

01:21:37

reading it so what do you rate it i i put it at a 4.5 only because i was gonna go 4.5 yeah i i was

01:21:47

reserved i reserved the fives for like this is absolutely life-changing we've talked about that

01:21:52

before so it's not quite to that level but i loved it so 4.5 yeah so if you have listened to this

01:21:59

episode up until now you probably think that i am completely sold on this being a five-star book

01:22:04

because of how positively i've talked about it but there are a couple things that i don't like

01:22:10

about the book number one it is ridiculous and they do say that at the beginning but it's an

01:22:17

entertaining read and because of that i've recommended it to several people but it really isn't as

01:22:26

impactful to me as something like the 10x rule which we we just did and so that's one thing i had

01:22:34

against it the length also is not enough to really dive deep into some of these topics now like i

01:22:42

said we've read enough books where those other books kind of filled in the gaps with this particular

01:22:47

book but when i am approaching this from a rating standpoint i'm trying to view it as it views

01:22:53

view it in isolation and i feel like there's a lot of things that he says in here that could

01:22:58

actually open up a lot more questions than they do provide answers so wasn't a big fan of that

01:23:06

it is very action-oriented like you said it is very inspirational it definitely accomplishes

01:23:13

its goal i just think that from a bookworm perspective which happens i guess maybe not

01:23:19

an official bookworm perspective but my own personal approach to bookworm productivity perspective

01:23:23

this is very inspirational it's very entertaining it's very easy to read but it doesn't provide

01:23:29

a system or a framework necessarily to help you achieve these things it's more to get you excited

01:23:35

and get you moving and so there's value in that but not as much value as some of the other

01:23:42

stuff that we've read so i'm not saying that it's not a good book but just the nature of the content

01:23:51

and the approach and the fact that it's more entertaining inspirational than it is these are

01:23:56

the things that you do to achieve these results necessarily i'm going to rate it a 4.0

01:24:02

i think it's interesting because that's the exact reason i rated it where i wasn't so excited about

01:24:09

because it wasn't a system and it wasn't telling me exactly what to do it totally depends on

01:24:15

on your perspective and i've given it to my wife she read it she really liked it but i guess

01:24:20

when i finish a book and i think back to myself like what did i get out of this what are the things

01:24:26

that i am going to apply here and what are the what is the impact that it's going to make

01:24:30

now when i got done with the 10x rule i really felt that the stuff that was in there that really

01:24:36

could be transformational and obviously time will tell but this one i felt like yeah i've got some

01:24:42

more motivation but i feel like it's really just kind of scratching the surface which again depending

01:24:49

on your approach that could be a positive or a negative thing i guess i kind of viewed it as a

01:24:53

little bit of a negative thing yeah and i think that's why i liked it because we've had enough of

01:24:57

the systems and enough of the do this exact thing to me it was kind of a breath of fresh air to say

01:25:04

you know let's get excited about this stuff that we've been learning so i think if you're

01:25:09

following your train of thought and you want to see it in isolation yeah you could see that i

01:25:13

i could i could get behind that but i'm not seeing it in isolation so that's why i like it

01:25:18

gotcha so you're assuming that we every bookworm listener is a podcast completionist

01:25:26

i hope so i expect every listener to read to read to listen to absolutely every single one of

01:25:33

these that's my expectation it's a pretty low market

01:25:37

uh should i talk about upcoming books yeah what's next all right so the next book that we're going

01:25:45

to be covering is step by kris k part and this is a guy that i met at a conference uh and the book is

01:25:53

really uh it's an it's an interesting approach uh it's it's very straightforward it's it's designed

01:25:59

to help you encourage you and get and also give you a framework to actually complete

01:26:04

the projects or the vision that you you have the things that you think well that's kind of

01:26:07

impossible uh and what are what's really interesting about this is that it's it's not something that

01:26:13

he's trying to use to like build a business necessarily he actually says at the very beginning of the

01:26:18

book once you've read this give this to somebody else uh but this is a a guy that i've met personally

01:26:24

and i'm hoping we he's agreed to come on the podcast and talk about the process for writing

01:26:29

this book but we're still trying to nail down a date so hopefully he's able to join us when we

01:26:33

record that one and provide some additional insight and context to kind of the whole book writing

01:26:38

process yeah that'll be fun i think if we can get him on come on kris uh i think that'd be a fun

01:26:44

conversation to have to have the author of the book we're going through with us so that'll be

01:26:49

that'll be a fun one uh following step is grit by angela duckworth and i'm trying to recall where

01:26:58

i where i ran across this when i tried to look at it before we started and i can't place where

01:27:02

i got the recommendation for it i think it was from another book that we went through but i can't

01:27:06

place it but it made the list and it was fairly high on the list for me anyway and that's why it's

01:27:12

there i got nothing other than that what do you got for gap books here i mentioned uh the richest

01:27:22

man in babylon all right um i also just ordered one because i was listening to actually another

01:27:28

dave ramsi resource the leadership momentum podcast and they had craig roshel on there recently

01:27:33

who is the pastor at life church uh life church is the church that created the bible app so if you

01:27:40

have downloaded a bible on your ios or android device you probably downloaded that app it's been

01:27:44

downloaded he said 250 million times wow um and he's got a book called divine direction which is

01:27:51

seven small decisions that will change your life i haven't started it yet but looks very

01:27:57

interesting and i respect i craig roshel a lot so looking forward to to jump into that one nice

01:28:04

nice i'm going through kind of a i don't know if you call it philosophical i don't know inside the

01:28:09

criminal mind is what i'm going through my wife read this one and was fascinated by understanding

01:28:15

the mindset of a criminal i was a bit nervous when she picked this up because like are you planning to

01:28:19

like knock me off like what are you what are you planning here but uh she was very intrigued by it

01:28:28

and felt that it lint of a lens into the mind of people who are criminals and it did a very good

01:28:36

job so she recommended it to me so here i am reading it nice and if you are listening to the

01:28:43

podcast and you have a book recommendation you can actually submit that and we've got a growing

01:28:49

list of recommendations including anti fragile which is another one that has been on my list for a

01:28:54

really long time so i'll probably pick that one at some point pretty soon some classics like the

01:28:58

seven habits of highly affected people sapiens the power of habit uh but if you have any suggestions

01:29:05

for books that you'd like to hear us discuss on bookworm we would love that if you would recommend

01:29:10

those and you can do that by going to bookworm.fm/list and right at the the top of the page that is

01:29:19

a button to recommend a book you can also see links to all of the books that we have covered so far as

01:29:27

as well as in addition to links to the episodes links to the books themselves in in amazon so

01:29:32

if you wanted to if you heard an episode and you think that a book sounds interesting like maybe

01:29:36

you're listening to this episode and you'd like to actually buy rhinoceros success you can do that

01:29:40

directly from that page and there are a few ways that you can interact with us on a lot of this

01:29:47

stuff there's uh like if you want to leave feedback for us two ways you can do that one is to go to

01:29:52

iTunes and leave a review leave some comments there let us know what you think about the show

01:29:56

another way to engage with it is over on uh my site discussion.jobeelig.com we've been having

01:30:03

some conversations about some of these episodes and uh they're interesting especially the one on

01:30:09

the checklist manifesto it's been kind of a an ongoing conversation over there so that's been

01:30:14

kind of fun another way that you can support the show you know again leaving the review goes a

01:30:19

long ways it helps other people find out about bookworm and promotes it but we haven't really

01:30:24

talked about this but if you want to support the show uh in a financial way of any kind to help

01:30:29

support our work just go to the show notes click on one of the links for one of the books those are

01:30:34

affiliate links so that's a way to help us get a little bit of a kickback in the process to keep

01:30:39

producing the show and also while you're there go and donate to joe's day one apple script so that

01:30:47

we don't have to script yes yes but thank you all for listening and we will talk to you next time