00:24:57
Yeah, and there's the thing that kind of blew me away about this book is like you see, for example, at Asian efficiency, we teach all the time the Eisenhower Matrix, which he didn't attribute it to Eisenhower in this book, but it's also in this book where you've got the four quadrants, the important and urgent, the urgent, but not important, but not urgent, and then things that are neither important nor urgent.